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Is this mistake hurting your hotel tech sales?

By Jeremiah Magone - Marketing Director at Hospitality Copywriting

If sales haven't been as strong as you'd hoped in 2018, there are probably as many reasons for that as there are ads on the Internet...But over the past 6 years, as a copywriter and marketing strategist for hospitality tech companies, I've found that a lack in sales generally comes down to one key problem: sending the right message, but at the wrong time.

Opinion17 JanuaryHospitality CopywritingProperty Technology

How Luxury Hotels Can Co-Design for Suite Success

By Karen Loynaz - MPS in Global Hospitality Leadership, Georgetown University By Gregg Rockett - Adjunct Professor at Georgetown University Masters in Global Hospitality

Gregg Rockett, Adjunct Professor at Georgetown University Masters in Global Hospitality, contributed to this articleImagine walking into a hotel room designed by your favorite fashion brand, everything from the curtains to the bed linens emulates the brand perfectly.

Opinion15 JanuaryGeorgetown UniversityDesign and Architecture

Fixing Las Vegas' Millennial Problem

By Tucker Johnson - Instructional Assistant Professor at University of Houston

Last month I was an invited instructor for the Casino Resort Management course within the University of Houston's Conrad N. Hilton College of Hotel and Restaurant Management. This was one of many experiential courses offered by the college and gave me the opportunity to visit Las Vegas for five days, getting a behind-the-scenes look at high-roller suites, gaming floors, and high-tech security systems.

Opinion15 JanuaryUniversity of HoustonLas VegasNVUnited StatesDestination MarketingCasinos-Gaming

Limited And Select Service Hotels: 5 Ways Your Front Desk Staff Can Increase Direct Bookings And Cut Distribution Costs

By Doug Kennedy - President of the Kennedy Training Network

Not only do reservations that are made directly have the lowest acquisition costs, but they also tend to have a higher ADR. The following are some action steps and then five training tips based on our KTN front desk sales training programs for your segment of the lodging industry.

Opinion15 JanuaryKennedy Training Network (KTN)Sales & Marketing

Food for thought: A look at what made the headlines of 2018

By Martin Soler - Partner at Soler & Associates

Wow another year, so as promised in the last newsletter, here's the What was Hot of 2018. Looking at the subjects that caught our attention and which brands grabbed got the most attention. So while a lot of the analysis is included in this email, I recommend you check out the article online so you can play around with the interactive chart :-) PLAY WITH THE CHARTS.

Opinion14 JanuarySoler & AssociatesOnline Travel Agencies (OTA)Digital Marketing

Ten Questions to Ask Your Team for 2019

By Larry Mogelonsky - Owner of Hotel Mogel Consulting Limited and the founder of LMA Communications Inc.

It's a lengthy, grueling process, but one that can be quite rewarding if you have a vision of where you want to take your hotel. The key for the upcoming year is to plan for a gradual and continuous change, and the first step towards this is to align with your team.

Opinion14 JanuaryHotel Mogel Consulting LimitedSales & MarketingRevenue ManagementDigital Marketing
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