Understanding trade show impacts on hotels and hospitality
Occasions like large-scale conventions and trade shows aren't just about hotels; they drive powerful demand surges that ripple across restaurants and many other services.
Supplier News
How to elevate hotel loyalty—for your guests and your bottom line
Too many hotel loyalty programs fall flat—and the data proves it. Only half of hotel chains even offer a loyalty or rewards program, and those that do generate less than a third of total revenue from them.
The Future of RMS Starts Now: Duetto Introduces the Revenue & Profit Operating System
Duetto, the leading provider of revenue management software for the hospitality industry, today announced the launch of The Revenue & Profit Operating System (RP-OS): the first platform designed to bring together all revenue and profit tools in one place.
Zucchetti North America Launches Lybra Assistant RMS to the North American Market at HITEC Indianapolis
Zucchetti North America is proud to launch a next-generation revenue management system (RMS) to the North American market at HITEC Indianapolis: Lybra Assistant combines real-time demand data, advanced machine learning and a user-friendly interface to deliver actionable insights, automated rate recommendations and complete control over hotels’ revenue strategy.
Amadeus Announces Demand360® and MeetingBroker® to Be Enhanced with Artificial Intelligence
Amadeus Advisor chat to be integrated in Demand360® – enabling customers to ask complex questions and instantly produce customized analysis and sophisticated insights. Email to RFP, a new AI enhancement within MeetingBroker® will enable hotels to automatically generate contextual, property-specific responses to inbound request for proposal (RFP) emails. Amadeus has partnered with Microsoft and is leveraging OpenAI’s models on Azure to develop a suite of AI integrations that enhance its Hospitality portfolio. The two latest AI tools will provide hoteliers of any background easy access to industry-leading insights and dramatically improve the efficiency of group bookings. Amadeus Advisor chat is coming to Demand360: Making sophisticated insights instantly available To help hoteliers stay agile and respond quickly to the fast-changing travel industry, Amadeus is integrating Advisor Chat, its Gen AI chatbot, into its industry-leading Demand360 data product. Powered by Azure OpenAI, Advisor chat offers immediate and intuitive access to crucial insights for teams across various functions, including sales, operations, marketing, and distribution. Demand360 currently captures the most comprehensive view of the hospitality market to inform hotel strategies. Based on insights from 44,000 hotels and 35 million short-term rental properties, Demand360 provides a 12-month, forward-looking view of a hotel’s occupancy and its market ranking as well as two years of retrospective data. Amadeus Advisor chat was rolled out to Amadeus Agency360® in 2024. In the year since, customers have enjoyed instantaneous insights. In some cases, Amadeus Advisor has saved analysts approximately a day each week as the bulk of requests can now be handled directly by the wider team. Amadeus plans to make Advisor available within Microsoft Teams, making it easier than ever to understand performance and make informed decisions. Transforming group sales with AI: Email to RFP Amadeus is introducing new AI functionality, Email to RFP, within MeetingBroker to help hotels streamline the handling of inbound group booking requests, a valuable, growing segment of the market. With Email to RFP, customers will be able to email inbound RFPs directly to MeetingBroker, where AI is then used to evaluate it and create an instant RFP response. To provide accurate, up-to-date information that is specific to each location, Email to RFP will be trained to retrieve additional, relevant information from reliable sources. Email to RFP is powered by Azure OpenAI. Omni Atlanta Hotel, the first pilot customer, has seen significant returns with faster responses and near autonomous RFP handling. This builds on the current functionalities of Amadeus MeetingBroker, a centralized hub for managing all group inquiries, no matter how or where they originate. By consolidating leads into a single workflow, MeetingBroker helps hotel sales teams respond faster, reduce missed opportunities, and convert more business. Building the big picture: Amadeus plans to introduce AI tools across further solutions Amadeus plans to introduce individual AI agents for each of its products, helping travel companies to gain more value by answering queries more easily and more quickly. Amadeus is also working to develop AI agents that will draw on multiple sources when responding to queries, unlocking new levels of insight from across Amadeus’ portfolio. “As an industry, we’re at an important juncture where the next year of AI development and implementation will shape decades of travel and hospitality. It’s becoming increasingly clear that AI is here to make sense of complexity and support productivity in order to enhance efficiency, return on investment and ultimately increase conversions,” says Francisco Pérez-Lozao Rüter, President of Hospitality, Amadeus.
Welcome to the New roommaster: Hospitality, Simplified. One Name, One Platform.
roommaster, a trusted name in hospitality software, today unveiled a unified brand identity and product vision, bringing its company, platform, and mission together under one familiar name.
Debuting at HITEC 2025, Agilysys Book With S.P.E.N.D. Lets Guests Reserve Package Entitlements With Zero Staff Involvement
Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of hospitality software and services, yesterday announced the launch of Agilysys Book with S.P.E.N.D. (Stay Package Entitlement New Dynamic), a technology breakthrough that increases ancillary revenue and guest personalization by simplifying how hotels sell and fulfill packages. HITEC attendees can see the solution in Booth #1611 in the Indiana Convention Center during the June 17 – 19 exhibition days.
