Build the hotel you want to run, not the one your tech allows
Cactus Cove Inn owner Matt Marrs shares how migrating to Mews PMS helped scale a mixed portfolio of hotels, STRs and RV parks while enabling creative, family-focused guest experiences.
Opinion Articles
Stop Chasing the Market: Build a Revenue Strategy That Stays Ahead
Opinion piece arguing that reactive pricing is not a strategy, with practical guidance on segment-level forecasting, yield management, and reading demand signals before the market shifts.
By Stefano Sciamanna, Senior Revenue Manager, Lybra Tech
Leadership and Motivation: What Really Drives Employee Performance
EHL's Dr. Sébastien Fernandez argues leaders cannot directly motivate employees but can create conditions, built on trust and psychological safety, where motivation emerges naturally.
By Bianca Lüthy and Sébastien Fernandez
Every apartment in Latin America is the same apartment
A Latin American host argues that STR operators erase local identity to appear modern, making their properties price-dependent and indistinguishable from a catalog.
By Arturo Blas
Interior Provocations #Synthetic: When Hospitality Becomes an Act of Assembly
The ninth Interior Provocations #Synthetic Symposium at Pratt Institute (Nov 6, 2026) examines AI authorship, manufactured environments, and material deception in hospitality design.
By Deborah Schneiderman, Professor of Interior Design, Pratt Institute
Humans Are Already Servants of Computers
The author argues hotels have reduced staff to system operators, and that AI should be used to strip away rote computer tasks and restore genuine human responsibility and hospitality skills.
By Martin Soler, Partner, Soler & Associates
AI Saved Your Hotel Team 10 Hours This Week. Where Did They Go?
Mews research of 3,250 travelers finds 75% say good hospitality depends on people, prompting the question of whether time saved by AI is actually reaching guests or simply disappearing into cost cuts.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion
The Bridge
A hospitality veteran reflects on the personal journey from financially inexperienced young leader to hotel controller, emphasizing self-belief as the driver of career growth.
By David Lund, The Hotel Financial Coach, David Lund
How a branded hotel captures its local identity
Mercure Sheffield Kenwood Hall shows how a branded hotel can embed local identity through design, history and community ties without sacrificing brand consistency.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
Inside New York City's Most Iconic Hotel, The Waldorf Astoria
The Waldorf Astoria New York reopens after a full renovation, raising the question of whether the 1931 landmark retains its legendary status.
By Ryan Walker, CEO, investor, educator, and luxury hotel reviewer, TSMA Consulting, Inc.
The Shortlist Effect: She found you through AI. She won't book through it. Yet.
As AI tools drive pre-booking research, independent hotels gain a commission-free discovery window, but risk losing that booking to OTAs if their website fails to convert the visit.
By Markus Busch, Editor/Publisher, hospitality.today
The Everlasting Appeal of Santorini with Markos Chaidemenos of Canaves Collection
Markos Chaidemenos of Canaves Collection explains how family ownership, boutique scale, and design restraint have kept the Santorini-based group ahead of luxury travel trends while protecting the island's character.
Beyond Points: Elevating Hotel Loyalty, Rewards, and Customer Insights
Drawing on Deloitte's 2024 consumer loyalty research across 9,800+ respondents, the piece argues hotels must shift from transactional points programs to experiential, AI-powered loyalty built on personalization and data trust.
Prosperity Needs a Street Address
Incoming Miami Beach Chamber of Commerce chairman-elect argues for a data-driven business vitality index tracking openings, closures, and vacancies to better measure and support local economic health.
The last competitive edge: why trust is the only asset AI cannot replicate
As AI gives buyers near-instant access to market data, the author argues trust built through consistent delivery and relationship history is the one advantage hospitality sales teams cannot be commoditized on.
By Jun Kwon, Teaching Instructor, School of Hospitality Leadership, East Carolina University
In China, the AI agent can already sell Marriott's afternoon tea
Marriott's nine-year Alibaba partnership gave it exclusive AI agent commands on Fliggy, letting agents book rooms and F&B packages, while rival chains and independents remain limited to a basic five-field room search.
By Markus Busch, Editor/Publisher, hospitality.today
The Rise of the Emerging Experience Generation
Trailing Millennials and Early Gen Z, dubbed the "Emerging Experience Generation," represent 78M+ US travelers who prioritize mobile-first tech, social media discovery, authenticity, and locally grounded experiences when choosing hotels.
By Bonnie Knutson, Professor in The School of Hospitality Business in the Broad College of Business, Michigan State
What RevPAR misses about hotel revenue
TRevPAR declined 8.8% vs RevPAR's 6.3% in HotelData's 2025 U.S. sample, illustrating how room-only metrics obscure F&B, spa, parking, and other in-stay revenue trends.
By Erik Tengen, President Hospitality Upsell, Plusgrade Inc.
Where Can The Guest Be Powered
Pertlink applies McKinsey's Global Energy Perspective 2026 to hospitality, arguing that energy constraints will determine where AI and guests can be served, and proposes tracking AI token costs alongside utility costs per occupied room.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Hotel Upselling: Motivating Employees to Sell More or Serve Better?
An intern at GRACE La Margna, St. Moritz examines whether commission-based upselling incentives motivate genuine service or just sales, and how to design systems that reward both.