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Booking is scaling the machine that wholesales your rooms
Opinion Article
July 15

Booking is scaling the machine that wholesales your rooms

Booking Holdings is unifying Booking.com, Agoda, and Priceline under a single B2B wholesale operation, giving it the ability to resell hotel net-rate inventory across bank apps, airline checkouts, and loyalty portals at scale.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
For Whom the Algorithm Ranks: What Ernest Hemingway Can Teach Us About GEO
Opinion Article
July 14

For Whom the Algorithm Ranks: What Ernest Hemingway Can Teach Us About GEO

A Hemingway-inspired perspective on Generative Engine Optimization and what hospitality brands can learn about visibility in AI-driven search.

By Simone Puorto, Head of Emerging Trends and Strategic Innovation, Hospitality Net
Gen Z and the Future of Luxury Consumption
Opinion Article
July 13

Gen Z and the Future of Luxury Consumption

Gen Z is reshaping luxury by prioritizing experiences, authenticity, and resale over logos, with major implications for hospitality operators and goods brands competing for younger consumers.

Emma Näpänkangas
By Emma Näpänkangas, Hospitality Strategy Writer, EHL
The half of corporate travel that's growing skips the RFP
Opinion Article
July 13

The half of corporate travel that's growing skips the RFP

Independent hotels can capture growing unmanaged corporate travel by loading rates into the GDS, bypassing RFPs entirely and appearing in corporate booking tools where off-channel spend is being corralled.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
Winning Over OTA Guests with Trust and Convenience in the Website and CRM
Opinion Article
July 13

Winning Over OTA Guests with Trust and Convenience in the Website and CRM

Hotels can reduce OTA commissions by making their websites more convenient than third parties and using CRM data to send personalized, trust-building emails rather than generic promotional offers.

Adam MogelonskyLarry Mogelonsky
By Adam Mogelonsky and Larry Mogelonsky
Lodging Interactive Launches Commingle360, an End-to-End Reputation Management Service Combining On-Site Guest Feedback with Public Review Response Management
Supplier News
July 12

Lodging Interactive Launches Commingle360, an End-to-End Reputation Management Service Combining On-Site Guest Feedback with Public Review Response Management

Lodging Interactive's Commingle360 combines on-site QR-based guest feedback and employee recognition via CruVu with human-written public review responses across 140+ platforms.

Lodging Interactive
Lodging Interactive
Alila Kothaifaru Maldives, A Hyatt Resort, Elevates Family Luxury with Spacious Island Retreats
Press Release
July 10

Alila Kothaifaru Maldives, A Hyatt Resort, Elevates Family Luxury with Spacious Island Retreats

Alila Kothaifaru Maldives highlights its Two-Bedroom Beach Pool Villas and the 395 sqm Boduge Residence as purpose-built offerings for families and groups seeking shared luxury experiences.

Alila Kothaifaru Maldives
Alila Kothaifaru Maldives
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
Hotel Image Standards Vary Across Distribution Channels and What Hoteliers Need to Know
Supplier News
July 10

Hotel Image Standards Vary Across Distribution Channels and What Hoteliers Need to Know

Image dimensions, aspect ratios, file formats, and gallery structures differ by platform, creating inconsistent brand presentation and conversion risk for hotels managing content across OTAs and other channels.

Shiji Favicon
Shiji
Shepard Presentations, LLC.
Opinion Article
July 9

The Power of a Negative Review

Research shows 31% of customers distrust businesses with no negative reviews, making how hotels respond to criticism a stronger marketing signal than five-star ratings alone.

Shep Hyken
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Beyond Tokenomics: The Threat of the Invisible Hotel
Opinion Article
July 8

Beyond Tokenomics: The Threat of the Invisible Hotel

The author argues that AI citation share, not just AI query costs, is the next major distribution battleground, with data showing visibility concentrating among a small group of hotel brands across AI platforms.

Patrick Burkhardt
By Patrick Burkhardt, Senior Director, Sales, Curacity
Check-out is where the real marketing begins
Supplier News
July 8

Check-out is where the real marketing begins

A practical guide arguing that post-checkout is the highest-ROI marketing window, outlining a 5-stage framework using CRM automation, personalization, and retention strategy to drive repeat bookings.

Cendyn Favicon
Cendyn™
One Hotel in Your Market Already Owns the AI Answer
Opinion Article
July 8

One Hotel in Your Market Already Owns the AI Answer

AI platforms now resolve hotel recommendations to a single dominant name per market, creating a winner-take-most dynamic that bypasses traditional attribution tools entirely.

