How AutoCamp grew loyalty and revenue by focusing on direct bookings

AutoCamp is redefining outdoor hospitality with design-forward accommodations in iconic natural destinations across the U.S. With eight locations — from Yosemite and Zion to the Catskills and Asheville — AutoCamp blends the adventure of camping with...

Revinate, Inc.

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Sales & Marketing

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Boutique & Lifestyle

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CRM & Loyalty

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Email marketing

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Opinion

The Future of Revenue Management Is Strategic Leadership

For years, I have seen revenue management occupying a yet critical but narrowly defined space in the hotel ecosystem. It has traditionally been a role grounded in numbers: monitoring pace, adjusting rates, watching competitor pricing, and updating s...

Vincent Ramelli

CEO

LodgIQ™

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Sales & Marketing

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Revenue Management

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Email marketing

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Digital Marketing

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Opinion

Reinventing Hotel Marketing in the Age of AI: Customised Campaigns Now Within Reach

Operating in an industry still dependent on Online Travel Agencies (OTAs), hoteliers often face a dilemma: getting noticed while controlling marketing costs. This is particularly challenging even as projections show direct digital bookings will over...

Celine Chaussegros

VP, Global Property Sales, Sojern

Sojern

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Property Technology

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Email marketing

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Digital Marketing

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Chatbots, Robotics & AI

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Case Study

How Eau Palm Beach Resort & Spa drove $33.5M in direct revenue with smarter email marketing

Eau Palm Beach Resort & Spa, a member of Preferred Hotels & Resorts, is a luxury oceanfront property located in Manalapan, Florida. It offers 309 guest rooms and suites, each with a private balcony overlooking either the Atlantic Ocean or lush resor...

Revinate, Inc.

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CRM & Loyalty

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Email marketing

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Luxury Travel

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Opinion

8 Holiday Campaign Ideas Guests Love: Email Templates for Your Hotel

As we move into the second half of the year, now’s the time to plan your next hotel holiday marketing campaigns. Holidays are a great opportunity to connect with guests, create relevant offers, and drive more bookings. With the right timing and mess...

Johanna Bernuy

Marketing Manager at Bookboost

Bookboost

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Sales & Marketing

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Email marketing

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Case Study

How Zoku’s High Level of Guest Engagement throughout the Year Translates to Direct Bookings

With properties in Amsterdam, Vienna, Copenhagen, and Paris, Zoku is redefining the business hotel experience by offering a unique, home-like environment for long-stay travelers, who typically stay at least 14 nights. Zoku offers a relaxed place to ...

Revinate, Inc.

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CRM & Loyalty

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Email marketing

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Guest Experience

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How Zoku’s High Level of Guest Engagement throughout the Year Translates to Direct Bookings

Press Release

The comprehensive Hotel marketing report from Smartvel

Created by Smartvel, specialists in AI travel content, this detailed report shows the best and most effective ways to market hotels in a very competitive industry, outlining each strategy.

Smartvel

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CRM & Loyalty

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Email marketing

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Digital Marketing

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Content Marketing

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The comprehensive Hotel marketing report from Smartvel

Opinion

A mini-guide to using AI for hotel photography

For years, hotels have invested thousands on professional photography. One shot of the room empty. Another with a towel folded into a swan. Maybe one more with some mood lighting. But once the shoot is done, that’s it. Until now.

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Sales & Marketing

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Email marketing

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Chatbots, Robotics & AI

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Content Marketing

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Opinion

Why Email Capture Rate is Critical for EMEA Hoteliers in 2025

If there’s one metric hoteliers in EMEA should be tracking in 2025, it’s their email capture rate. A hotel’s ability to master email capture is critical to its success and impacts other bottom-line metrics like net operating income (NOI).

Karen Stephens

Chief Marketing Officer, Revinate

Revinate, Inc.

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Sales & Marketing

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CRM & Loyalty

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Email marketing

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Lodging Industry

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Opinion

What Should Be Included in Your Hotel’s E-Marketing Messages: A Comprehensive Guide

Email marketing remains one of the most powerful tools in a hotel’s marketing arsenal, and continues to outperform other digital channels. Effective e-marketing is crucial for hotels to stand out and attract potential and past guests.

Kara Freedman

Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown

Hilton

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Sales & Marketing

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Email marketing

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