HSMAI 2026 Commercial Strategy Conference Coming to San Antonio, Texas
The two-day event at Henry B. Gonzalez Convention Center features keynotes, 28 breakout sessions, and pre/post workshops for hospitality commercial professionals.
Press Releases
Expedia Group Study Reveals Travelers Are High-Value Consumers, Spending $500+ Per Trip On Non-Travel Purchases
Survey of 3,500 travelers reveals they spend an average of $500 on non-travel purchases per trip, creating marketing opportunities for brands outside the travel industry.
The Military Esports League Announces Strategic Partnership with ALHI to Elevate Global Hospitality Standards for Gaming Events
ALHI becomes official hospitality partner for esports events serving active-duty military, veterans, and their families across all branches.
Aethos Challenges the Conventions of Luxury Hospitality in ‘The Rules Are Different Here’ Brand Campaign
Aethos unveils its second brand campaign featuring celebrity models at Aethos Mallorca, with Milan pop-up activations and programming across all properties.
IHG Expands Reward Offering In Germany Through PAYBACK Partnership
German guests can now earn PAYBACK points instead of IHG points when staying at participating hotels, redeemable across retail partners.
Condé Nast Traveller announces seven natural wonders of the world
Condé Nast Traveller selected seven remote natural landscapes across Mongolia, Canada, Madagascar, Indonesia, Brazil, Dominica and USA as the world's greatest natural wonders.
Vrbo announces 2026 top vacation rentals of the year
The fifth annual awards recognize 50+ standout vacation rentals across multiple countries, all earning 'Loved by Guests' status from the top 10% of properties.
Global Hotel Alliance Research Reveals Loyalty Programmes Drive Hotel Choice as Demand for Transformative Travel Rises
Survey of 9,000 travelers shows 87% prefer hotels with global loyalty programs, with generosity valued over novelty and 71% wanting lifestyle benefits beyond core rewards.
TRIBE Launches Global Vinyl Club
Accor's TRIBE Hotels partners with Record Store Day to install vinyl listening stations across properties, with an exclusive 1,000-copy LP release in 2026.
Thailand Reaffirms Its Position as a Safe and Welcoming Destination for Global Travellers
Centara Hotels Resorts promotes Thailand as a stable travel destination amid global uncertainty, highlighting safety standards and cultural experiences.
Bahia Principe Introduces new audience-centric sub-brands and refreshed visual identity
The refresh creates two sub-brands (Escape for adults-only, Explore for families) and adds 20+ resorts to World of Hyatt loyalty program.
Bahia Principe and Hyatt
Staypineapple Launches Brand New Tagline “Where Stays Become Stories”
The boutique hotel brand introduces a guest-driven Instagram campaign offering free stays in exchange for sharing memorable experiences.
North America Leads Global Sports Sponsorship Spend by Hotels in 2025
GlobalData research shows North American hotels spent $303.11 million on sports sponsorships in 2025, with Airbnb leading individual brand spend.
HOSPA Professional Development launches new Revenue Management for Meeting Space programme
HOSPA's new 5-week course teaches hotels to optimize meeting room profitability as MICE sector grows from £9bn to £18bn by 2029.
IHG Hotels Resorts Focuses on Three Leading Commercial Engines to Build a New Business Travel Ecosystem
IHG launches three commercial engines in Greater China to capture business travel recovery, combining network expansion with digital tools and loyalty benefits.
Trust and Rewards Top the List of What Matters Most to Travelers, New Choice Hotels International Research Shows
Survey of 2,142 travelers shows 83% prioritize trust over price, with rewards programs and thoughtful service gestures driving value perceptions more than basic amenities.
Pan Pacific Hotels Group Elevates the Business Events Experience with "Every Meeting Matters" Campaign
The group invested in upgraded event spaces across Asia-Pacific, targeting millennials and Gen Z who now comprise 40% of conference participants.
ADAGIO launches New Red Suitcase Campaign
Adagio unveils its fourth annual European campaign featuring an oversized red suitcase to promote extended aparthotel stays with tiered pricing across France, UK, and Germany.
CHTA Announces Second Annual Direct Booking Summit, Caribbean
The May 2026 summit at Sandals Grande Antigua will focus on AI-driven marketing, conversion optimization, and reducing OTA dependency for Caribbean hotels.
New Ads Show That in a World of Misleading Names, Hotels.com Is Refreshingly Literal
Hotels.com launches "It's All in the Name" campaign with refreshed visual identity including new H logo and brand colors across digital channels.