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HN World Panel

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Viewpoint

Escaping the Low Impact Loop: How to do Better in 2026?

A sustainability auditor recently sent me her checklist of a property: "Remove single-use soap from bathrooms. Install low-flow showerheads. Replace incandescent bulbs with LEDs. Calculate food waste. Monitor AC complaints to adjust thermostats."

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Sustainability in Hospitality
Willy Legrand by Willy Legrand
Melinda Rakai
Randy Durband
Sarah Habsburg
16 views 6 November 2025
Escaping the Low Impact Loop: How to do Better in 2026?
Viewpoint

What is your single budget focus for 2026?

The end of the year is when every GM turns strategist, shaping a budget that does more than cover costs - it sets the tone for what is ahead. Budgets are never just numbers on a spreadsheet; they are a reflection of priorities, trade-offs, and the r...

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Luxury Hotel General Managers (GMs)
Meng-Mei Maggie Chen by Meng-Mei Maggie Chen
David Salcfas
Alvaro Moreno
Firas Mneimneh
11 views 4 November 2025
What is your single budget focus for 2026?
Viewpoint

Is Social Media Becoming Transactional?

For years, social media was the top of the funnel, a place for storytelling and inspiration, not conversion. However, a recent Adtaxi study reveals just how dramatically these platforms have evolved into commerce engines, with 54% of U.S. adults see...

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Digital Marketing in Hospitality
Simone Puorto by Simone Puorto
Erik Muñoz
Frederic Gonzalo
Mark Fancourt
12 views 30 October 2025
Is Social Media Becoming Transactional?
Viewpoint

How is the industry’s shift toward experience-based booking reshaping hotel revenue strategy?

Guests, particularly Millennials and Gen Z, are no longer booking the cheapest room or even the best view. They are choosing based on experiences: a wellness package, a chef-led dinner, a sustainable stay, or a curated local adventure that feels uni...

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Revenue Optimization
Scott Dahl by Scott Dahl
Markus Muller
Mark Fancourt
Pablo Torres
10 views 27 October 2025
How is the industry’s shift toward experience-based booking reshaping hotel revenue strategy?
Viewpoint

The Personalization Gap: Online vs. Offline

Hotels have invested heavily in digital personalization, from tailored offers and curated booking paths to guest recognition online. Yet when travelers arrive on property, the experience often falls short of those expectations. The handoff between d...

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Information Technology
Floor Bleeker by Floor Bleeker
Markus Muller
Fergus Boyd
Custódio Barreiros
14 views 17 October 2025
The Personalization Gap: Online vs. Offline
Viewpoint

The End of the Hyperlink Economy: What Future Awaits Online Advertising?

For three decades, the web has been sustained by the hyperlink, that delicate blue hinge always pointing elsewhere. It was the connective tissue of discovery, the skeleton upon which the entire economy of visibility was erected. With the advent of A...

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Digital Marketing in Hospitality
Simone Puorto by Simone Puorto
Frederic Gonzalo
Markus Muller
Mark Fancourt
9 views 7 October 2025
The End of the Hyperlink Economy: What Future Awaits Online Advertising?
Viewpoint

What kind of Revenue Manager do we need right now?

Thirty years in, revenue management is still only fully embraced by about a third of organizations. Meanwhile, the playing field has shifted:

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Revenue Optimization
Fabian Bartnick by Fabian Bartnick
Piergiorgio Schirru
Markus Muller
André Santos
16 views 1 October 2025
What kind of Revenue Manager do we need right now?
Viewpoint

Democratizing AI: Proprietary vs. Open Standards

Lots of brands are rolling out their own proprietary AI tools, but there’s a growing case for keeping things more open and collaborative. With standards like Anthropic’s Model Context Protocol (MCP) starting to emerge, a growing question is should t...

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Information Technology
Henri Roelings by Henri Roelings
Ira Vouk
Fergus Boyd
George Roukas
15 views 22 September 2025
Democratizing AI: Proprietary vs. Open Standards
Viewpoint

The Defining Skill of Today’s Luxury Hotel GM

The role of the luxury hotel General Manager has never been more complex. Balancing operational excellence with brand storytelling, financial discipline with guest-centric innovation, and technology adoption with human connection, today’s GM must na...

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Luxury Hotel General Managers (GMs)
Henri Roelings by Henri Roelings
David Salcfas
Yves Wencker
Vincent Monavon
21 views 11 September 2025
The Defining Skill of Today’s Luxury Hotel GM
Viewpoint

Agents, Not Interfaces: Is This the Beginning of the End for UX?

This morning, a hotel was booked under my name. But to be clear: I didn’t book it. The reservation was completed autonomously by the newly launched ChatGPT Agent, an intelligent assistant capable of interpreting natural language, learning from previ...

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Digital Marketing in Hospitality
Simone Puorto by Simone Puorto
Bartnick
Erik Muñoz
Ryan Haynes
9 views 9 September 2025
Agents, Not Interfaces: Is This the Beginning of the End for UX?
HN World Panel HN World Panel

The HN World Panel is a thought-leadership platform where hospitality-industry leaders share insights, views, ideas and reactions on important issues and events currently affecting the hospitality business. Each panel is made up of a select group of experts, and industry leaders who, by invitation, contribute succinct commentary on viewpoints which are suggested by panel-champs.

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