Operations & Strategy

What Guests Don’t See: The Real Work Behind a Clean Hotel

Guests walk into your lobby and see gleaming floors, fresh flowers, and spotless glass. They want crisp sheets, clean bathrooms, and air that smells fresh instead of like cleaning chemicals. But they have no idea about the teams working around the clock, the equipment running in back rooms, or the detailed systems that make everything look effortless.

Everhome Suites Continues To Grow Its National Footprint With Nine New Openings And Groundbreakings Across Texas, Arizona, Oregon, And Ohio

Everhome Suites, the midscale extended stay brand from Choice Hotels International, Inc. (NYSE: CHH), continues to grow its nationwide footprint with the opening of six new properties, and three ground breakings in Texas, Oregon, and Ohio. The brand's growing traction across Texas, coupled with the addition of the Salem, Oregon and Yuma, Arizona locations, highlights Everhome Suites' continued success meeting demand for purpose-built, extended stay accommodations across the U.S. Choice Hotels now has 14 Everhome Suites open, 19 under construction and more than 60 in the pipeline. The brand is on track to have nearly 25 hotels open by the end of the year.

Recast: Guests define what luxury means today

In this week’s episode of Hotel Moment, we’re re-visiting a conversation with Shannon Knapp, President and CEO of The Leading Hotels of the World, and Revinate CMO Karen Stephens. They discuss how technology is the “great facilitator” of luxury experiences and the driver of true guest loyalty. Shannon also sets the record straight on who really calls the shots on luxury experiences (hint: it’s your guests), and shares why serving your guests’ preferences is one of the best things you can do to elevate on-property experiences.

Luxury with Impact: 2025 Luxury Landscape Overview

As the luxury industry navigates economic uncertainty and evolving consumer values, the definition of luxury transforms. Beyond exclusivity and craftsmanship, today's cautious customers demand social, sustainable, and experiential impact. In response, luxury brands are redefining their strategies, blending innovation, circularity, and hospitality to create more meaningful, future-forward experiences. This article explores how luxury brands are responding to growing economic pressure, prioritizing sustainability, embracing innovation, and integrating hospitality to meet the evolving expectations of today’s conscious consumer.

AHLA and HTNG launch new safety resources to address lithium battery fire risks

With the growing use of lithium-based batteries in devices like e-bikes, laptops, and mobile phones, the American Hotel & Lodging Association (AHLA) and Hospitality Technology Next Generation (HTNG) launched a new suite of safety resources to help hoteliers prevent, prepare for, and respond to battery-related fire incidents, many of which are caused unknowingly by guests. The toolkit also includes guidance for travelers to help increase their awareness of potential risks.

Part 2: What You Were Always Afraid to Ask…

As discussed in my previous article, economic systems (whether at the micro or macro level) tend to respond negatively to abrupt and unforeseen changes. Market volatility often signals a decline in investor confidence and highlights the interconnectedness of various types of security markets. These fluctuations can influence sectors far beyond finance, including tourism and, by extension, the hospitality industry (Figure 1). If you have not yet read the previous article (part 1 of this series), you can access it here: Lodging Stock Market Volatility in the Wake of Trump-Era Tariffs | By Melinda Ratkai  Figure 1: The cascading impact of incoherent increases in trade tariffs Interpreted by M. Ratkai (own elaboration) Insert Figure 1