The AI-powered hotel upsell: Turning every channel into a revenue generator
Opinion

The AI-powered hotel upsell: Turning every channel into a revenue generator

A guest is about to check in. They’ve booked a city-view room for two nights, and your data knows they stayed six months ago and splurged on a spa treatment. Before they even arrive, your front desk gets a quiet nudge: “Offer the spa package again. ...

Henri Roelings
Henri Roelings
Founder, Hospitality Net
Revinate, Inc.
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Sales & Marketing
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Henri Roelings
by Henri Roelings and Karen Stephens
16 October 2025Revinate, Inc.Digital Marketing
The AI-powered hotel upsell: Turning every channel into a revenue generator
Opinion

Predicting the Present: When AI is the new UI

Two years ago, when my book "We Are The Glitch" came out, I wrote something that felt more like a provocation than a prediction. At the time, the idea that platforms like Expedia Group or Booking.com could live inside a conversational interface soun...

Simone Puorto
Simone Puorto
Head of Emerging Trends and Strategic Innovation, Hospitality Net
Hospitality Net
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Digital Marketing
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Innovation
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Chatbots, Robotics & AI
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Simone Puorto
by Simone Puorto
10 October 2025Hospitality NetDigital Marketing
Hospitality Net
Agentic Browsers for Analytics deep dives
Opinion

Agentic Browsers for Analytics deep dives

A lot of agentic stuff is really good on paper. But then it fails just on the crucial part that makes the result useless - there are exceptions.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Revenue Management
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Reputation Management
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Digital Marketing
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Chatbots, Robotics & AI
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Martin Soler
by Martin Soler
9 October 2025Soler & AssociatesDigital Marketing
Agentic Browsers for Analytics deep dives
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Opinion

6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Guest Experience
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Cory Falter
by Cory Falter
30 September 2025Lure AgencyDigital Marketing
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Why fewer options means more bookings
Opinion

Why fewer options means more bookings

Picture this: Caroline is a business traveler who has stayed at your hotel before and has left glowing reviews. On her previous trips, she has always stopped at your gift store after checkout to buy her young kids gifts. Imagine utilizing hotel gues...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Revenue Management
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Digital Marketing
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Karen Stephens
by Karen Stephens
25 September 2025Revinate, Inc.Digital Marketing
Why fewer options means more bookings
Dynamic Budgeting: Redefining the True Cost of Visibility
Opinion

Dynamic Budgeting: Redefining the True Cost of Visibility

For too long, the debate around hotel distribution has been framed within a deceptively simple equation: place the commission paid to an OTA on one side, measure the acquisition cost of a direct booking on the other, and then declare whichever is lo...

Piergiorgio Schirru
Piergiorgio Schirru
Executive Vice President & Board Member at Blastness
Blastness
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Finance
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Piergiorgio Schirru
by Piergiorgio Schirru
25 September 2025BlastnessDigital Marketing
Dynamic Budgeting: Redefining the True Cost of Visibility
Guest segmentation in 2025: Moving beyond broad-brush marketing with AI
Opinion

Guest segmentation in 2025: Moving beyond broad-brush marketing with AI

Anna is planning a business trip to Tokyo. Eager to get the best recs for the city, she whips out her smartphone and finds a hotel touting everything she wants. She books her stay within minutes. Her dream stay wishlist was made possible by AI — and...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Digital Marketing
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Chatbots, Robotics & AI
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Karen Stephens
by Karen Stephens and Henri Roelings
23 September 2025Revinate, Inc.Digital Marketing
Guest segmentation in 2025: Moving beyond broad-brush marketing with AI
No, Booking Won’t Be the Plumbing for OpenAI’s Agents
Opinion

No, Booking Won’t Be the Plumbing for OpenAI’s Agents

The hype cycle on AI agents keeps going. The Financial Times tells us that the “rise of AI shopping agents” is set to transform e-commerce. OpenAI even renamed its Operator system simply “Agent,” making the pitch clear: AI will browse and buy on our...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Online Travel Agencies (OTA)
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Digital Marketing
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Innovation
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Chatbots, Robotics & AI
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Martin Soler
by Martin Soler
18 September 2025Soler & AssociatesDigital Marketing
No, Booking Won’t Be the Plumbing for OpenAI’s Agents