Opinion Articles – Hospitality Net

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What is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings

By Margaret Mastrogiacomo - Vice President, Strategy at HeBS Digital

Understanding the lifetime value of guests, including the type of content and promotions that compels them to book direct, is crucial to an effective book direct strategy.So, what's the secret to understanding the value of your guests and knowing your most profitable guest? The answer lies in RFM (recency, frequency and monetary) modeling.

Opinion17 SeptemberHEBS DigitalLodging Industry

Robots: Hotel customers like them (mostly)!

By Rohit Verma - Professor at Cornell School of Hotel Administration By Lina Zhong - Visiting Professor at Cornell

Because the possibilities for robot applications have not been lost on the hospitality and service industries, we conducted an exploratory study of robot use among hotels in China, including the functions robots handle and whether guests are pleased with the robots' assistance.

Opinion14 SeptemberCornellInnovationChatbots, Robotics & AI

Train Your Front Desk Team On The "5 Pillars Of Hospitality Excellence"

By Doug Kennedy - President of the Kennedy Training Network

Therefore, while I have always believed that the front desk staff played a critical role, now more than ever they truly are the first impression makers, for better or for worse. Chances are that hard evidence for this is available online every day in your guest surveys and/or your online guest reviews.

Opinion14 SeptemberKennedy Training Network (KTN)Sales & MarketingEducation & Professional Development

Is RMS Technology Actually Holding Hotels Back?

By Jason Q. Freed - Managing Editor at Duetto

An overwhelming theme in 2018 is that hotel pricing power seems to be a thing of the past. More people are traveling and staying in hotels than ever before, but hotel operators are facing shrinking profitability margins because rates and revenue are not growing at the same clip as costs, such as labor, marketing and distribution.

Opinion14 SeptemberDuettoRevenue ManagementDigital Marketing

What is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings

By Margaret Mastrogiacomo

Opinion17 September

The Future of Food: Transparency and Traceability Are Key

By Stuart Pallister - Associate Director, Lausanne Hospitality Research Center

What are the main trends facing restaurateurs and the food industry currently, and where is gastronomy heading? Those are some of the questions posed during a panel session at the recent Window 2 the Future conference staged by Lausanne Hospitality Consulting at Ecole hoteliere de Lausanne.

Opinion14 SeptemberEHLEnvironment & SustainabilityFood & BeverageInnovation

Never Take Your Eyes Off The Customer

By Shep Hyken - Customer Service and Experience Expert, Keynote Speaker and Bestselling Author

One of my favorite restaurants in St. Louis, where I live, is Tony's. You may be familiar with Tony's if you have been following my articles and videos for a while. They are an outstanding example of a great product - their food - and amazing service.

Opinion14 SeptemberShepard Presentations, LLC.

The 5 Deadly Sins of Content Marketing

By Jennifer Nagy - President of JLNPR & Instructor at DIY.JLNPR

While we all have our good and bad days, when it comes to the BIG five sins of content marketing, I'd guess that most hospitality marketers have been very naughty this year (tsk tsk!)!(In case you need a quick overview of what content marketing is and why you HAVE TO implement a content marketing strategy for your hospitality business today (no matter whether yours is a B2B or B2C company), read my HuffPost article, "Content Marketing 101.

Opinion13 SeptemberJLNPR Inc.Content Marketing

Building a tech stack based on what your guests need (rather than just using everything that's available)

By Margaret Ady - Co-founder of Apaleo

It's called overindulging. And it isn't just happening at the breakfast buffet. It's running rampant in hotel tech.We are bombarded every single day with new technologies, urgent trends, sniffs of what our competitors are implementing, "how-to" guides, interesting sales pitches, and the like.

Opinion13 Septemberapaleo GmbHInformation TechnologyProperty Technology

How Hotels Can Leverage the Psychology of Impulse Buying to Capture More Revenue and Enhance the Guest Stay

By Jos Schaap - Founder and CEO of StayNTouch

Let's consider a scenario. You're out shopping for a few household items at a local Target or Costco, but while you cross those items off your list, you come across some tempting, unrelated deals. Maybe a great deal on a new TV or electronic, a decorative item for the house, a luxury skincare item, or a gift for a loved one.

Opinion12 SeptemberStayNTouch Inc.Property TechnologyGuest Experience

The Sales Process: Step One THE OPENING

By Jana Love - President/CEO at ProSolutions

Let's get knee deep into the fundamentals of the Sales Process. This new blog series will take the components of the sales process a little deeper; each component gives structure to the sales process.

Opinion12 SeptemberProSolutions LLC.Sales & Marketing