A practical guide to hotel displacement analysis covering data inputs, ancillary revenue, demand forecasting, and how Lighthouse's AI tool Ernest automates the process from hours to minutes.
Only 6% of hotels appear consistently in AI-generated recommendations, with 82% of AI-cited content sourced from OTAs and editorial media, putting independent and unbranded hotels at severe visibility risk.
As AI assistants drive hotel discovery but not trust, the author argues hotel websites must shift from acquisition tools to verification tools, starting with transparent all-in pricing that matches OTA displays.
Research from SBS Swiss Business School and MIT suggests AI tool reliance is eroding critical thinking in junior sales reps, with the author proposing a "Protected Reps Framework" to preserve core selling skills.
Opinion piece introducing three strategic wellness archetypes for hotels: superficial pampering, clinical intervention, or restorative "Kintsugi" transformation, urging operators to choose their positioning consciously.
GBTA's Suzanne reflects on key themes from the 2026 Convention: record $1.71T global business travel spend forecast, value-driven trip prioritization, and the continued primacy of human support alongside technology.
hivr.ai CEO Felix Undeutsch breaks down what "AI-enabled" actually means for hotel venue sales teams, separating hype from practical application.
Penn State's School of Hospitality Management will honor Thayer Lodging co-founder Leland Pillsbury and private equity veteran Ira Lubert at its 2027 PSHRS Industry Awards, marking the school's 90th anniversary.
As AI-generated content floods the internet, hospitality and travel brands face a trust crisis where authentic human experience and perspective are becoming the primary drivers of consumer confidence and purchasing decisions.
Thursday brought hospitality.today's discovery that Google removed live pricing, date filters, and budget tags from its EU hotel search unit under DMA compliance, leaving hotels with only a name, link, and address in a box designed to drive bookings, Pertlink's breakdown of Anthropic's August 2026 Risk Report identifying four findings operators must act on now, and a World Panel viewpoint on staff confidence as a measurable driver of guest experience. HotStats' Americas profitability data, IHG's 15-hotel Australian deal, and eight property announcements rounded out the session.
Champneys Eastwell Manor GM James McComas shares candid insights on managing a Grade II listed estate in Kent, from sourcing traditional craftsmen to staffing a specialist spa and scaling for large events.
Sonesta International Hotels Corporation (Sonesta) today announced the official opening of Signature Inn Socorro, bringing its distinct, retro-inspired upper-economy brand to New Mexico This exterior corridor hotel completed a recent renovation across all 95 guest rooms.
Hilton (NYSE: HLT) today announced the signing of Naples Grande Beach Resort, which will join the Signia Hilton portfolio as Signia Hilton Naples Grande Beach Resort. The signing is part of the brand’s strong growth trajectory and continued expansion into irreplaceable destinations, signaling a new chapter in Signa Hilton’s evolution into luxury destinations for travelers pursuing their ambitions, passions and celebrations. The 474-room resort, inclusive of 50 villas, will become the first Signia Hilton on Florida's Gulf Coast, introducing the brand's distinctive luxury experience to one of the country’s most sought-after destinations. Signia Hilton Naples Grande Beach Resort is now accepting reservations on Hilton.com for stays beginning January 1, 2027.
YTD data through July shows US GOPPAR up 7.8%, but regional and chain-scale divergence, Mexico's double-digit declines, and F&B cost pressure demand property-by-property 2027 budget modeling.
The author argues overtourism is a congestion problem, not a volume problem, and calls on technology and marketing to redistribute demand rather than restrict it.
Dutch hotels face a tough 2025 as ADR falls, operating costs rise to 68%, and a VAT hike from 6% to 21% cuts demand, with 43.6% of hoteliers planning to reduce investment.
Revinate webinar featuring Suncadia Resort's Director of Reservations on how reservation teams can improve call handling to capture guest data, build rapport, and convert phone inquiries into direct bookings.
Shangri-La Group (“the Group” or “Shangri-La”) today announced Songtei Kyoto, Shangri-La Signatures (“Songtei Kyoto”), the latest addition to its ultra-luxury Shangri-La Signatures collection. Situated opposite Nijo Castle, a UNESCO World Heritage Site in Kyoto, Japan, the 77-key hotel will be the second address in the Shangri-La Signatures portfolio — a collection of rare sanctuaries, each defined by the depth of its location and provenance, brought to life through intuitive, personalised hosting. The hotel is set to welcome its first guests from late 2026, with additional facilities opening progressively ahead of a full property unveiling in early 2027.
BWH® Hotels has announced the opening of Aiden Kansas City Downtown, bringing the contemporary boutique hotel brand to the heart of Kansas City. Housed in the historic Mutual Building located at 405 E. 13th Street, the property transforms the landmark into a modern hospitality destination while preserving the architectural character and stories that connect it to the city’s past.
The WTTC 26th Global Summit, themed "FUTU[RE]SET", takes place 7–9 October 2026 in Valletta, Malta, with 1,000+ delegates and former Canadian PM Justin Trudeau as headline speaker.