Crafting a Hotel Marketing Budget: Goldilocks and the 3 Bears
At the HSMAI Commercial Strategy Conference on June 17, Stephanie Smith of Cogwheel tried to change mindsets about how backwards most hotel marketing budgets are created.
Supplier News
MMGY Global Expands With Acquisition of Think Strawberries, a Leading Travel Representation Company in India and the GCC
MMGY Global, the world’s leading integrated marketing and communications firm specializing in travel, tourism and hospitality, announced today the acquisition of Think Strawberries (TS), a premier travel representation and marketing brand. Headquartered in India with a robust presence across the Gulf Cooperation Council (GCC) region, TS will now operate as MMGY Think Strawberries, marking MMGY Global’s official entry into South Asia and the Middle East – two of the fastest-growing outbound travel markets worldwide.
Reserv by Tambourine Now Available on Oracle Cloud Marketplace
Tambourine, a leading provider of hospitality marketing technology and an Oracle partner, today announced Reserv by Tambourine is available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI) and integrates with OPERA Cloud Property Management System (PMS) via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.
Watch how easy laser engraving can be!
Ready to unlock your creativity with laser engraving? Check out this quick demo of the GCSTIMES K9 Desktop Laser Engraver in action! No more complicated setups or steep learning curves. Designed for busy hospitality teams, we show you just how easy it is to start engraving, from importing your design on our free app to bringing it to life on wooden key cards, gifts, and more.
City-Themed Wooden Gift Sets - Glintspot Gift Boxes
For high-value guests, exclusivity is expected; emotional resonance is what delights. We introduce Glintspot city-themed wooden gift boxes offering an immersive narrative that resonates with discerning VIPs.
MyResorts Optimizes Online Distribution and Boosts Efficiency with RateTiger Channel Manager
MyResorts, a boutique hospitality group in South Africa, has implemented RateTiger Channel Manager to simplify its OTA management and enhance rate and inventory distribution across multiple sales channels. The hotel selected RateTiger to centralize control over its online sales and reduce the time spent on manual updates while ensuring rate parity and real-time availability across all connected platforms.
Triptease introduces new ways for hotels to win more valuable guests
Triptease, leaders in hotel marketing technology and pioneers of the Direct Booking Movement, today announced major updates to its Data Marketing Platform (DMP) and website personalization products as part of the company’s ongoing drive to level the playing field between hotels and Online Travel Agents (OTAs). These foundational enhancements will enable hotels to win more valuable guests through integrated multi-channel marketing campaigns, powered by a unique hotel-specific dataset and AI-driven intelligent targeting.
The Commercial Strategy Disconnect: Is Your Digital Strategy Driving Hotel Profit or Just Activity?
In today's competitive landscape, the goal isn't just to be busy, it's to be profitable. As a commercial leader, you're focused on the big picture: optimizing revenue, driving direct bookings to reduce acquisition costs, and building a brand that commands market share.
Duetto Announces CEO Transition as Company Enters Next Phase of Growth
Duetto (“Duetto” or the “Company”), a leading provider of revenue management software for the hospitality industry, today announced a strategic leadership transition as the Company enters a new phase of growth and innovation.
In Times of Uncertainty, Hotels Have a Reason to Lean In
The following is an excerpt taken from the latest edition of SiteMinder’s “Revenue Management: A Deeper Conversation” series:
Understanding trade show impacts on hotels and hospitality
Occasions like large-scale conventions and trade shows aren't just about hotels; they drive powerful demand surges that ripple across restaurants and many other services.
How to elevate hotel loyalty—for your guests and your bottom line
Too many hotel loyalty programs fall flat—and the data proves it. Only half of hotel chains even offer a loyalty or rewards program, and those that do generate less than a third of total revenue from them.
The Future of RMS Starts Now: Duetto Introduces the Revenue & Profit Operating System
Duetto, the leading provider of revenue management software for the hospitality industry, today announced the launch of The Revenue & Profit Operating System (RP-OS): the first platform designed to bring together all revenue and profit tools in one place.
Zucchetti North America Launches Lybra Assistant RMS to the North American Market at HITEC Indianapolis
Zucchetti North America is proud to launch a next-generation revenue management system (RMS) to the North American market at HITEC Indianapolis: Lybra Assistant combines real-time demand data, advanced machine learning and a user-friendly interface to deliver actionable insights, automated rate recommendations and complete control over hotels’ revenue strategy.
