International Visitors Are America’s Best Brand Ambassadors. The Data Proves It.
A YouGov survey of 1,284 international visitors to the U.S. found 91% were satisfied, 83% felt welcome, and 61% left with a more favorable view of America.
News
Hospitality in the GCC: Hotel Owner and Investor Sentiment on the U.S.-Iran Conflict
HVS surveyed owners and investors representing 160,000 GCC hotel rooms, finding cautious but intact long-term confidence despite the 2026 U.S.-Iran conflict disrupting aviation and traveller demand.
By Hala Matar Choufany, President - HVS Middle East, Africa and South Asia, Dubai, HVS
Technology, Managed Travel and Hotel Distribution Gaps Stall Progress Toward the “Perfect Business Trip,” According to New GBTA Research
A GBTA survey of 269 corporate travel buyers finds 58% say AI has had little impact on their programs, 61% struggle with global program management, and 72% cite hotel pricing disparities as a top pain point.
Asia Pacific luxury hotel transactions surge 77% between 2017-2025
JLL reports luxury hotel transactions in Asia Pacific hit $2.1 billion in 2025, with luxury deals now accounting for nearly 20% of all hotel transactions, up from 8% in 2017.
RV Park Supply Near World Cup Host Cities More Than Triples Ahead of 2026 Tournament Window
RV park supply near U.S. FIFA World Cup host cities has tripled year-on-year for the June 10–20 window, with nightly rates ranging from $41 to $223 depending on market, per RMS and Spot2Nite data.
Hospitality Report Sweden - Spring 2026
Sweden's hotel market shows gradual recovery with RevPAR up 4.7% and ARR up 4.6% as of February 2026, as international tourism growth and constrained supply support investor confidence.
By Simon Vahtola and Staffan Dahlén
U.S. Travel Association Welcomes Suspension of Visa Bonds for World Cup Fans
The U.S. Travel Association endorses the administration's suspension of visa bond requirements for confirmed FIFA World Cup ticket holders, calling it a key step to boost international visitor arrivals.
Global Adventure Tourism Market to Reach $2 Trillion by 2032, Registering a CAGR of 19.5%
The global adventure tourism market is projected to grow from $324.9B in 2022 to nearly $2T by 2032 at a 19.5% CAGR, led by Europe and fast-growing Asia-Pacific.
The K-Shaped Recovery of Myrtle Beach’s Hotel Market
HVS analysis of Myrtle Beach shows branded upper-midscale-and-above hotels surpassing 2019 metrics while the broader market trails, with revenues at $990M in 2025 versus a $1.1B peak in 2021.
By Brett Testa, Senior Manager, HVS Atlanta, HVS
Whitebridge LAC Hotels Monitor, Issue 15
Issue 15 of the LAC Hotels Monitor covers Q-period performance across the Caribbean and Mexico, with Total Caribbean RevPAR up 5.1% but Mexico destinations posting GOPPAR declines of up to 13.1%.
PwC's US Consumer Poll on Summer Spending - Memorial Day is summer’s first signal
PwC survey shows 71% of Americans will spend same or more on summer travel, with Memorial Day travelers averaging $898 and AI adoption rising among younger travelers.
Caribbean Tourism Enters a New Strategic Phase as Latin American Demand Surges and Premium Travel Reshapes the Region
CHTA-Amadeus report shows overseas demand grew just 1% as the region shifts focus to Latin American markets and premium travelers to drive higher-value growth.
Hotels in Mexico Are Entering a New Era Ahead of the FIFA World Cup
Shiji's Mexico market manager discusses hospitality trends and opportunities ahead of the upcoming FIFA World Cup tournament.
Florencia Cueto Pedrotti, Director, Global Engagement & Sales Enablement, Shiji
Paris Market Pulse 2026 – The Olympic Flame Lives On
Paris hotel occupancy hit a 10-year high of 78% in 2025, with RevPAR up 3% and investment activity spanning from budget to luxury segments.
U.S. hotel results for week ending 9 May
Chicago led occupancy gains at 75.2%, while Miami's Grand Prix and Consensus conference drove the largest ADR and RevPAR increases.
Asia Pacific Business Travel to Surpass $700 Billion in 2026, Leading Global Growth Amid Geopolitical Uncertainty
GBTA data shows China leading with $408B projected spending while Japan, South Korea, and India drive regional growth despite geopolitical headwinds.
Market Beat Italy - FY 2025
Italy posted the strongest RevPAR recovery in Europe at +53% since 2019, while hotel investment hit €2.5 billion across 110 transactions.
By Davide Barbaro and Francesco Calia
GBTA Welcomes EU Measures to Make Travel Easier to Book, Compare and Manage
GBTA supports new EU legislation requiring integrated booking systems and emissions data for cross-border rail and multimodal business travel.
FIBO 2026 boosted Cologne hotel performance in April
RevPAR jumped 8.7% year-over-year with peak occupancy hitting 96.5% on the trade show's opening night.
Events pushed Barcelona’s April occupancy to 9-year high
RevPAR jumped 10.7% year-over-year to EUR164.93, with occupancy peaking at 95.5% during Bridal Fashion Week and FCE/SeaFood festival.