The ultimate OTA directory for independent hotels
Being an independent hotelier is no easy feat. Fierce competition, tight budgets, and limited resources all add to the challenge of securing bookings.
Being an independent hotelier is no easy feat. Fierce competition, tight budgets, and limited resources all add to the challenge of securing bookings.
Guests book through OTAs, direct websites, GDS platforms and even social media, depending on their needs. As such, a narrow focus risks missing potential customers who favor alternative channels.
In the hospitality industry, online reviews can make or break a business. A glowing review can attract new guests, while a negative one can deter potential customers. But one factor that’s often overlooked is the power of a thoughtful response. Engaging with reviews—whether positive or negative—shows your guests that their feedback matters and helps build trust with future patrons. In this blog, we’ll explore actionable tips for responding to online reviews and turning every interaction into an opportunity for positive guest engagement.
As we wrap up 2024, Cendyn celebrates a year marked by significant milestones and collaborations in the hospitality industry. From a refreshed brand identity to prestigious award wins, Cendyn has dedicated efforts to help hoteliers worldwide connect with guests, drive bookings, and explore new revenue streams. This year, as the industry embraced technology to meet evolving traveler expectations, Cendyn led the way.
On-the-books refers to the confirmed room revenue already secured for future dates. You may also know it as business on books or BOB.
In this week’s episode of the Hotel Moment podcast, we’re doing a little “year in review.” We catch up with three guests who’ve appeared on the show before for a glimpse into how they’ve impacted hospitality in 2024.
The European Commission’s Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?
IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has announced that it has partnered with Al Habtoor Palace in Dubai to deploy IDeaS’ G3 Revenue Management System (RMS).
Not knowing your niche, too-aggressive marketing, and failing to re-market effectively to OTA traffic…these are all key challenges facing hoteliers at the moment. But there are some profound opportunities, too. Find out more about the insights that came out of the Cendyn World Tour 2024 – London event.
Booking.com is a leading review generation source in the majority of the world’s markets. Now, it is introducing significant updates to its review scoring system, and this change marks a watershed moment—particularly for hotels that haven’t been leveraging ReviewPro’s GRI.
Lodging Interactive, a leading digital marketing and social media engagement solutions provider for the hospitality industry, has introduced a new Lost and Found service module within its Commingle Social Media Amplified service. The innovative feature empowers guests to report lost or misplaced items by streamlining a process that has long frustrated travelers and hotel staff.
ComOps, a leader in providing strategy and support for the hospitality and casino industries is excited to share the Hospitality Sales & Marketing Association International (HSMAI) has selected Sue Murphy as one of its “Top 25 Extraordinary Minds" for 2024. This is the 22nd year HSMAI has compiled the list, which annually recognizes exemplary achievement and leadership in hospitality sales, marketing, revenue optimization, and distribution. Murphy will join an exclusive list when she is honored by HSMAI at a reception in New York City on February 18, 2025.
Tambourine, a global leader in digital marketing technology, has officially opened its new Latin America (LATAM) headquarters in Bogotá, Colombia.
In the competitive hospitality industry, guest loyalty programs have emerged as a powerful strategy for driving revenue and building lasting relationships with customers. Hotels that prioritize loyalty programs not only retain guests but also benefit from increased bookings, higher spending per guest, and long-term advocacy. This blog explores how well-designed guest loyalty programs can significantly improve hotel revenue, along with actionable tips for implementing or enhancing one at your property.
In this week’s episode of the Hotel Moment podcast, Marc Winchell, Corporate CRM at Pacific Hospitality Group, joins Karen Stephens, Revinate CMO, with a compelling call to action for hoteliers to focus on generating direct business if they want to build a loyalty program that lasts. Marc disavows points-based loyalty programs, and he details how hoteliers should instead use personalization as a tool to deepen guest relationships and provide tailored communication that OTAs can’t compete with.
As the holiday season approaches, hoteliers are preparing for a surge of travelers seeking warmer climates this year. Amadeus’ forward-looking business intelligence data today reveals the destinations that are currently recording the top hotel occupancy rates for the weeks of Christmas and New Year’s (December 22 – January 4), showing year-on-year growth in some major markets worldwide.
In the world of hospitality, landing high-value corporate bookings can feel like a race where big hotel chains have a big head start. But what if you could level the playing field and tap directly into the corporate travel market, filling rooms year-round and boosting your revenue? For hotels looking to break into this lucrative space, a Global Distribution System (GDS) might just be the game-changer you need.
Black Friday has become a game-changer in the hospitality industry, a moment that redefines booking trends and drives unprecedented opportunities for hoteliers. As one of the most anticipated shopping events of the year, its impact on the travel sector continues to grow, reshaping how hotels approach their direct channel strategies. Following the close of the 2024 Black Friday season, The Hotels Network (THN) has conducted an in-depth analysis to uncover how this pivotal period influenced direct bookings, celebrating standout successes and uncovering key lessons for the future.
Why? Because they solve a fundamental market challenge: connecting properties with global travelers at scale.
To compound this, in today’s fiercely competitive market, traditional forecasting methods that once offered reliable insights are no longer sufficient to maintain your competitive edge.