Amadeus Announces Demand360® and MeetingBroker® to Be Enhanced with Artificial Intelligence
Amadeus Advisor chat to be integrated in Demand360® – enabling customers to ask complex questions and instantly produce customized analysis and sophisticated insights. Email to RFP, a new AI enhancement within MeetingBroker® will enable hotels to automatically generate contextual, property-specific responses to inbound request for proposal (RFP) emails. Amadeus has partnered with Microsoft and is leveraging OpenAI’s models on Azure to develop a suite of AI integrations that enhance its Hospitality portfolio. The two latest AI tools will provide hoteliers of any background easy access to industry-leading insights and dramatically improve the efficiency of group bookings. Amadeus Advisor chat is coming to Demand360: Making sophisticated insights instantly available To help hoteliers stay agile and respond quickly to the fast-changing travel industry, Amadeus is integrating Advisor Chat, its Gen AI chatbot, into its industry-leading Demand360 data product. Powered by Azure OpenAI, Advisor chat offers immediate and intuitive access to crucial insights for teams across various functions, including sales, operations, marketing, and distribution. Demand360 currently captures the most comprehensive view of the hospitality market to inform hotel strategies. Based on insights from 44,000 hotels and 35 million short-term rental properties, Demand360 provides a 12-month, forward-looking view of a hotel’s occupancy and its market ranking as well as two years of retrospective data. Amadeus Advisor chat was rolled out to Amadeus Agency360® in 2024. In the year since, customers have enjoyed instantaneous insights. In some cases, Amadeus Advisor has saved analysts approximately a day each week as the bulk of requests can now be handled directly by the wider team. Amadeus plans to make Advisor available within Microsoft Teams, making it easier than ever to understand performance and make informed decisions. Transforming group sales with AI: Email to RFP Amadeus is introducing new AI functionality, Email to RFP, within MeetingBroker to help hotels streamline the handling of inbound group booking requests, a valuable, growing segment of the market. With Email to RFP, customers will be able to email inbound RFPs directly to MeetingBroker, where AI is then used to evaluate it and create an instant RFP response. To provide accurate, up-to-date information that is specific to each location, Email to RFP will be trained to retrieve additional, relevant information from reliable sources. Email to RFP is powered by Azure OpenAI. Omni Atlanta Hotel, the first pilot customer, has seen significant returns with faster responses and near autonomous RFP handling. This builds on the current functionalities of Amadeus MeetingBroker, a centralized hub for managing all group inquiries, no matter how or where they originate. By consolidating leads into a single workflow, MeetingBroker helps hotel sales teams respond faster, reduce missed opportunities, and convert more business. Building the big picture: Amadeus plans to introduce AI tools across further solutions Amadeus plans to introduce individual AI agents for each of its products, helping travel companies to gain more value by answering queries more easily and more quickly. Amadeus is also working to develop AI agents that will draw on multiple sources when responding to queries, unlocking new levels of insight from across Amadeus’ portfolio. “As an industry, we’re at an important juncture where the next year of AI development and implementation will shape decades of travel and hospitality. It’s becoming increasingly clear that AI is here to make sense of complexity and support productivity in order to enhance efficiency, return on investment and ultimately increase conversions,” says Francisco Pérez-Lozao Rüter, President of Hospitality, Amadeus.
Welcome to the New roommaster: Hospitality, Simplified. One Name, One Platform.
roommaster, a trusted name in hospitality software, today unveiled a unified brand identity and product vision, bringing its company, platform, and mission together under one familiar name.
Debuting at HITEC 2025, Agilysys Book With S.P.E.N.D. Lets Guests Reserve Package Entitlements With Zero Staff Involvement
Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of hospitality software and services, yesterday announced the launch of Agilysys Book with S.P.E.N.D. (Stay Package Entitlement New Dynamic), a technology breakthrough that increases ancillary revenue and guest personalization by simplifying how hotels sell and fulfill packages. HITEC attendees can see the solution in Booth #1611 in the Indiana Convention Center during the June 17 – 19 exhibition days.
New NPS Strategy Playbook Helps Hotel Leaders Turn Guest Loyalty into Measurable Growth
In an industry where guest experience is the ultimate currency, a new resource is making it easier than ever for hospitality professionals to convert customer sentiment into smarter decisions and stronger revenue.
What Is a Metasearch Engine? The Ultimate Guide for Hotels
And increasingly, they’re doing it on metasearch engines. These platforms have become a crucial battleground for visibility, giving hotels the chance to appear side-by-side with OTAs.
Music Tourism: How Concerts Impact the Hospitality Industry
Remove your hotelier’s hat for a moment and consider this scenario. Your favorite band has just announced a world tour but your city isn’t on the list. If you’re like millions of fans, you won’t just shrug and miss out. You’ll grab tickets, book a room and turn the concert into a travel experience.