Supplier News

5 data signals that tell revenue managers when to raise hotel rates

In today's rapidly shifting market, pricing decisions backed by solid data aren't just helpful—they're essential for maximizing revenue. Make no mistake - raising and lowering rate is only one tool within the revenue management tool-box, but it is often the most crucial and effective tool that we have, so when making rate changes to our Best Available Rate, or Flexible rate, it’s very important that there is a logical reason for why we are making a change. This guide reveals five proven data signals that clearly indicate when to confidently raise your rates. These aren't theoretical concepts, they're practical indicators used by top-performing hotels to capture maximum value without sacrificing occupancy.

HotelRunner to Unveil Three Exclusive Pilot Programs at Arabian Travel Market

HotelRunner, the leading travel and hospitality technology platform, announces its participation in the Arabian Travel Market (ATM), from April 28 to May 1, 2025, at the Dubai World Trade Centre. As the region’s travel and tourism industry rapidly evolves, HotelRunner will showcase its latest innovations and unveil three exclusive pilot programs in finance, B2B, and data, offering a select number of partners early access.

Why Hotel Revenue Managers Choose Rate Insight over the Competition: a Case Study

Since it’s such a fundamental part of what hoteliers do, it’s no surprise that there are many different rate shop providers, all with unique features. That said there is a wide spectrum of sophistication amongst rate shop providers - one rate shop may have certain bells and whistles that another competitor lacks, so it’s important to do your due diligence and make sure that whatever rate shop provider you choose has the essential tools you need for your commercial team to be their most effective.

Lighthouse Acquires The Hotels Network to Add Hospitality Marketing Capabilities to Its Commercial Platform

Lighthouse, the leading commercial platform for the travel and hospitality industry, today announced the acquisition of The Hotels Network, the leader in marketing personalization technology that drives direct channel growth for hotels. The acquisition will combine Lighthouse's commercial intelligence platform with AI-driven marketing technology from The Hotels Network.

Celebrating a Year of Conversations and Innovation in Hotels

Staying informed and ahead of trends is vital for hospitality professionals. In the past year, the Shiji Insights Podcast has hosted engaging discussions that explore the relationship between innovative technology and outstanding guest experiences. From guest feedback to AI-driven personalisation, operational excellence, and sustainable innovations, these topics repeatedly emerge as core elements shaping the future of hospitality.

Songkran Grows in International Appeal, Fuelling Surge in Hotel Bookings: SiteMinder

Thailand’s Songkran festival has cemented itself as a drawcard for international travellers, with overseas guests now accounting for 86% of scheduled hotel check-ins between 10-17 April. The figure represents a 15 percentage point increase from actual check-ins during the same period last year, reports SiteMinder, the world’s leading hotel distribution and revenue platform.

Driving Results: How Reputation Management Transformed Customer Experience and Revenue

‍In 2014, Hotelatelier created a Customer Centricity department to place the guest at the center of strategic actions and decisions. They cultivated a reputation-focused culture, setting service standards and KPIs that delivered impressive results: a 95% response rate and an increase in overall ratings from 84% to 88% between 2014 and 2018, driving significant revenue growth.