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Sales & MarketingPage 9
Booking's commission is the cheapest thing it takes from you
Opinion Article
August 6

Booking's commission is the cheapest thing it takes from you

Booking Holdings' merchant model now represents 67% of revenue and holds $8.2B in deferred hotelier funds, making payout timing a bigger financial issue than commission rates.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
Remington Hospitality Builds Centralized In-House Social Media Division Across Portfolio
Press Release
August 6

Remington Hospitality Builds Centralized In-House Social Media Division Across Portfolio

Remington Hospitality's centralized in-house social media team has generated $3M+ in attributable revenue and a 37:1 return on ad spend across its hotel portfolio since launch.

Remington Hospitality
Remington
United States
Hotel social moves into the boardroom: Hospitality Social Media Summit brings a two-day commercial programme to London this September
Supplier News
August 6

Hotel social moves into the boardroom: Hospitality Social Media Summit brings a two-day commercial programme to London this September

A two-day executive programme at Chicago Booth London on 3-4 September 2026, focused on building commercial social media strategies, frameworks, and assets for hospitality brands.

Hospitality Digital Hub Limited Kordie
Kordie
Ds C05041
Press Release
August 6

Kempinski Becomes Munich's Ultimate Insider

Kempinski launches E.R.A.s (Experience Real Access) at Hotel Vier Jahreszeiten Munich, offering guests exclusive city access via Local Insiders and a dedicated Resident Curator role.

Kempinski Hotels
Kempinski
Munich, Germany
Travel agencies grew hotel bookings twice as fast as the OTAs
Opinion Article
August 5

Travel agencies grew hotel bookings twice as fast as the OTAs

Onyx CenterSource data shows commissionable agency room nights rose 11.8% year over year in H1, nearly double the 6% growth reported by both Booking Holdings and Expedia over the same period.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
Hard Rock Cafe and Coca-Cola® Launch Hard Rock Rising Global Music Competition for Emerging Artists
Press Release
August 5

Hard Rock Cafe and Coca-Cola® Launch Hard Rock Rising Global Music Competition for Emerging Artists

Hard Rock Cafe and Coca-Cola are co-hosting a global music competition across 34 countries and 64 cafes, with the grand prize including a Coke Studio recording session, $10,000, and a performance at Hard Rock Orlando.

Hard Rock Favicon
Hard Rock
When Every Hotel Uses AI, Brand Becomes Everything
Opinion Article
August 4

When Every Hotel Uses AI, Brand Becomes Everything

Evan Crawford of Pyramid Global Hospitality argues that as AI commoditizes hotel search and proposals, clear brand identity and genuine relationships become the primary competitive differentiators for hotel sales teams.

Cory Falter
By Cory Falter, Partner, Lure Agency
Ad Be seen. Be trusted.
Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.

Hospitality Net
Hospitality Net
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
Radisson Hotel Group launches global long-stay proposition to accelerate growth in fast-growing extended-stay segment
Press Release
August 4

Radisson Hotel Group launches global long-stay proposition to accelerate growth in fast-growing extended-stay segment

Radisson Hotel Group launches Long Stays by Radisson Hotels, a B2B extended-stay proposition with tiered pricing, standardized booking conditions, and aligned commissions targeting relocation firms, TMCs, and corporate buyers.

Radisson Hotel Group Rhg
Radisson Hotel Group
Swiss SupernatureHotel Concept SNUUG Launches Digital Platform Ahead of 2026 Debut with Influence Society
Supplier News
August 4

Swiss SupernatureHotel Concept SNUUG Launches Digital Platform Ahead of 2026 Debut with Influence Society

Influence Society has built a digital platform for SNUUG, a Swiss low-impact hotel concept opening in 2026, featuring sustainably manufactured suites hosted by local landowners in natural settings.

Influence Society
Influence Society
Switzerland
Your Next Guest Is Asking ChatGPT, Not Google; Is Your Hotel in the Answer?
Opinion Article
August 4

Your Next Guest Is Asking ChatGPT, Not Google; Is Your Hotel in the Answer?

A 2026 Amadeus report found 69% of travelers trust AI summaries enough to book without further research, making AI discoverability the top demand strategy cited by hotel GMs.

