Pertlink proposes TCPG (Token Cost Per Guest) as a new hotel KPI measuring generative AI spend per guest served, drawing parallels to OTA commission and calling for USALI adoption.
The piece argues hotels must move beyond "extractive hospitality" by integrating local vendors and communities as economic partners rather than excluding them from tourism spaces.
The article explores how hotel leaders can improve their effectiveness through intentional self-care practices and structured morning routines to combat decision fatigue.
Author presents a three-layer Commercial Convergence Model to fix strategic misalignment between sales, marketing, and revenue departments using shared metrics and decision frameworks.
Davy and Jill reflect on Mews Unfold 2026 in Amsterdam, weighing AI's promise to free staff for human connection against the industry's oldest unsolved frustration: recognising returning guests at check-in.
The author argues that replacing human touchpoints with technology risks commoditizing hotels, leaving price as the only differentiator, and urges a "humanification" approach that blends automation with genuine guest interaction.
A practical breakdown of Google's Demand Gen campaigns vs. Paid Search and Display, covering placements, targeting, creatives, and when to use each in a hotel marketing mix.
A 2026 industry overview identifies luxury, lifestyle, wellness, extended stay, tech-forward, and adaptive reuse hotels as the six leading segments, with revenue forecast to reach $940B.
Rising construction costs and evolving guest priorities are pushing luxury hospitality developers toward strategic, experience-led design that balances aspiration with financial efficiency across all price points.
Google's commission-free Universal Cart is a placement play: by owning the AI surface where travel decisions are made, Google charges for consideration rather than transactions, shifting auction dynamics against hotels and OTAs alike.
Google I/O's AI announcements signal a shift toward assembled, agentic travel planning that could upend how OTAs capture travel discovery and disrupt the top of the booking funnel.
The author argues that AI safety failures stem from over-permissioned systems, not model intelligence, and urges hospitality operators to apply least-privilege access controls before deploying AI agents in production environments.
The authors argue that wellness must evolve from episodic spa experiences into continuous behavioral infrastructure, proposing a new "operating system" built on cognitive load management and adaptive environments.
A new h2c study finds 86% of European hotel chains use AI but 80% lack a formal strategy, with skills gaps and poor data infrastructure blocking meaningful outcomes.
Google's agentic booking partners include Booking.com and Expedia, suggesting agentic AI adds a new distribution layer above OTAs rather than bypassing them, shifting who owns the traveler relationship.
NFC tipping outperforms QR code tipping in friction reduction, portability, and security, with NTAG 424 DNA chip technology offering banking-grade authentication for hotel and service environments.
Q1 2026 U.S. hotel data from ~5,000 properties shows ADR up 6%, RevPAR up 8.7%, and GOP margin up 4 points, but the Q2-Q4 forecast signals a revenue reset with RevPAR expected to fall 1.3%.
Using a simple pretzel story, CX expert Shep Hyken argues that inconsistent service erodes customer confidence and trust, making consistency the single biggest driver of retention.
Orea Hotels CEO Gorjan Lazarov shares how the Czech group grew direct bookings from near zero to 60% of revenue by combining brand investment, data infrastructure, and technology-driven guest experience.
Opinion piece arguing Southeast Asia hoteliers can cut OTA dependency from 65-70% to 35-40% within 18 months using AI chatbots, behavioural triggers, and direct-rate advantages now available for under $50/month.