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SCP Hotels Debuts First WildFree Property in Colorado Springs

Soul Community Planet (SCP) Hotels, the Holistic Hospitality™ company founded on the values of wellness, kindness, and sustainability, today announced the official debut of SCP WildFree Colorado Springs Hotel, the first property to open under the company's SCP WildFree brand expression. Located in Colorado Springs, the hotel marks a new chapter in SCP's evolution and signals the brand's growing commitment to bringing a purpose-driven approach to the classic American motel experience.

AI Hospitality Alliance Launches to Steer Adoption, Free Breakfast Earns BWH £13.1M

Monday opens with the launch of the AI Hospitality Alliance, a neutral body set up to steer responsible AI adoption across five workstreams. Terence Ronson argues that falling AI costs move the edge from buying technology to managing it well. On the commercial side, BWH's free breakfast campaign earns £13.1 million, and Hyatt, Nobu and IHG all add to the pipeline.

The Distribution Layer in the AI-First Era

Max Starkov argues that the rise of AI platforms as travel discovery tools is reshaping hotel distribution faster than most properties are prepared to handle but that chasing AI visibility without fixing the fundamentals of guest retention is a strategic mistake. The hotels most at risk, he contends, are independents that have neither invested in the tech stack needed to feed AI systems nor built the first-party data infrastructure to keep guests coming back. 

IHG Hotels & Resorts signs Holiday Inn Mathura, tapping demand in a key spiritual tourism market

IHG® Hotels & Resorts, one of the world’s leading hospitality companies, has signed a management agreement with Embrassio Hotels & Resorts Private Limited, the hospitality arm of Vrindara Group, to develop Holiday Inn Mathura. Scheduled to open in early 2030, the signing reinforces IHG's commitment to expanding its presence across high-potential travel markets in India and driving growth in demand-led destinations across the country.