Hotel sustainability: A full guide for hotel owners
Hotel sustainability refers to the practices and policies that hotels implement to minimise their environmental impact, promote social responsibility, and ensure economic viability.
Explainer Articles
Generative AI and Neural Net Fundamentals
There are two answers to the question of how generative AI models work. Empirically, we know how they work in detail because humans designed their various neural network implementations to do exactly what they do, iterating those designs over decades to make them better and better. AI developers know exactly how the neurons are connected; they engineered each model’s training process. Yet, in practice, no one knows exactly how generative AI models do what they do—that’s the embarrassing truth.
By Jason Bryant, Vice President Strategic Growth Initiative, Oracle Hospitality
Machine Learning Basics for Hotel and Correlation versus Causation Modeling
There are many definitions of machine learning (ML). For purposes of this explainer, ML is the scientific study of algorithms and statistical models that computer systems automatically use in real-time to effectively perform a specific objective function (such as optimizing revenue) without using explicit instructions. Instead, ML relies on patterns and inference. All this is performed using a feedback loop so that each successive iteration further increases precision of the models, which drives and improves the objective function.
By Jason Bryant, Vice President Strategic Growth Initiative, Oracle Hospitality
Communication in the hospitality industry
Communication in the hospitality industry is the cornerstone of delivering exceptional guest experiences and smooth operational functionality. It encompasses a wide range of interactions, from front-of-house dialogue with guests to back-of-house coordination among staff. It’s about exchanging information, but also building relationships, understanding guest needs, and ensuring an effective workflow within the hotel team.
The hospitality industry’s key historical metrics
Performance benchmarking is paramount in the hospitality industry, and whether measuring success against yourself, the competition or a specific segment of the market, the process involves foundational historical metrics.
RevPAR vs. TRevPar
If you work in the hotel business, acronyms are part of the job. Among the many shorthand terms we use, two are particularly important for measuring performance. Their names might strike a similar chord, but delving into these respective metrics reveals crucial distinctions.
What does it mean when a chef becomes a MOF?
For those outside of France, the hospitality industry, or both, the initials MOF may not ring a bell, but those three letters hold an incredible amount of significance. To be a “Meilleur Ouvrier de France” or "Best Craftsman of France" as you'll soon discover, is a very prestigious title indeed. Here's how it happens.
Customer service excellence in the luxury segment: How to stand out
The luxury sector is growing steadily and creating great opportunities for brands to enter the market or grow their audience. But it’s no longer all about being flashy and pricey, today’s luxury shopper is more influenced by personalization, innovation, conscious consumerism, and an emotional experience. So while today’s luxury industry is broader and more accessible than ever before, it’s also more challenging. To meet the high expectations of today’s discerning luxury buyers and stand out from the crowd, brands must achieve customer service excellence.
By Breandan Ritaine, Junior Consultant, EHL
Cool jobs you could have in the future - What is a Brand Manager?
Welcome to a series that's all about your future and the exciting possibilities waiting for you in the professional world! If you've ever wondered what cool jobs are out there, you're in the right place. We're kicking things off by unveiling the secrets behind one of the most creative gigs – Brand Management.
Data-driven marketing strategy for hospitality: Best practices & tools
Today, in the best marketing teams, nothing is improvised. Data is the most valuable asset for these teams, and decisions, strategies, and campaigns are based on it. Marketers in the hospitality industry have embraced this trend, but the data and skills to use it wisely are still lacking in many teams and companies in the sector.
Business Management vs Hospitality Management
First things first: What is the difference between Business Management and Hospitality Management degree courses? To answer this question, we shall address each subject in turn, taking a closer look at potential career outcomes.
What does a Hotel Manager do?
Hotel Managers have one of the most challenging yet rewarding jobs in hospitality, and that's why the job is not for the faint-hearted. The role attracts those who have high ambition, a passion for service, and are natural-born leaders. A career in hotels can be exciting, luxurious, and lead you to travel the world. Whether you work in a boutique hotel or a multinational chain, the day-to-day challenges can be similar. So, just how do you embark on a career in hotels and attaining the Hotel Manager title?
What can I do with a Culinary Arts degree?
If you're currently studying for a culinary arts degree or applying to one, you already know that this sector is exciting, fast-paced, creative, and full of opportunities. This article aims to give you a complete overview of the Culinary Arts industry, the trends that drive it, the possible culinary arts careers, and how to get there.
By Alfred Zuberbuehler, Executive Chef, EHL
Event Management careers: everything you need to know
A career in event management involves much more than “throwing a party” although that in itself can already be an elaborate endeavor. If you love socializing and thrive on taking care of all the little details that make events perfect, you may like to work in Events Management. But have you considered exactly what could be involved in this career choice, what skills you would be required to learn, what kind of job outlook you can expect today, and what salary you would earn as an event manager.
Best Practices for Selecting a Hospitality Interior Design Firm for Your Next Hotel Development
Choosing the right hospitality interior design firm is of utmost importance for the success of any hotel development project. Whether it's an intimate setting or large-scale property, boutique hotel or extensive resort, branded or independent, the stories told through design have the power to connect people to places and to evoke emotion and meaning.The interior design of a hotel plays a pivotal role in creating a truly one-of-a- kind environment that can transform a space and tell a story in every detail. To ensure that your hotel project aligns with your vision, it is imperative to adhere to the core values of your project and develop a seamless relationship with your design and procurement team.
By Leslie Schultz, Chief Design Officer, Interior Image Group (IIG)
What is a barista? And what does the future hold for this career?
A masterful barista can make the art of brewing coffee appear effortless. While the restaurant industry offers a multitude of job opportunities, there is only one true expert when it comes to coffee and its related beverages—the Barista. This skilled individual, often referred to as a "coffee artist," possesses extensive knowledge of coffee and is proficient in the art of preparation, decoration, and service to customers.
What are the 5 mother sauces of classical cuisine?
The 5 mother sauces, originating from French cuisine, were codified by chef Marie Antoine-Carême in the early 20th century, serving as the foundation for all other sauces. In 1833, Marie Antoine Carême published a classification of French sauces in his reference cookbook L’art de la cuisine française au XIXe siècle ("The Art of French Cuisine in the 19th Century").
Hotel Omnichannel Marketing vs. Multichannel Marketing Explained
The many ways consumers interact with hotels today are vast and diverse. From browsing social media platforms like Instagram and Facebook on smartphones to watching captivating YouTube videos on tablets, or even stumbling upon a hotel’s website through a search engine query on a desktop computer, the avenues for hotel discovery are ever-expanding.
By DJ Vallauri, Founder & CEO, Lodging Interactive
Q: What is Hospitality Management?
Hospitality. An industry as diverse as the culinary delights that grace its establishments’ tables. A customer-oriented mindset is the guiding principle of the industry. Then there is management that stands for leadership and responsibility. Put the two together, and you get “hospitality management”.
Q: What are the main types of beer?
While craft brewing, home brewing and beer tasting have exploded in popularity in recent years, beer ultimately consists of a few basic styles. In this complete guide on the main types of beer, you'll brush up your knowledge about common and popular styles of beer to increase your familiarity with one of the world's oldest drinks.
By Manfred Wagner, Senior Lecturer, EHL