Advertising

Visuals in vogue: Revolutionizing hospitality & travel marketing

Visuals have long played a significant role in the advertisement of travel destinations. During the 1930s, travel advertising posters were booming in the hope of stimulating the depression-era economy (see some examples by clicking on the previous l...

Lionel Saul

Research Assistant at Ecole Hôtelière de Lausanne (EHL)

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Sales & Marketing

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Content Marketing

EHL Hospitality Business School

3 excellent Black Friday campaign examples for hotels

They’re coming! The best 2023 Black Friday offers and discounts are landing in your email inbox. Chances are you will find one or more offers that will draw your attention and encourage you to make a purchase.

Karen Stephens

Chief Revenue Officer at Revinate

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Sales & Marketing

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Lodging Industry

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Content Marketing

Revinate, Inc.

My favorite digital marketing tools I regularly use to manage marketing for hotels

My favorite digital marketing tools I regularly use to manage marketing for hotels

In the past ten years of experience working with hotels, I’ve learned that marketing strategies are only as good as the data and information they build on. That’s why it’s mission-critical to have proper analytics and business intelligence handy whe...

Daniel Diosi

Entrepreneur, Daniel Diosi & Partners

Daniel Diosi & Partners

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Information Technology

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Digital Marketing

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My favorite digital marketing tools I regularly use to manage marketing for hotels

Understanding the value proposition of paid and free Google Hotels

It’s nothing new that Google Hotels has become the most relevant metasearch player, with nearly 85% share in 2022. Most hotels can see this in their own figures. There are a number of reasons for this success: new placements for Google Hotels in sea...

Pablo Delgado

Managing Partner & CEO America at MIRAI

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Search Marketing

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Digital Marketing

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mirai.com

Influence Travelers with Native Advertising

At Expedia Group Media Solutions, we’re continuously growing and innovating to help our travel partners around the globe reach, engage, and convert travelers. The latest innovation we’re excited to introduce is a new and improved Native Advertising ...

Christine Walker Scarce

Christine Walker Scarce

Director, Product & Sales Marketing at Expedia Group Media Solutions

Expedia Group Media Solutions

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Sales & Marketing

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Expedia Group Media Solutions