New NPS Strategy Playbook Helps Hotel Leaders Turn Guest Loyalty into Measurable Growth
In an industry where guest experience is the ultimate currency, a new resource is making it easier than ever for hospitality professionals to convert customer sentiment into smarter decisions and stronger revenue.
What Is a Metasearch Engine? The Ultimate Guide for Hotels
And increasingly, they’re doing it on metasearch engines. These platforms have become a crucial battleground for visibility, giving hotels the chance to appear side-by-side with OTAs.
Music Tourism: How Concerts Impact the Hospitality Industry
Remove your hotelier’s hat for a moment and consider this scenario. Your favorite band has just announced a world tour but your city isn’t on the list. If you’re like millions of fans, you won’t just shrug and miss out. You’ll grab tickets, book a room and turn the concert into a travel experience.
How Values and Tech are Reshaping Travel in 2025 and Beyond
Gen Z and Millennials spearhead a significant shift in the travel industry. They demonstrate how values and tech are reshaping travel in 2025 and beyond. Understanding the evolving travel trends of Gen Z, which are driving this change, is therefore crucial for the industry. These digital natives seek identity-forming, authentic experiences. Traditional holidays are not enough. Instead, technology, particularly social media, fuels their travel intent. Central to this evolution are Gen Z’s unique values. A focus on purpose and spontaneity, for instance, consistently drives their decisions. Their inherent digital fluency, combined with these essential factors, is poised to transform global travel in remarkable ways. This upcoming shift will likely shape 2025 and beyond, setting a new course for the years to come.
Sonesta International Hotels Corporation Partners with Thynk to Support its Global Sales Organization
Thynk, the leading Hospitality Commercial Platform powered by Salesforce®, today announced that Sonesta International Hotels Corporation, one of the fastest-growing hotel companies globally, with over 100,000 guest rooms across nine countries, has selected Thynk to modernize and elevate its Global Sales Organization (GSO). By leveraging Thynk’s cutting-edge sales automation solutions, Sonesta will empower Global Sales Professionals to deliver enhanced performance, personalized customer interactions, and more efficient operations.
The Hotels Network Introduces Superpilot: Pioneering Autonomous Website Personalization for Hotels
The Hotels Network (THN), a Lighthouse company and direct channel growth platform for hotels, is introducing Superpilot, the first AI-powered recommendation system set to revolutionize hotel website personalization and direct bookings.
The Invisible Guest: How Dark Social Impacts Hotel Marketing
If you’re tracking your hotel’s marketing performance the traditional way — through UTMs, analytics, and CRM data — you’re only seeing part of the picture. There’s a whole world of referral traffic happening behind the scenes, and it’s called dark social.
Faster, Safer, Smarter: Why Hoteliers Choose GuestRevu AI Over ChatGPT
Responding to guest feedback quickly and professionally isn’t just a nice-to-have; it’s essential for maintaining your reputation and building guest loyalty, not only with the guest who took the time to give you feedback, but (in the case of online reviews) for any other potential guests who are reading reviews and noting how you respond to get a measure of the experience you give your guests.
Plusgrade and ALL Accor, Accor's loyalty program, partner to expand loyalty rewards exchange for ALL Accor Members
Plusgrade, a global leader in ancillary revenue solutions for the travel industry, and ALL Accor, Accor's booking platform and loyalty program, are proud to announce a strategic partnership to introduce an enhanced loyalty exchange solution for members of ALL Accor. This partnership enables members to seamlessly convert points from other participating loyalty programs into Reward points, reinforcing ALL Accor's commitment towards its members and more recognition in loyalty.
Lodging Interactive Powers Hotel Revenues with Group Sales Amplified Service
Lodging Interactive, a leading digital marketing agency proudly serving the hospitality industry since 2001, is excited to announce the launch of Group Sales Amplified (GSA). This innovative, fully managed service leverages the expansive reach of social media to generate qualified group sales leads, providing hotels with a dynamic solution that drives direct bookings and unlocks significant revenue opportunities.
BCD Travel’s latest travel buyer report highlights the importance of leveraging travel data to meet program priorities
BCD Travel surveyed 197 travel buyers from around the world in top industries including manufacturing, life sciences and financial services. The majority of travel buyers surveyed work for large companies with over 10,000 employees; 48% have global responsibilities, and 41% report to procurement. The results clearly reflect the importance of using data as a tool to develop their travel programs, including boosting supplier negotiations, improving policy compliance and optimizing travel spend.
The Hotels Network’s AI Receptionist KITT Now Available on Oracle Cloud Marketplace
The Hotels Network (THN), a leading provider of direct growth solutions for hotels and an Oracle partner, today announced KITT, THN’s AI Receptionist, is available on Oracle Cloud Marketplace, can be deployed on Oracle Cloud Infrastructure (OCI), and integrates with OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.
167 – Suite Spot: Spotlight Series – Conrad Orlando
The Suite Spot travels to the heart of Orlando, Florida, to visit the luxurious and one-of-a-kind property, Conrad Orlando!