Andrew Paul
By Andrew Paul, Managing Director, Americas Great Resorts
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
Pests Like Bed Bugs Rank Ahead of Cleanliness, Staff and Value as Travellers' #1 Hotel Booking Concern, Phocuswright Research Confirms
Supplier News
July 8

Pests Like Bed Bugs Rank Ahead of Cleanliness, Staff and Value as Travellers' #1 Hotel Booking Concern, Phocuswright Research Confirms

Phocuswright survey of 1,082 travellers across the US, UK and France finds bed bug safety outranks cleanliness, value and staff friendliness as the top hotel booking concern, with 79-84% preferring a certified 4-star over an uncertified 5-star.

Valpas Enterprises Oy
Valpas and Phocuswright
United States
There Is No Single AI Ranking for Your Hotel
Opinion Article
July 8

There Is No Single AI Ranking for Your Hotel

ChatGPT's top hotel recommendation changes 45% of the time when the same question is asked twice, with only 60% of named hotels reappearing, challenging how hotels approach AI visibility strategy.

Lynn Patchett
By Lynn Patchett, Founder & Head of Marketing, Kollective
WTTC Invites the World to Choose the 7 Contemporary Wonders of the World
Press Release
July 8

WTTC Invites the World to Choose the 7 Contemporary Wonders of the World

WTTC launches a year-long global campaign to nominate and vote on 7 Contemporary Wonders of the World, with final results revealed on 7 July 2027.

WTTC Favicon
WTTC
Global Icon Deepika Padukone and Hilton Celebrate the Power of The Stay In the Next Chapter of Their Internationally Acclaimed Campaign
Press Release
July 8

Global Icon Deepika Padukone and Hilton Celebrate the Power of The Stay In the Next Chapter of Their Internationally Acclaimed Campaign

Hilton's "It Matters Where You Stay" campaign returns with brand ambassador Deepika Padukone, shot at Conrad Bengaluru, targeting India's growing market as Hilton aims for 400 hotels in the country.

Hilton Favicon
Hilton
India
The Mapmaker's Paradox
Opinion Article
July 7

The Mapmaker's Paradox

A narrative essay argues that AI-driven recommendations are becoming the internet's new organizing principle, shifting value from clicks and search to trusted, curated guidance.

Arlo Laitin
By Arlo Laitin, Chief Business Officer, Curacity
How Hotels Can Use Reviews to Book More Direct Group Business
Opinion Article
July 7

How Hotels Can Use Reviews to Book More Direct Group Business

Opinion piece argues hotels neglect review-gathering for group/MICE business, and outlines a practical SOP for capturing testimonials at peak emotional moments to win direct bookings.

Cory Falter
By Cory Falter, Partner, Lure Agency
GCSTIMES Key Card as A First Touchpoint That Speaks for the Destination
Supplier News
July 7

GCSTIMES Key Card as A First Touchpoint That Speaks for the Destination

Wooden key cards are positioned as a sensory branding tool that communicates destination identity, cultural values, and sustainability credentials at the first guest touchpoint.

GCS Times
GCSTIMES
AI assistant recommending five luxury hotels while the property behind it goes unmentioned
Opinion Article
July 6

Ask ChatGPT About Your Hotel. Now Ask It the Question Your Next Guest Actually Asks.

Hotels that pass the name-search test on AI engines often fail category queries like "best luxury hotel in [destination]," where guest shortlists are built from third-party sources hotels rarely manage.

Andrew Paul
By Andrew Paul, Managing Director, Americas Great Resorts
Page 9 of 20
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HN Original
World Panel

How much should your property budget for marketing?

Max Starkov
By Max Starkov
Expert Views (13)
Christina Leme
Christina Leme

The percentage is the wrong question. Strategy is the right one. Throwing 6% at marketing without a plan wastes 6%. Spending 2% with clear priorities and discipline beats it every time. Here's what matters more than the number: Where are travelers actually finding you today?

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Most Read

  1. Hotels losing pricing control: You set the rate. Booking.com sets the price.
  2. Hotels losing pricing control: You publish the rate. AI quotes Booking.com.
  3. The Psychology of Scarcity: How Luxury Brands Engineer Desire
  4. The Luxury of Trust
  5. What Hotels Need to Do to Get Direct Bookings: A Unique, Detailed Checklist

Most Read Authors

Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
Andrew Paul
Andrew Paul
Managing Director, Americas Great Resorts
Natalie Kimball
Natalie Kimball
Vice President of Strategic Account Management for Horizon Distribution and Iceportal Content, Shiji
Sergio Serra
Sergio Serra
CTO, GuestCentric Systems
Abigail Ward
Abigail Ward
Digital Communication Consultant, EHL
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