Today, in the best marketing teams, nothing is improvised. Data is the most valuable asset for these teams, and decisions, strategies, and campaigns are based on it. Marketers in the hospitality industry have embraced this trend, but the data and skills to use it wisely are still lacking in many teams and companies in the sector.
First things first: What is the difference between Business Management and Hospitality Management degree courses? To answer this question, we shall address each subject in turn, taking a closer look at potential career outcomes.
Hotel Managers have one of the most challenging yet rewarding jobs in hospitality, and that's why the job is not for the faint-hearted. The role attracts those who have high ambition, a passion for service, and are natural-born leaders. A career in hotels can be exciting, luxurious, and lead you to travel the world. Whether you work in a boutique hotel or a multinational chain, the day-to-day challenges can be similar. So, just how do you embark on a career in hotels and attaining the Hotel Manager title?
If you're currently studying for a culinary arts degree or applying to one, you already know that this sector is exciting, fast-paced, creative, and full of opportunities. This article aims to give you a complete overview of the Culinary Arts industry, the trends that drive it, the possible culinary arts careers, and how to get there.
A career in event management involves much more than “throwing a party” although that in itself can already be an elaborate endeavor. If you love socializing and thrive on taking care of all the little details that make events perfect, you may like to work in Events Management. But have you considered exactly what could be involved in this career choice, what skills you would be required to learn, what kind of job outlook you can expect today, and what salary you would earn as an event manager.
Choosing the right hospitality interior design firm is of utmost importance for the success of any hotel development project. Whether it's an intimate setting or large-scale property, boutique hotel or extensive resort, branded or independent, the stories told through design have the power to connect people to places and to evoke emotion and meaning.The interior design of a hotel plays a pivotal role in creating a truly one-of-a- kind environment that can transform a space and tell a story in every detail. To ensure that your hotel project aligns with your vision, it is imperative to adhere to the core values of your project and develop a seamless relationship with your design and procurement team.
A masterful barista can make the art of brewing coffee appear effortless. While the restaurant industry offers a multitude of job opportunities, there is only one true expert when it comes to coffee and its related beverages—the Barista. This skilled individual, often referred to as a "coffee artist," possesses extensive knowledge of coffee and is proficient in the art of preparation, decoration, and service to customers.
The 5 mother sauces, originating from French cuisine, were codified by chef Marie Antoine-Carême in the early 20th century, serving as the foundation for all other sauces. In 1833, Marie Antoine Carême published a classification of French sauces in his reference cookbook L’art de la cuisine française au XIXe siècle ("The Art of French Cuisine in the 19th Century").
The many ways consumers interact with hotels today are vast and diverse. From browsing social media platforms like Instagram and Facebook on smartphones to watching captivating YouTube videos on tablets, or even stumbling upon a hotel’s website through a search engine query on a desktop computer, the avenues for hotel discovery are ever-expanding.
Hospitality. An industry as diverse as the culinary delights that grace its establishments’ tables. A customer-oriented mindset is the guiding principle of the industry. Then there is management that stands for leadership and responsibility. Put the two together, and you get “hospitality management”.
While craft brewing, home brewing and beer tasting have exploded in popularity in recent years, beer ultimately consists of a few basic styles. In this complete guide on the main types of beer, you'll brush up your knowledge about common and popular styles of beer to increase your familiarity with one of the world's oldest drinks.
Occupancy rate is one of the global hotel industry’s foundational performance metrics, showing the percentage of rooms occupied in a property, segment or geographic area for any given time. The objective of successful revenue management is to achieve the optimal occupancy level for driving growth in revenue per available room (RevPAR) and profitability.
Hoteliers juggle multiple factors in their room rates, including demand, costs, and the hotel’s current online visibility. Revenue management is the science of increasing your profitability every year and requires data from all departments. It’s not just about looking at the numbers: it’s about understanding why those numbers exist in the first place.
Hoteliers can benefit greatly from customer relationship management (CRM) software. A CRM in the hospitality industry is a powerful ally. In addition to creating a comprehensive database to hold all client-relevant information, a hotel CRM also promotes a hotel's long-term growth.
Technology in the hotel industry continues to advance at a rapid pace and hotel property management software (PMS) remains essential for hoteliers looking to improve how they run their business.
Hospitality. An industry as diverse as the culinary delights that grace its establishments’ tables. A customer-oriented mindset is the guiding principle of the industry. Then there is management that stands for leadership and responsibility. Put the two together, and you get “hospitality management”.
Having worked across several countries allowed me to receive exposure to the best business practices in the industry from international leaders in hospitality such as Marriott International and Relais&Chateaux. I could witness a difference between independently operated hotels and restaurants in Kazakhstan and their international counterparts. One of the most striking practices I witnessed was having a strict hierarchy in place in the hospitality industry. The two-Michelin star restaurant that I worked for in France had:
Picture this. You are sitting in an airport bar waiting for your flight. Your bartender comes by, and you ask for a Gin & Tonic. Without skipping a beat, the bartender, says, “Want to make it a double for just $4 more?”
You may have heard how important service culture is, especially in the hospitality industry. But what exactly is service culture and why is it so important? Let’s take an in-depth look at this concept and how it plays out through customer service culture examples.
There are over 27 million hotels in the world, which means that organizations interested in capturing the attention of customers will have to find a way to differentiate themselves from others in the industry, particularly those around their precise location. Not only does this require an intimate understanding of the target audience and what appeals to them about the hotel experience, but it also requires an understanding of the latest trends in marketing in the industry and where customers go to learn more about companies that can help solve their pain points and provide them with comfortable lodging when they travel.