Supplier News

The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed.

Hoteliers Will Be Left Behind If They Don’t Embrace Change Reveal 2025 Hospitality Trends

Duetto, the world’s leading revenue management software provider for the hospitality industry, has unveiled its 2025 hospitality trends report, revealing that increased costs, AI, personalization, evolving revenue metrics, and data, are the biggest challenges the industry will face this year, according to a global survey of hoteliers.

Tambourine Celebrates 2024 Travel Weekly Magellan Awards

Tambourine, the Fort Lauderdale-headquartered marketing technology company, is announcing its recognition in the 2024 Travel Weekly Magellan Awards. This year, Tambourine earned 11 awards, celebrating innovative campaigns and website designs created in partnership with its hotel, resort, and tourism destination clients worldwide.

WIWT: Revolutionizing Hotel Social Selling

Wish I Was There (WIWT) is disrupting the hotel industry by taking social selling to a whole new level. Forget the complexities of managing social media and influencer collaborations. WIWT offers a streamlined solution that bridges the gap between hotel marketing and distribution, opening up a world of new opportunities for hotels to connect with potential guests.

MARA Solutions Named Best Reputation Management Solution in 2025

These awards are the most prestigious and sought-after in the hospitality industry, and this marks MARA's first time competing against more established players in the category. "Winning the award in our very first year is something we never imagined when launching the product in early 2024," said Tobias Roelen-Blasberg, Co-Founder of MARA. "It's a testament to the hard work and dedication of everyone on the team in building 'the new way' of AI-driven reputation management. We're incredibly fortunate to have the best and most innovative hoteliers among our customers, and we're grateful that so many took the time to vote for MARA."

In addition, MARA was the 7th most recommended app out of all hotel technology solutions worldwide, with more recommendations than hotel tech giants like Mews (winner of the PMS category).

Each year, 2.5 million hospitality professionals visit HotelTechReport.com to guide their technology investments. The HotelTechAwards selects the best hotel software products in each category by evaluating customer feedback alongside key metrics—including integration capabilities, company stability, market presence, partnership networks, and support excellence.

"The ranking process is simple, transparent, and unbiased--judging is based on time tested ranking factors developed specifically for the industry. Only verified hoteliers with hands-on experience using each product are allowed to participate in the voting process. This means that MARA’s users decided the #1 Reputation Management Solution,” said Hotel Tech Report CEO, Jordan Hollander.

“The authentic voice of the customer decides the winners of the annual HotelTechAwards - ranking hotel software solutions based on users’ experience in buying, implementing and using those solutions,” said Jordan Hollander, CEO of Hotel Tech Report. “We’re thrilled to highlight the value that the world’s leading software solutions deliver to their customers. By building a platform around the voice of the people actually using these hotel tech solutions, we’re able to deliver actionable, peer-to-peer insights that potential buyers can trust. Winning a HotelTechAward is the highest achievement in the industry because it’s based on data.”

The HotelTechAwards are often referred to as "the Grammys of Hotel Tech" and winners have been selected from more than 200 of the top technology products around the world. The HotelTechAwards are the industry's only data-driven awards platform with winners determined not by a handful of judges or popularity votes but by product reviews from a global community of verified hotel technology users across more than 120 countries.

The Hotels Network Named Best Direct Booking Tool for Third Consecutive Year in 2025 HotelTechAwards

The Hotels Network (THN) is proud to announce its recognition as 2025’s #1 Direct Booking Tool by Hotel Tech Report, marking the third consecutive year the company has received this honor. THN was also named the runner-up for Hotel Rate Parity for the third year in a row, reinforcing its excellence in delivering innovative solutions that drive direct booking success and revenue optimization for hoteliers. The HotelTechAwards, often referred to as the “Grammys of Hotel Tech,” are the only data-driven awards platform in the industry, determined by reviews from a global community of verified hotel technology users across more than 120 countries.

SiteMinder Dominates at 2025 HotelTechAwards with Continued Leadership in eCommerce

SiteMinder, the world’s leading hotel distribution and revenue platform, has again dominated at the 2025 HotelTechAwards with its sustained leadership in hotel eCommerce and servicing the modern needs of hoteliers.

Four Years at the Top: Duetto’s Unstoppable Streak Continues at the 2025 HotelTechAwards

Duetto, the world’s leading revenue management software provider for the hospitality industry, has solidified its position as the gold standard in hotel tech with a record number of wins in this year’s HotelTechAwards, reviewed by hoteliers as the #1 Revenue Management System, for the fourth consecutive year.

Hotel Casa Amsterdam Chooses Hotelchamp’s New Booking Engine

Hotelchamp announces that Hotel Casa Amsterdam has become the first hotel in the Dutch market to implement the brand-new Hotelchamp Booking Engine. Building on a successful relationship that began with Hotelchamp Convert, Hotel Casa Amsterdam is now taking a step forward in optimising its direct booking channel. The new Booking Engine delivers an OTA-like user experience, giving hoteliers greater control over their website traffic and elevating the guest journey from browsing to booking.

Ireckonu's CORE Middleware and Customer Data Platform Now Available on Oracle Cloud Marketplace

AMSTERDAM, THE NETHERLANDS – Ireckonu, a leading provider of hospitality digital solutions, and a member of Oracle PartnerNetwork (OPN), today announced Ireckonu CORE Middleware and Customer Data Platform (CDP) is available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI) and integrated with OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.

Hotelogix introduces hourly booking feature to help hotels maximize revenue opportunity

Hotelogix, a globally leading cloud-based hospitality technology provider, has introduced hourly booking module to help hotels maximize revenue opportunities while empowering them to offer flexible check-in and check-out times to accommodate their guests’ evolving itineraries. With this newly added capability, hotels worldwide can now offer their guests the option to book hotel rooms and pay only for the hours they use, which makes it affordable for them.

2025 Trends Webinar – Futureproofing Your Digital Presence with LLMs, Agents, and Zero-Clicks

We are excited to announce our 2025 Digital Marketing Trends Webinar on January 9, 2025, at 10 AM PT / 1 PM ET. Join Milestone Founder and President, Benu Aggarwal; Bill Hunt, President of Back Azimuth Consulting; and Q&A with Barry Schwartz, CEO of RustyBrick, as we explore the critical shifts and innovations shaping the future of digital marketing. As we move further into an AI-driven landscape, understanding and integrating these trends will be essential to staying ahead of the competition. Below are some of the key trends we will discuss, along with the data supporting insights

Reflecting on 2024: A year of innovation and growth at Cendyn

As we wrap up 2024, Cendyn celebrates a year marked by significant milestones and collaborations in the hospitality industry. From a refreshed brand identity to prestigious award wins, Cendyn has dedicated efforts to help hoteliers worldwide connect with guests, drive bookings, and explore new revenue streams. This year, as the industry embraced technology to meet evolving traveler expectations, Cendyn led the way.