As generative AI platforms capture a growing share of travel research, hotels with inaccurate or inconsistent online records are being excluded from AI-generated recommendations before guests even enter the booking funnel.
Airbnb's Hotels team leaders detail 650M users, 90% direct demand, and hotel nights growing 3x faster than homes, raising real questions about OTA dependency for independent hotels.
Milestone's September 10 webinar covers how AI platforms select and recommend hotels, with tips on content quality, authority, and entity building to boost visibility.
Google's AI Mode now lets US travelers book hotels and compare cash rates against loyalty points in one conversation, removing the friction that previously delayed award redemption decisions.
A Booking.com survey of 1,332 U.S. travelers finds 84% view travel as a quality-of-life investment, with 68% cutting daily expenses to fund trips and 69% using flexible payment options.
A downloadable guide for hotel marketers on building a 2027 digital marketing budget using cost of acquisition, ROAS benchmarks, and direct vs. OTA net revenue comparisons.
U.S. Travel Association named 2026 ESTO Award winners across 10 categories at its 42nd annual conference in Philadelphia, honoring DMOs and state tourism offices for creative destination marketing.
IHG returns as official hotel partner of the 2026 US Open with a new complimentary motorcoach experience and Racquet Bar perks for fans and loyalty members.
The author argues that fully automated AI proposal responses risk commoditizing hotel group sales, pushing buying decisions toward price alone, and urges hotels to keep human touchpoints at the center of the sales process.
InterContinental is extending its global deal with jet lag app Timeshifter, giving all guests at its 242 hotels across 70 countries free access to personalised circadian science-based travel plans.
Hotels receive OTA guest emails for operational use only, but an address given directly by a guest during their stay is unencumbered by platform restrictions and is the only record the hotel truly owns.
Data from the Travel Dreams 2026 report, covering 500 hoteliers and 6,000 travelers, shows shortlists form before the booking page, making AI visibility and early-journey presence the top priority for 2026.
Sonic identity is framed as a portable, shareable brand asset, with research showing distinct hotel music boosts guest favorability and F&B revenue when programmed intentionally across dayparts.
OTA-provided guest emails, phone numbers, and virtual cards all expire within days or weeks, leaving hotels with no reachable guest list — and AI booking agents are set to repeat the same pattern.
The article argues that premium-tier hotel access credentials like key cards should reflect the value hierarchy guests pay for, using materials and design to reinforce exclusivity at every touchpoint.
The author argues hotels should use history, architecture, and storytelling to create emotional memories for child guests, building future brand loyalty grounded in nostalgia research and evolving family travel trends.
The piece questions whether hotel marketers benefit more from broad, cross-disciplinary thinking than from deep specialisation in a single area.
A hotel sales veteran argues that emerging markets build sharper commercial instincts than luxury ones, teaching demand creation, relationship-led selling, and agile pricing under real pressure.
TMG's hotel social media solution has hit 30,000+ hours of video watch time and 500,000+ engagements, reflecting short-form video's growing role in traveler discovery.
Groove Technology Solutions will continue distributing NFL Sunday Ticket to hotel partners via a new multi-year DIRECTV FOR BUSINESS and EverPass Media agreement, effective the 2026 NFL season.