HVS reports March RevPAR up 3.9% nationally with luxury hotels leading gains, while hotel cap rates average 8.3% in Q4 as transactions remain below peak levels.
The UK led with 25% of total volume while Germany doubled its 2024 performance to €2.5 billion, driven by rate cuts and strong hotel operations.
Hotelschool The Hague research shows only 10% of Dutch hotels use AI structurally, warning the industry risks becoming 'sleeping utilities' for tech giants.
The guide outlines seven AI applications for hotel sales teams, from automated email personalization to reputation monitoring, with a focus on eliminating repetitive tasks.
The region shows strong luxury hotel potential with Almaty leading at 69.5% occupancy and ADR reaching USD 180-400, while emerging markets like Kyrgyzstan and Tajikistan lack international luxury brands.
Bengaluru led with 15-17% ARR growth while Chandigarh posted highest occupancy gains of 7-9 percentage points.
The report analyzed 130 million bookings showing 65% of markets saw peak months shrink as travelers spread demand more evenly year-round.
Survey of hotel owners and operators reveals 91% still use manual reporting despite automation, with data fragmentation across multiple platforms hindering AI adoption.
The guide identifies AI operational use, trust-building, and attendee-led personalization as key drivers reshaping corporate events and hospitality strategy.
Otelier, Agilysys, and Sage launch a 5-7 minute survey to benchmark hotel operational challenges and technology adoption for 2026.
Skift partnered with Abu Dhabi's tourism authority to analyze key industry shifts, from the Middle East's growing influence to AI's impact on travel planning.
CBRE's inaugural index ranks 66 European destinations on market fundamentals and economic factors to guide hotel investment decisions.
HVS index tracks hotel values across 23 markets in 16 countries, with Riyadh leading at +100% growth since 2019, driven by tourism strategies and infrastructure investment.
Cvent's survey of 1,650 global planners reveals 70% expect event volume growth in 2026 (down from 90%), with AI adoption hitting 75% and rising costs driving demand for experiential venues.
A new study by Access Hospitality - an HSMAI Europe organizational member - reveals fragmentation iscosting Europe's hospitality sector thousands of hours, and millions in missedopportunities. The findings paint a stark picture of inefficiency:
Online travel agencies (OTAs) have overtaken search engines as travellers' primary starting point for hotel discovery, according to SiteMinder's Changing Traveller Report 2026, released today. Twenty-six percent of travellers surveyed will now begin their hotel research on an OTA, up from 18% last year, while those who will start with a search engine have fallen to 21% from 36%.Word-of-mouth recommendations from friends and family have doubled from 7% to 14%, familiar hotel brands have grown from 3% to 7%, while AI use as a discovery starting point has reached 4%, up from 1% last year — rising higher among Gen Zs and Millennials.The hotel discovery landscape is more dynamic than it's ever been before. Not only is the starting point of research diversifying, but travellers are moving more seamlessly between channels, often using several simultaneously to build confidence in their choices. This non-linear journey has become the natural rhythm of modern travel planning. Trent Innes, Chief Growth Officer at SiteMinderWhile AI remains an emerging channel for initial hotel discovery, the technology is set to rapidly transform the broader booking journey. Eighty percent of travellers now want AI-powered capabilities, with price monitoring and alerts (44%) leading their wishlist, according to SiteMinder.The report, the world's largest consumer research on accommodation, surveyed 12,000 travellers across 14 countries including Australia, China, France, India, Spain, Thailand, the UK and the US.It also revealed that:
Cloudbeds, the intelligent unified platform powering hotel growth, and Duetto, the industry's leading provider of revenue and profit software, have released their first-ever Hotel Market Pulse report, providing performance and profitability analysis for hoteliers worldwide based on the data managed by both companies.
Hoteliers and hotel revenue managers know how quickly markets can fluctuate and how fast demand for travel can change. As demand changes, successful hotels need to be able to quickly adjust revenue strategies to capture as much business as possible, even when overall travel to the area is lighter. For many revenue managers, implementing hotel dynamic pricing strategies have helped them stay afloat during uncertain times.
A new joint report by Skift and Mews, "Why Hotels and Their Investors Are Leaving Millions on the Table," challenges one of hospitality's oldest assumptions: that success should be measured by rooms sold.
A groundbreaking new report by the World Travel & Tourism Council (WTTC) reveals that smarter border management could supercharge the global economy, adding $401BN in GDP and creating 14MN new jobs across G20, EU, and African Union nations by 2035.