How Hoteliers are Moving from Green Screens to Guided Insights

Hotel tech looks simple from the lobby; but as we know, behind the front desk it’s anything but. Recently, Otelier’s Distinguished Architect Lex Raleigh sat down with SnapLogic CMO Dayle Hall to explain why hospitality’s data problem is unlike any o...

Jason Q. Freed

Hospitality Data Evangelist

Otelier

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Finance & Accounting

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Big Data

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Asset Management

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Chatbots, Robotics & AI

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Opinion

Data Overload to ROI: The New Hospitality Marketing Playbook

Hospitality has always been about balance: creating memorable guest experiences while keeping business performance strong. For years, these were treated as competing priorities. But today, both sides are powered by the same engine: data.

Anssi Rusi

Chief Executive Officer at Supermetrics

Supermetrics

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Sales & Marketing

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Big Data

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Opinion

The Intersection of F&B and Revenue Management in Hotels

For Jason D’Agostino, the path to becoming a hospitality revenue leader didn’t start with rate codes or STAR reports – it started in the kitchen.

Jason Q. Freed

Hospitality Data Evangelist

Otelier

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Property Technology

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Revenue Management

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Management Companies

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Big Data

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Opinion

Vine to Mind 2025: Where Data and Wine Form the Perfect Blend

Organized by EHL Hospitality Business School and the Harvard Data Science Initiative, the second iteration of the Vine to Mind conference took place on EHL’s iconic Lausanne campus in June 2025. Discussions centered on the role that data science pla...

Philippe Masset

Associate Professor at EHL Hospitality Business School

EHL

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Big Data

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Food and beverage

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Chatbots, Robotics & AI

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Opinion

The competitive edge of integrated data versus siloed approaches

Let’s face it: our industry has never been famous for being data-driven. We’ve been running on gut feeling, Excel spreadsheets, and the shape of the moon. But the future doesn’t care about gut feelings. The future runs on data. And not just any data...

Henri Roelings

Founder, Hospitality Net

Hospitality Net

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Sales & Marketing

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Big Data

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Opinion

Building Clean Data Foundations for AI in Hospitality

This article concludes Hospitality Net’s Thematics campaign with Shiji Group on Single Provider for Seamless Data. Throughout the series we have examined how integrated systems can transform hotel operations and the guest journey. For this final edi...

Henri Roelings

Founder, Hospitality Net

Hospitality Net

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Information Technology

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Property Technology

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Big Data

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Chatbots, Robotics & AI

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Opinion

Reframing Data Security and Sovereignty as a Hotel Team and Guest Benefit

All it takes is one breach. Cybersecurity represents a clear and present threat for every hotel, and the topic deserves every kilobyte of attention that it gets. But this topic, and the related one of ‘Data Sovereignty’ are often framed as defensive...

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hospitality Net

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Information Technology

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Property Technology

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Safety & Security

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Big Data

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Opinion

The Lesson Behind Delta’s AI Pricing Drama: Transparent, Not Personalized

As AI continues to redefine the boundaries of business optimization, a growing debate has emerged around the ethics of AI-driven pricing. The recent controversy surrounding Delta Airlines’ CEO and the suggestion of “personalized pricing” has rightly...

Chris McPherson

Co-Founder and CTO

TakeUp

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Revenue Management

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Innovation

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Big Data

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Chatbots, Robotics & AI

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Opinion

Don’t worry, it’s just a tracking problem

Recent changes by Apple are sending a bunch of marketers into a frenzy (again). UTMs might be cut off, attribution windows might shrink, and everyone’s scrambling to figure out how they’ll “track the funnel.” It’s like every year we’re surprised tha...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Search Marketing

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Social Media

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Digital Marketing

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Big Data

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Opinion

Data Sovereignty Is the New Hospitality Imperative: Why Hotels Need to Rethink Their Tech Stack Now

Should a hotel GM have to consult a legal advisor every time a vendor updates their cloud TOS? This isn’t a theoretical debate anymore; for hoteliers juggling international guests, loyalty programs, and global cloud systems, data sovereignty has bec...

Aleksander Ludynia

Chief Security Officer

Shiji

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Property Technology

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Big Data

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Opinion Articles — Big Data

How Hoteliers are Moving from Green Screens to Guided Insights

Data Overload to ROI: The New Hospitality Marketing Playbook

The Intersection of F&B and Revenue Management in Hotels

Vine to Mind 2025: Where Data and Wine Form the Perfect Blend

The competitive edge of integrated data versus siloed approaches

Building Clean Data Foundations for AI in Hospitality

Reframing Data Security and Sovereignty as a Hotel Team and Guest Benefit

The Lesson Behind Delta’s AI Pricing Drama: Transparent, Not Personalized

Don’t worry, it’s just a tracking problem

Data Sovereignty Is the New Hospitality Imperative: Why Hotels Need to Rethink Their Tech Stack Now

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