Travellers in the UK are rapidly turning to new sources of information, including Generative Artificial Intelligence (Gen AI) and travel influencers, when it comes to planning their next trip, according to a major new global study from transformative travel provider, Amadeus.
For many, travel is a source of excitement and anticipation, and new global research from Amadeus reveals how travelers are looking to technology, especially AI, to enhance their journey, seeking to eliminate pain points and friction in the process.
At its 25th Global Summit in Rome today, the World Travel & Tourism Council (WTTC) launched its latest report, revealing that Europe remains the beating heart of international tourism, with five of the world's top 10 most powerful Travel & Tourism markets by GDP.
Iconic destinations like Rome and London saw satisfaction soar, while others like Stockholm and Copenhagen slipped behind. Guest expectations kept climbing, even as review volumes dipped—making every review, and every response, more impactful than ever.
Europe's tourism sector is entering a decisive decade, challenged by climate change, geopolitical instability, technological advancements, demographic shifts and evolving traveller expectations. These trends make long-term planning increasingly complex while raising the need for resilience and adaptive strategies. To help destinations navigate this complex landscape, the European Travel Commission (ETC) has published Future Proofing European Tourism Through Scenario Planning and Strategic Foresight, a study that looks at the forces shaping tourism and possible futures to 2035.
CBRE Hotels prepares annual industry outlooks for the Canadian accommodation industry. This release details CBRE's 5-year national outlook, an updated 2025 forecast, and the 2026 outlook for 13 Canadian major markets and the provinces.
The 2026 Playbook for Winning Meeting & Event BookingsBetween March 2023 and June 2025, we analysed over 50,000 direct online bookings across independent hotels, chains, meeting venues and conference centres in Western Europe. The results show just how quickly the world of meetings & events is evolving — and which factors really make the difference.
CBRE's latest Asia Pacific Hotels & Hospitality Performance & Outlook report explores the key trends driving hotel performance in Asia Pacific, as well as the outlook for the sector.
Nezasa, a leader in travel packaging technology for the connected trip, today announced a partnership with TrustYou, the world's largest guest feedback platform. This collaboration seamlessly integrates TrustYou's hotel ratings and reviews directly into Nezasa's TripBuilder platform, helping travel sellers to build client trust, validate hotel choices instantly, and increase booking conversions.
Running a hotel portfolio means being in a constant balancing act. One property might be chasing group business, another is battling seasonal dips, and a third is pushing to lift guest satisfaction scores. Decisions pile up fast, and too often leaders only get clarity when the numbers are already in and the chance to act has passed.
A new research report, based on a global survey of more than 250 hotel IT decision makers, reveals that the hospitality industry's much-talked-about "data problem" is still far from solved. The research was conducted by Starfleet Research, the IT market research arm of Starfleet Media and a leading source of best-practices content for hospitality technology decision makers, and underwritten by IBS Software, a global provider of SaaS solutions for the travel and hospitality industry. iStay, from IBS Software, is a cloud-native hospitality management platform that unifies reservations, revenue, operations, sales and distribution, marketing, and loyalty functions on a single system to support the entire guest journey.
Guest behaviours are changing fast, and marketing strategies need to keep pace. At Bookboost, we wanted to see how hotels are really using their data, running campaigns, and connecting with guests today.
Paris, the global capital of tourism, prestige, and hospitality, finally receives the landmark hotel ranking it truly deserves — built solely on the voices of over 800,000 guests.
New international flight routes are set to supercharge Australia's hotel sector, creating demand for potentially 1.9 million room nights annually according to a new CBRE analysis.
This playbook dives into the biggest challenges in hospitality training and offers a smart, scalable approach to equipping your staff with the knowledge and confidence they need to succeed.
The third edition of Sun, Sand and Ceilings analyses the representation of women in leadership roles across four key industry sectors. We compare the data to our 2013 and 2018 reports, as well as presenting the business case for improving gender equality and a 10-step action plan for organisations to implement change.
From major chains to independent hotels, HiJiffy's latest survey shows that AI is no longer a future trend, it's a present-day reality. But as automation becomes more deeply embedded in hotel operations, a more nuanced question is emerging: where is the line?
Knowing what makes the industry tick and how it should deal with challenges: as the world's leading tourism trade show kicks off, interested parties can look forward to the publication of the ITB Travel & Tourism Report 2025/2026. Totalling 32 pages, it offers far-reaching insights into how the tourism industry views digitalisation and disruption and provides 20 takeaways with specific recommendations for action on the future role of marketing in tourism. The report was based on a three-part survey by the global travel community carried out between summer 2024 and the beginning of 2025, in collaboration with Ostfalia University of Applied Sciences and a number of industry experts.
CHTA's annual Caribbean Tourism Industry Performance & Outlook Report includes key insights on revenue growth, visitor trends, labor challenges, and investment activity across 20 Caribbean destinations. This data-driven report helps members navigate challenges, identify opportunities, and refine strategies for sustained success in 2025 and beyond.
As the Asia-Pacific (APAC) tourism sector experiences a robust recovery, with many regions reaching pre-pandemic levels in early 2023, hoteliers face a unique opportunity to redefine guest satisfaction and improve financial performance.