What Is a Metasearch Engine? The Ultimate Guide for Hotels
And increasingly, they’re doing it on metasearch engines. These platforms have become a crucial battleground for visibility, giving hotels the chance to appear side-by-side with OTAs.
Supplier News
Music Tourism: How Concerts Impact the Hospitality Industry
Remove your hotelier’s hat for a moment and consider this scenario. Your favorite band has just announced a world tour but your city isn’t on the list. If you’re like millions of fans, you won’t just shrug and miss out. You’ll grab tickets, book a room and turn the concert into a travel experience.
How Values and Tech are Reshaping Travel in 2025 and Beyond
Gen Z and Millennials spearhead a significant shift in the travel industry. They demonstrate how values and tech are reshaping travel in 2025 and beyond. Understanding the evolving travel trends of Gen Z, which are driving this change, is therefore crucial for the industry. These digital natives seek identity-forming, authentic experiences. Traditional holidays are not enough. Instead, technology, particularly social media, fuels their travel intent. Central to this evolution are Gen Z’s unique values. A focus on purpose and spontaneity, for instance, consistently drives their decisions. Their inherent digital fluency, combined with these essential factors, is poised to transform global travel in remarkable ways. This upcoming shift will likely shape 2025 and beyond, setting a new course for the years to come.
Sonesta International Hotels Corporation Partners with Thynk to Support its Global Sales Organization
Thynk, the leading Hospitality Commercial Platform powered by Salesforce®, today announced that Sonesta International Hotels Corporation, one of the fastest-growing hotel companies globally, with over 100,000 guest rooms across nine countries, has selected Thynk to modernize and elevate its Global Sales Organization (GSO). By leveraging Thynk’s cutting-edge sales automation solutions, Sonesta will empower Global Sales Professionals to deliver enhanced performance, personalized customer interactions, and more efficient operations.
The Hotels Network Introduces Superpilot: Pioneering Autonomous Website Personalization for Hotels
The Hotels Network (THN), a Lighthouse company and direct channel growth platform for hotels, is introducing Superpilot, the first AI-powered recommendation system set to revolutionize hotel website personalization and direct bookings.
The Invisible Guest: How Dark Social Impacts Hotel Marketing
If you’re tracking your hotel’s marketing performance the traditional way — through UTMs, analytics, and CRM data — you’re only seeing part of the picture. There’s a whole world of referral traffic happening behind the scenes, and it’s called dark social.
Faster, Safer, Smarter: Why Hoteliers Choose GuestRevu AI Over ChatGPT
Responding to guest feedback quickly and professionally isn’t just a nice-to-have; it’s essential for maintaining your reputation and building guest loyalty, not only with the guest who took the time to give you feedback, but (in the case of online reviews) for any other potential guests who are reading reviews and noting how you respond to get a measure of the experience you give your guests.
Plusgrade and ALL Accor, Accor's loyalty program, partner to expand loyalty rewards exchange for ALL Accor Members
Plusgrade, a global leader in ancillary revenue solutions for the travel industry, and ALL Accor, Accor's booking platform and loyalty program, are proud to announce a strategic partnership to introduce an enhanced loyalty exchange solution for members of ALL Accor. This partnership enables members to seamlessly convert points from other participating loyalty programs into Reward points, reinforcing ALL Accor's commitment towards its members and more recognition in loyalty.
Lodging Interactive Powers Hotel Revenues with Group Sales Amplified Service
Lodging Interactive, a leading digital marketing agency proudly serving the hospitality industry since 2001, is excited to announce the launch of Group Sales Amplified (GSA). This innovative, fully managed service leverages the expansive reach of social media to generate qualified group sales leads, providing hotels with a dynamic solution that drives direct bookings and unlocks significant revenue opportunities.
BCD Travel’s latest travel buyer report highlights the importance of leveraging travel data to meet program priorities
BCD Travel surveyed 197 travel buyers from around the world in top industries including manufacturing, life sciences and financial services. The majority of travel buyers surveyed work for large companies with over 10,000 employees; 48% have global responsibilities, and 41% report to procurement. The results clearly reflect the importance of using data as a tool to develop their travel programs, including boosting supplier negotiations, improving policy compliance and optimizing travel spend.
The Hotels Network’s AI Receptionist KITT Now Available on Oracle Cloud Marketplace
The Hotels Network (THN), a leading provider of direct growth solutions for hotels and an Oracle partner, today announced KITT, THN’s AI Receptionist, is available on Oracle Cloud Marketplace, can be deployed on Oracle Cloud Infrastructure (OCI), and integrates with OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.
167 – Suite Spot: Spotlight Series – Conrad Orlando
The Suite Spot travels to the heart of Orlando, Florida, to visit the luxurious and one-of-a-kind property, Conrad Orlando!
Champion Hotels Unlocks Group Business Growth with STS Rollout Across 21 Properties
SalesAndCatering.com, a leader in sales and catering software solutions for the hospitality industry, is excited to announce its partnership with Champion Hotels. Champion Hotels, the largest privately-owned hotel operator in the United States, has selected STS Cloud as its group sales and event management platform, and already successfully onboarded 21 of its properties.
RoomRaccoon Introduces RaccoonRev Plus: AI-Powered Pricing To Make Independent Hotels More Profitable
RoomRaccoon, the leading hotel management system for independent hoteliers, is gearing up to launch RaccoonRev Plus, an advanced, AI-powered revenue management tool that will deliver RMS-level pricing intelligence natively within the RoomRaccoon platform.
Lost Guests Are Hurting Revenue: Fix Your Navigation Challenge Before Summer Break
Guests arrive, download your app, and are ready to explore.
Lodging Interactive Introduces AI-Signals for Commingle Guest Review Responses
Lodging Interactive, the award-winning digital marketing agency serving the hospitality industry for over two decades, today announced the launch of Commingle AI Signals. This powerful new service increases a hotel’s visibility in GenAI-powered search engines and Large Language Models (LLMs) through strategically written guest review responses that act as “AI signals” for intent-based AI search queries.
How Independent Hotels Can Stay Competitive in Europe
Chain hotels continue to dominate across the continent, backed by powerful brands, deep pockets and expansive tech stacks.
Brad Steward: Inspiring advocacy through intentional design and experience
What does it take to create a hospitality experience so unique that guests become your greatest advocates? In this episode of The Turndown, Brad Steward shares the philosophy behind Caravan Outpost, a place where intentional design and experiential travel collide.
HiJiffy launches a new type of hotel chatbot with unlimited knowledge and instant updates
HiJiffy has launched Aplysia 3, a new type of chatbot powered by Retrieval-Augmented Generation (RAG) technology, enabling hotels to deliver accurate, context-aware responses across unlimited topics - without relying on rigid FAQs.
The Evolution of Revenue, Distribution, and Commercial Management
The evolution of revenue, distribution, and commercial management fundamentally shapes how the hospitality industry operates. Hotels are increasingly recognizing that their sales, marketing, and revenue strategies can no longer operate in isolation. Guest expectations are also shifting. Traditional silos are breaking down. This leads to integrated, data-driven approaches. A guest-centric focus is emerging. Commercial management is at the forefront, taking a holistic view. This includes revenue generation. It optimizes distribution. It also covers strategic sales and marketing. Shiji Insights spoke with Annemarie Gubanski, CEO of Taktikon. We discussed these critical shifts. Her insights reveal a combination of human intuition and tech intelligence.