Opinion Articles — Brand Marketing

Digital Marketing

Content Marketing

Some hotel brands stand out the moment you land on their website. Staypineapple is one of them. Known for its irreverent tone, personal touches and community feel, the brand has built something that can’t be manufactured: a culture of genuine connec...

Hospitality with personality: how to scale authenticity

Tom Brown

Senior Copywriter at Mews

Mews Systems Ltd

Property Technology

Lodging Industry

Guest Experience

Hotel salespeople are drowning in leads: RFPs, inbound requests, third-party submissions, referrals.

Hotel Sales Teams Need Fewer Leads, Not More

Cory Falter

Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show

As consumer expectations evolve and digital tools become increasingly sophisticated, hospitality leaders face a defining challenge: delivering their guests increasingly personalized, high-touch experiences at scale — without compromising brand integ...

What makes a hospitality brand stand out?

Jeanelle Johnson

Principal, Travel, Transportation, and Hospitality, PwC US

PwC

Look, I love this industry. I’ve spent decades helping hotel tech companies break through the noise. But there’s one thing we have to talk about: the pitch slap epidemic.

Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025

Cory Falter

Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show

Email marketing

Content Marketing

Note: Each section title is a distorted echo of a punk anthem. Some are obvious, some are deep cuts. Let’s see who gets them all. Winner gets a beef, paid by yours truly. Promise.

The Rebel (Adopted) Child of Marriott: A "Jam Session" with Michael Levie

Simone Puorto

Head of Emerging Trends and Strategic Innovation, Hospitality Net

Hospitality Net

If you’re in hotel media and communications—part storyteller, part strategist, part brand builder—you likely thrive when 1000 things come at you at once. The work spans digital campaigns, brand storytelling, content creation, social strategy, reputa...

Lighting Up Hospitality with AI

Kirsten Mosco, CHDM

Vice President of Media and Communications

Newport Hospitality Group

Lodging Industry

Digital Marketing

Content Marketing

Recently I was reading some McKinsey and Google studies about “the effectiveness of marketing” and CMO/CEO issues. It’s a recurring boardroom drama: CMOs defending budgets while CFOs quietly (or not-so-quietly) ask for cuts. And it’s almost always f...

The CMO vs CFO Budget battle

Martin Soler

Partner at Soler & Associates

Soler & Associates

Finance

Advertising

Booked, Busy, and AI-Ready: The New Playbook for Hotel Group Sales Success If you’ve noticed a slowdown in inbound RFPs lately, you’re not imagining things. In fact, you’re likely in the middle of what I call the Great Lead Drought of Hospitality. I...

Lead Drought Got You Parched? Here’s How We Refill the Hotel Sales Pipeline

Cory Falter

Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show

Digital Marketing

Innovation

The travel industry is on the cusp of a major transformation, and in 2025, it’s critical for vacation companies to understand shifting customers’ expectations. To stay ahead, brands must build deeper, more meaningful relationships with their custome...

4 Ways Hospitality Companies Can Build Genuine Traveler Loyalty in 2025

Derek De Salvia

Executive Vice President & Chief Customer Officer at Hilton Grand Vacations (HGV)

Hilton Grand Vacations Inc.

CRM & Loyalty