General Management

GCSTIMES Pet-themed Leather Key Cards

Pets have become family, and more travelers are taking their furry companions along when they check into luxury hotels and resorts. To meet this growing trend, properties are looking for ways to connect with guests on a deeper, more emotional level. That’s where our new pet-themed key cards step in — a playful, stylish, and sustainable touch that instantly makes a stay feel more personal.

HSMAI Foundation Announces 2025 Mike Dimond Student Career Success Grant Recipients

The Hospitality Sales & Marketing Association International Foundation is proud to announce Reem Alaqili, Margaret Thompson, Juliette van der Ham, and Libby Warden as the recipients of the 2025 Mike Dimond Student Career Success Grant. This prestigious program supports the development opportunities available to hospitality students interested in careers in commercial strategy. The grant provides aspiring professionals with financial support, access to industry thought leadership, and a dedicated mentorship experience with a seasoned executive.

From Functional to Memorable: Card Sleeves in Hospitality

We believe that the guest experience is defined as much by the grand gestures as it is by the smallest details. One of those details, the humble hotel key card, has long remained a blank canvas — functional, yes, but rarely memorable. At a time when properties are investing heavily in loyalty programs and tiered recognition, from Silver to VIP, the challenge has become clear: how can a simple card reflect a guest’s status and make them feel truly valued at check-in?

New Documentary Film Showcases the Story of Bruce White’s Entrepreneurial Journey

Z2 Productions, One World Digital, LLC, and White Lodging are proud to announce the debut of Bruce: Begin with the End in Mind, a powerful new documentary film chronicling the life of Bruce White, the founder of White Lodging, and the entrepreneurial journey that transformed a single hotel opportunity in Northwest Indiana into what Bill Marriott, Jr. called one of Marriott’s most trusted partners.

GCSTIMES PLA Key Cards

Luxury is defined by choices, even the smallest ones. In a market where every detail matters, key cards have quietly become a statement of a hotel’s values. PLA key cards, made from renewable resources like cornstarch, are a material innovation that blends sustainability with the elegance expected in five-star hospitality.

Slippers Step Up in Luxury Hotels

The touch of plush towel fabric, the smoothness of coral fleece, even the cool breathability of bamboo mat, slippers are no longer just a courtesy item tucked beside the bed. In fact, they’ve become part of the guest experience, as carefully chosen as the linens on the bed or the scent in the lobby.

Noble House Hotels & Resorts Unveils Brand Refresh and Announces Addition of New Luxury Property to Portfolio

Noble House Hotels & Resorts (Noble House), the family-owned hospitality group known for its approachable luxury hotels in awe-inspiring destinations, today announces a comprehensive brand refresh that includes a new logo and website, as well as a new website for the group’s 3 MICHELIN-Key resort, Little Palm Island. The reimagining of the award-winning Noble House brand—just named one of the nation’s top hotel brands by Travel +Leisure—reflects the company’s continued growth, next-generation leadership, and ongoing commitment to designing meaningful stays that are deeply rooted in place, powered by people, and shaped by family.

Aleph Hospitality to Manage 338-Room Hotel in Makkah

Aleph Hospitality has entered the Makkah market by signing a hotel management agreement with Diyar Al Khalidiyah Hotel Services Company for the Diyar Al Khalidiya hotel. The hotel, located on Ibrahim Khalil Street near the Great Mosque of Makkah and the Abraj Al-Bait Towers, comprises 338 rooms. This agreement marks Aleph Hospitality's second operational hotel in Saudi Arabia, following the Four Points by Sheraton Jeddah.

Sustainable Luxury Finds Its Way Onto Guest Luggage

In the push toward more sustainable guest amenities, plant-based leather has stepped into the spotlight. Hoteliers are now introducing luggage tags not only as practical identifiers, but also as keepsakes that extend the guest experience far beyond the stay. More than a giveaway, they’ve become a branded accessory, one that blends design, durability, and sustainability in a single detail.