The budget paradox: Why do hotels cap direct booking budgets but give OTAs unlimited spend?
Most hotels fund their distribution channels in a way that doesn't add up.
Supplier News
Bookboost and HotelTechReport Launch the 2026 Hotel CRM & Email Marketing Buyer’s Guide
Bookboost, the industry-leading hospitality engagement platform, and HotelTechReport, the world’s foremost research and online community for hotel professionals, have teamed up to launch the Ultimate Buyer’s Guide to Hotel CRM & Email Marketing Software 2026.
Upselling hotel examples: How top properties boost revenue with upsells
Hotel upselling is one of the most powerful yet underutilized levers in hospitality revenue management. When it’s done correctly, upselling is not about selling harder. Instead, it’s about creating personalized guest experiences that feel tailored, valuable, and worth paying more for.
Shiji proudly announces Iceportal Content surpasses 2.5M images distributed globally
Shiji, the global hospitality technology leader, is proud to announce that its hotel content distribution and management platform, Iceportal Content has reached live distribution of over 2.5 million hotel images globally, marking a major milestone in the product’s growth and continued evolution. This achievement further consolidates Iceportal’s position as a market leader in hotel content distribution.
How Integrated Hotel Technology Complements Distribution Strategies
Travelers today are demanding more from their hotel experiences. The way they search, book, and stay is shaped by digital touchpoints, and technology is at the heart of every interaction. According to the Amadeus Travel Dreams Report 2024, which surveyed 6,000 travelers across six markets, guests are increasingly looking for personalization, convenience, and innovation at every stage of their journey.
CIC Hospitality partners with Bookboost to personalise guest communication and efficiency
Bookboost, the industry-leading hospitality engagement platform, is proud to announce a new partnership with CIC Hospitality, a forward-thinking hotel group known for its innovative approach to guest experience.
Cloudbeds Presents Passport 2025: Delivering the Next Era of Growth
– Cloudbeds, the AI-powered platform fueling hotel growth, today announced Passport 2025, its annual global user conference, which will take place virtually on November 12th.
The ultimate buyer’s guide to revenue management systems 2026
Revenue management is evolving fast.
Tambourine Wins Seven Viddy Awards for Excellence in Video Production
Tambourine, the Fort Lauderdale-headquartered marketing technology company serving hotels, resorts, and tourism destinations worldwide, announces its Photo and Video Production Division has earned seven Viddy Awards in this year’s competition.
Emotion, AI, and the Human Touch: Insights from Sébastien Félix of Influence Society
We spoke with Sébastien Félix, CEO of Influence Society, about the fast-changing role of artificial intelligence in hospitality. Working closely with boutique and luxury hotels, Sébastien sees firsthand how AI is transforming the way properties design guest journeys, manage marketing, and compete with OTAs.
The Future of Hotel Distribution Is Holistic, Not Just About AI - The Voice of a Hotelier
When the latest State of Distribution report landed earlier this year, it did more than summarize industry trends—it offered a rare panoramic view of how hotel commercial teams are evolving in real time. Built in collaboration with RateGain, HEDNA, and the NYU SPS Jonathan M. Tisch Center of Hospitality, the 2025 edition is grounded in responses from more than 700 hotel brands across 310 cities, representing 21,000 properties worldwide.
Lighthouse launches Smart Distribution to automate pricing and channel management for independent hotels
Lighthouse, the leading commercial platform for travel and hospitality, today announced Smart Distribution, an AI-powered feature that automatically optimizes pricing and distribution across booking channels for independent hotels.
Luxury Hospitality Group MJ Holidays relies on Influence Society for International Brand Expansion
Influence Society, the digital marketing agency known for its expertise in hospitality branding, has been selected by MJ Holidays, a fast-growing luxury hospitality group from Mauritius, to build its international brand platform and campaign strategy. With plans to expand its presence in Mauritius, MJ Holidays chose Influence Society to support its next phase of development in positioning the group for increased global visibility and high-end market appeal.
The Three Rs of Hotel Distribution: Retain. Reclaim. Reinforce.
Hotels are at a crossroads. For decades, they’ve leaked valuable guest data, surrendered the booking journey to third-party platforms, and watched lifetime loyalty slip away. At the Destination AI – Hospitality Summit 2025, Brad Brewer, Co-Founder and Chief AI Officer of Agentic Hospitality, will deliver a keynote showing how hotels can break free with three simple but powerful actions: Retain. Reclaim. Reinforce.
Updating Your Google Business Profile
Learn how to update your Google Business Profile (GBP) – formerly known as Google My Business (GMB) – and why it’s important to keep it up-to-date.
RoomPriceGenie RMS Announces a New Group Displacement Calculator
RoomPriceGenie – a leading provider of revenue management systems (RMS) for independent hotels and groups – is proud to announce the launch of a new group displacement calculator built-into the award-winning RMS, which makes it possible for hoteliers to determine whether accepting a group booking is financially beneficial, by comparing forecasted transient revenue to the proposed group rate.
RateTiger Recognized as Booking.com’s Premier Connectivity Partner for the 8th Consecutive Year
RateTiger by eRevMax has once again earned the prestigious Premier Connectivity Partner status from Booking.com, marking the 8th consecutive year of this remarkable achievement. This recognition highlights RateTiger’s continued commitment to delivering exceptional hotel distribution solutions and seamless connectivity to its global hotel partners. The Premier Partner status is part of Booking.com’s Connectivity Partner Program, which recognizes and rewards top-tier connectivity providers for their superior technical performance, high-quality service, and outstanding support to accommodation providers.
Adapt or Disappear: Agentic Hospitality’s Brad Brewer to Discuss the Consequences of ‘Not Going AI-Native Now’
This month in Washington, D.C., Brad Brewer, Co-Founder and Chief AI Officer of Agentic Hospitality, will deliver a stern warning to hoteliers: “Seize agentic hotel distribution now and become indispensable, or don’t, and remain invisible.”
How are guest expectations changing and how can hotels prepare for the future?
The goal was always to offer increased comfort, create more memorable moments, build guest loyalty – and of course to drive revenue.
Navigating the Next Frontier of Social Commerce in Hospitality
The launch of TikTok Go, in partnership with Booking.com, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app, enabling content creators to earn commissions when their followers make reservations. It is not just another marketing channel; it is a blueprint for the future of hospitality distribution. We covered the topic some years ago, but at the time, we were explaining how social commerce in China has become a new direct booking channel. It appears that TikTok is adopting an OTA-first approach, rather than basing it on the Chinese model.