Technology increasingly permeates products and customer experiences across the hospitality and restaurant industries. That can elevate the experiences, but it can also put assets, customers and reputations at risk. “Since the pandemic, the industry has been focused on automation and streamlining processes in both the back and front of the house to address labor shortages,” said Grant Thornton Hospitality & Restaurants National Managing Partner Alex Rhodes in his 2024 industry outlook. “There are many ways to substitute an online interaction for an employee interaction.” However, lodging, restaurants and gaming companies need to be careful. “Companies need to remain cautious with technology, however, as the industry continues to be vulnerable to cybersecurity issues as demonstrated by high-profile breaches,” Rhodes said. Companies need to protect the technology that is now woven into their products and experiences — without losing the cost savings and flexibility that is often an important reason for adopting the technology.