Modern buyers complete 57% of their research before contacting vendors, making traditional sales processes obsolete and requiring content-first strategies.
Revinate webinar explores how hotels can optimize phone booking conversion rates and track voice channel metrics to maximize revenue from high-intent callers.
Details on implementation and results are not available in the provided content.
The guide covers seven strategic pillars from personalization to AI optimization, showing how content builds guest trust and reduces OTA dependence.
The new B2B program offers 10%+ discounts for stays over eight nights across 117 European properties, targeting the 45% business traveler segment.
Uber's hotel booking launch captures valuable traveler behavioral data, giving the platform deeper guest relationships while hotels only receive reservations.
Author argues hospitality vendors must shift from traditional selling to building trusted partnerships through expertise and transparent communication.
The guide provides tactical strategies for independent hotels to reduce OTA costs through better negotiation, promotional program evaluation, and direct booking optimization.
Misaligned marketing and revenue teams cost hotels conversions and profitability through outdated messaging, mistimed campaigns, and missed demand opportunities.
Hotel bookings for the 2026 World Cup are tracking closer to normal levels, forcing properties to shift from static forecasting to real-time demand response strategies.
The partnership launches in seven markets including France, Germany, and UAE, allowing ALL Accor members to earn points on Uber rides and deliveries.
The two-day event at Henry B. Gonzalez Convention Center features keynotes, 28 breakout sessions, and pre/post workshops for hospitality commercial professionals.
Hotels should diagnose which layer of the demand stack their problem exists in before selecting a marketing agency, as most agencies solve downstream problems while hotels often need upstream demand origin solutions.
Adam Mogelonsky discusses strategies for hotels to capture FIFA World Cup demand while building long-term direct booking systems that extend beyond the event.
Fashion designer Mia Liu's Drape Stitch creates custom uniforms for luxury hotels, arguing that staff appearance directly impacts guest perception and service quality.
Wooden key cards with custom anniversary engravings provide hotels a professional tool to enhance guest recognition while supporting brand positioning and sustainability goals.
Survey of 3,500 travelers reveals they spend an average of $500 on non-travel purchases per trip, creating marketing opportunities for brands outside the travel industry.
ALHI becomes official hospitality partner for esports events serving active-duty military, veterans, and their families across all branches.
SiteMinder data shows direct bookings generate 60% higher revenue per reservation than OTA bookings, while BookBetterDirect research found direct rates beat OTAs in 59% of cases.
The author argues hotels have misunderstood their core challenge: controlling guest introductions, not just optimizing marketing channels or technology solutions.