Norris  Francois Jr.
By Norris Francois Jr.
From Access Credential to Brand Experience
Supplier News
August 4

From Access Credential to Brand Experience

GCSTIMES promotes engraved wooden key cards as a branded touchpoint that communicates sustainability and emotional connection from the first moment of guest check-in.

GCS Times
GCSTIMES
Mandarin Oriental Miami implosion, April 12, 2026
Opinion Article
August 3

Five Hotels Take Half the Answers. One Recommendation Went to a Demolished Building.

A single-day audit of 824 AI hotel recommendations across six US luxury markets found just 23 properties captured half of all slots, and a demolished Miami hotel was still being recommended 108 days after implosion.

Andrew Paul
By Andrew Paul, Managing Director, Americas Great Resorts
United States
The Agentic Booking Question No One Has Answered: Who Gets the Commission?
Opinion Article
August 3

The Agentic Booking Question No One Has Answered: Who Gets the Commission?

As AI assistants like ChatGPT and Google AI Mode begin executing hotel bookings, no settled commission structure exists, leaving hotels to navigate three competing models with vastly different cost implications.

Alejandro  Berdonces Corroto
By Alejandro Berdonces Corroto
HEDNA Brings the Global Distribution Conversation Back to Lisbon, Portugal, September 15–17, 2026
Press Release
July 31

HEDNA Brings the Global Distribution Conversation Back to Lisbon, Portugal, September 15–17, 2026

HEDNA's 2026 Global Distribution Conference returns to Lisbon on Sept 15–17, focusing on AI-driven search disruption, direct booking strategy, content standards, and the evolving role of OTAs and B2B intermediaries.

Hotel Electronic Distribution Network Association Hedna
HEDNA
Lisbon, Portugal
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
Most Sales Teams Harvest Demand. They Can't Generate It.
Opinion Article
July 31

Most Sales Teams Harvest Demand. They Can't Generate It.

As travel growth shifts to data-thin emerging markets, the author argues most hotel sales teams can only harvest existing demand, not create it, and outlines how to build teams that can.

Muhammad Tanveer
By Muhammad Tanveer, Author & Founder, The Sales Leadership Brief
Can Access Credentials Inspire Local Discovery?
Supplier News
July 31

Can Access Credentials Inspire Local Discovery?

GCSTIMES explores how hotel key cards, designed with local food-inspired graphics and FSC-certified materials, can serve as guest touchpoints that encourage neighbourhood exploration.

GCS Times
GCSTIMES
Trust wins group business. The data proves it.
White Paper
July 30

Trust wins group business. The data proves it.

A report based on 900+ event professionals reveals what trust signals influence venue shortlisting decisions and how AI-driven discovery is reshaping the planner evaluation process.

Diana Tamboly
By Diana Tamboly, Manager, Field Marketing, Hospitality Cloud, Cvent Europe Ltd
Cloudbeds Launches OTA Ads to Seamlessly Manage OTA Campaigns within the Platform
Supplier News
July 30

Cloudbeds Launches OTA Ads to Seamlessly Manage OTA Campaigns within the Platform

Cloudbeds' new OTA Ads feature lets hoteliers launch and manage TravelAds Sponsored Listings directly within the Cloudbeds platform, consolidating paid OTA visibility alongside metasearch, retargeting, and reputation tools.

Cloudbeds Favicon
Cloudbeds
We keep winning. Nothing changes.
Opinion Article
July 30

We keep winning. Nothing changes.

A sharp editorial argues that regulatory wins against OTAs and platforms have delivered no meaningful revenue shift for hotels, and that direct guest relationships remain the only distribution asset that compounds.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
Radisson Hotel Group’s Creator Hub wins global awards as nano creator platform reshapes travel marketing
Press Release
July 29

Radisson Hotel Group’s Creator Hub wins global awards as nano creator platform reshapes travel marketing

Radisson's nano-creator platform now spans 400+ hotels in 64 countries, claiming 22x higher conversion than macro-influencers and winning multiple industry awards since launch.

Radisson Hotel Group Rhg
Radisson Hotel Group
Page 9 of 20
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HN Original
World Panel

How much should your property budget for marketing?

Max Starkov
By Max Starkov
Expert Views (13)
Christina Leme
Christina Leme

The percentage is the wrong question. Strategy is the right one. Throwing 6% at marketing without a plan wastes 6%. Spending 2% with clear priorities and discipline beats it every time. Here's what matters more than the number: Where are travelers actually finding you today?

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