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Opinion

Why hospitality is ignoring the Pareto Principle?

The Pareto Principle, also known as the 80/20 rule, suggests that approximately 80% of outcomes or results come from about 20% of the causes or inputs, emphasizing the importance of focusing on the vital few to achieve significant results.

Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist
Hospitality Net
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Sales & Marketing
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Online Travel Agencies (OTA)
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Max Starkov
by Max Starkov
25 March 2025Hospitality NetOnline Travel Agencies (OTA)
Hospitality Net
Supplier News

Tripadvisor’s 2025 Transparency Report reveals strong review submissions and improved fraud detection

Tripadvisor®, the world’s largest travel guidance platform, today released the fourth edition of its Transparency Report, exploring the company’s ongoing efforts to ensure its platform remains a trusted source for global travel guidance.

TripAdvisor
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Online Travel Agencies (OTA)
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Consumer Trends
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Markets & Performance
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Tripadvisor’s 2025 Transparency Report reveals strong review submissions and improved fraud detection19 March 2025TripAdvisorOnline Travel Agencies (OTA)
Tripadvisor’s 2025 Transparency Report reveals strong review submissions and improved fraud detection
Supplier News

New Zealand Sustainability Leader Sudima Hotels Adopts SiteMinder as It Overhauls Technology Stack, Seeks New Efficiencies

New Zealand’s Sudima Hotels has adopted SiteMinder, the world’s leading hotel distribution and revenue platform, to drive new efficiencies and elevate the revenue-generating capabilities of its seven premium hotels.

SiteMinder
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Revenue Management
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Travel Technology
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Online Travel Agencies (OTA)
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Lodging Industry
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New Zealand Sustainability Leader Sudima Hotels Adopts SiteMinder as It Overhauls Technology Stack, Seeks New Efficiencies18 March 2025SiteMinderOnline Travel Agencies (OTA)
New Zealand Sustainability Leader Sudima Hotels Adopts SiteMinder as It Overhauls Technology Stack, Seeks New Efficiencies
Supplier News

HiJiffy integrates with Expedia Group to simplify the management of travellers’ messages

HiJiffy, the leader in AI-powered communication solutions for hotels, is excited to announce a new partnership with Expedia Group. This integration allows hoteliers to streamline all traveller messages from Expedia Group directly in their HiJiffy Co...

HiJiffy, S.A
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Reputation Management
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Online Travel Agencies (OTA)
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Chatbots, Robotics & AI
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Guest Experience
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HiJiffy integrates with Expedia Group to simplify the management of travellers’ messages 5 March 2025HiJiffy, S.AOnline Travel Agencies (OTA)
HiJiffy integrates with Expedia Group to simplify the management of travellers’ messages
Opinion

David vs Goliath or how independents can beat the OTAs at their own marketing game

In 2024 Expedia spent on marketing $6.8 billion, which represents 49.6% of revenue, while Booking Holdings spent $7.3 billion which was 31% of revenue. These two mega OTAs spent on marketing a total of $14.1 billion. In total, last year the two mega...

Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist
Hospitality Net
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Sales & Marketing
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Online Travel Agencies (OTA)
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Digital Marketing
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Max Starkov
by Max Starkov
4 March 2025Hospitality NetOnline Travel Agencies (OTA)
Hospitality Net
Supplier News

SiteMinder Outlines Rising Need for Accessible Hotel Revenue Management as Dynamic Revenue Plus Expands to Northern Hemisphere

SiteMinder, the world’s leading hotel distribution and revenue platform, has identified the five key factors behind the rising demand for accessible revenue management solutions in the global accommodation industry.

SiteMinder
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Revenue Management
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Travel Technology
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Online Travel Agencies (OTA)
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Lodging Industry
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SiteMinder Outlines Rising Need for Accessible Hotel Revenue Management as Dynamic Revenue Plus Expands to Northern Hemisphere 4 March 2025SiteMinderOnline Travel Agencies (OTA)
SiteMinder Outlines Rising Need for Accessible Hotel Revenue Management as Dynamic Revenue Plus Expands to Northern Hemisphere
Press Release

HomeToGo Unveils Top U.S. Cities for St. Patrick’s Day Value Vacations, Based on Search and Price Insights

HomeToGo, the marketplace with the world’s largest selection of vacation rentals, revealed the most in-demand yet value-packed St. Patrick’s Day destinations across the U.S., using exclusive search and price data. For travelers who want to experienc...

HomeToGo
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Online Travel Agencies (OTA)
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Consumer Trends
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HomeToGo Unveils Top U.S. Cities for St. Patrick’s Day Value Vacations, Based on Search and Price Insights 4 March 2025HomeToGoOnline Travel Agencies (OTA)
HomeToGo Unveils Top U.S. Cities for St. Patrick’s Day Value Vacations, Based on Search and Price Insights
Press Release

Trip.com Group Unveils Momentum 2025: Travel’s Next Big Trends That Are Gaining Speed

As the global travel industry continues to reinvent itself, Trip.com Group today released its forward-looking report, Momentum 2025: Travel’s Next Big Trends. Based on insights from over 6,000 travellers across six Asia-Pacific markets, this report ...

TRIP.com
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Online Travel Agencies (OTA)
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Consumer Trends
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Trip.com Group Unveils Momentum 2025: Travel’s Next Big Trends That Are Gaining Speed26 February 2025TRIP.comOnline Travel Agencies (OTA)
Trip.com Group Unveils Momentum 2025: Travel’s Next Big Trends That Are Gaining Speed
Supplier News

HBX Group and Minor Hotels expand strategic partnership to include hotels in Australasia, Africa, Middle East and Asia

HBX Group, a leading independent B2B travel technology marketplace, and Minor Hotels have announced the global expansion of their preferred distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.

HBX Group
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Travel Technology
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Online Travel Agencies (OTA)
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HBX Group and Minor Hotels expand strategic partnership to include hotels in Australasia, Africa, Middle East and Asia20 February 2025HBX GroupOnline Travel Agencies (OTA)
HBX Group and Minor Hotels expand strategic partnership to include hotels in Australasia, Africa, Middle East and Asia
Opinion

How Experienced Hoteliers Elevate Hotel Profitability Successfully

Every hotelier schemes ways to boost their hotel profitability. From poring over data to scouring competitors and hoping the room rates are the “right” price to attract visitors, they can make daily adjustments that never quite “work.”

Massimiliano Terzulli
Massimiliano Terzulli
Revenue Management Strategist & International Business Developer for Revenue Team by Franco Grasso
Franco Grasso
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Revenue Management
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Reputation Management
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Online Travel Agencies (OTA)
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Digital Marketing
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Massimiliano Terzulli
by Massimiliano Terzulli
20 February 2025Franco GrassoOnline Travel Agencies (OTA)
Franco Grasso