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Hoteliers Voice Whittlebury Park on Profiling Personalisation and Targeting the Right Market
Podcast
February 24

Hoteliers' Voice - Whittlebury Park on profiling, personalisation and targeting the right market

Bradley Spillman discusses how Whittlebury Park uses data and digital tools to market three distinct business lines while expanding into new segments like families.

Ryan Haynes
Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
United Kingdom
Inside UMusic Hospitality & Lifestyle: Personalizing the guest experience through music
Podcast
November 26, 2025

Inside UMusic Hospitality & Lifestyle: Personalizing the guest experience through music

UMusic Hospitality president Jordi Solé explains how Universal Music Group's hotel brand uses curated music experiences to create emotional connections and differentiation.

Karen Stephens
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Madrid, Spain

Latest Viewpoint

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HN Original
World Panel

When an agent books a hotel, who decides where the booking lands?

Henri Roelings
By Henri Roelings
Expert Views (14)
Erik Muñoz
Erik Muñoz

The hotel is the company actually providing the room. If the price and conditions are the same, the AI agent should book directly with the hotel instead of through a middleman like Booking.com. Direct booking can give guests: better prices loyalty points and perks easier changes and cancellations more accurate information better customer support.

View all Answers

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  4. Accor and H World Group Expand Long-Term Partnership Across Direct Booking and Loyalty Platforms
  5. Is your Hotel Website lying to Future Guests?

Most Read Authors

Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
Editorial team
Editorial team
Cendyn™
Henri Roelings
Henri Roelings
Founder, Hospitality Net
Paige Lopez
Paige Lopez
Content marketer, Lighthouse
Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist, Hospitality Net
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