Supplier News

How Integrated Hotel Technology Complements Distribution Strategies

Travelers today are demanding more from their hotel experiences. The way they search, book, and stay is shaped by digital touchpoints, and technology is at the heart of every interaction. According to the Amadeus Travel Dreams Report 2024, which surveyed 6,000 travelers across six markets, guests are increasingly looking for personalization, convenience, and innovation at every stage of their journey.

Luxury Hospitality Group MJ Holidays relies on Influence Society for International Brand Expansion

Influence Society, the digital marketing agency known for its expertise in hospitality branding, has been selected by MJ Holidays, a fast-growing luxury hospitality group from Mauritius, to build its international brand platform and campaign strategy. With plans to expand its presence in Mauritius, MJ Holidays chose Influence Society to support its next phase of development in positioning the group for increased global visibility and high-end market appeal.

The Three Rs of Hotel Distribution: Retain. Reclaim. Reinforce.

Hotels are at a crossroads. For decades, they’ve leaked valuable guest data, surrendered the booking journey to third-party platforms, and watched lifetime loyalty slip away. At the Destination AI – Hospitality Summit 2025, Brad Brewer, Co-Founder and Chief AI Officer of Agentic Hospitality, will deliver a keynote showing how hotels can break free with three simple but powerful actions: Retain. Reclaim. Reinforce.

RateTiger Recognized as Booking.com’s Premier Connectivity Partner for the 8th Consecutive Year

RateTiger by eRevMax has once again earned the prestigious Premier Connectivity Partner status from Booking.com, marking the 8th consecutive year of this remarkable achievement. This recognition highlights RateTiger’s continued commitment to delivering exceptional hotel distribution solutions and seamless connectivity to its global hotel partners. The Premier Partner status is part of Booking.com’s Connectivity Partner Program, which recognizes and rewards top-tier connectivity providers for their superior technical performance, high-quality service, and outstanding support to accommodation providers.

Navigating the Next Frontier of Social Commerce in Hospitality

The launch of TikTok Go, in partnership with Booking.com, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app, enabling content creators to earn commissions when their followers make reservations. It is not just another marketing channel; it is a blueprint for the future of hospitality distribution. We covered the topic some years ago, but at the time, we were explaining how social commerce in China has become a new direct booking channel. It appears that TikTok is adopting an OTA-first approach, rather than basing it on the Chinese model.

The Sense Experience Resort Selects IDeaS G3 RMS to Accelerate Strategic Growth and Elevate Luxury Hospitality

IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, today announced it has been selected by The Sense Experience Resort, a five-star luxury property with a distinctive concept rooted in sensory design, curated local experiences and a deep connection to nature located directly on the beach in Follonica, in the heart of the Maremma Tuscany, facing Elba Island. The Sense has chosen IDeaS G3 Revenue Management System (RMS) to power its next phase of growth.

MyBoutiqueHotel Choose Influence Society to Accelerate Global Growth of Curated Boutique Collection

Influence Society, a leading digital marketing agency specializing in high-end hospitality, has been selected by MyBoutiqueHotel, a Paris-based curator of boutique hotels and design accommodations worldwide, to lead its international digital growth strategy. The partnership aims to enhance MyBoutiqueHotel’s global visibility and provide the reactivity needed to serve its high-end, design-conscious clientele. This collaboration marks a strategic step in scaling a highly curated hospitality concept to new international markets.

How Hotels Can Harness Social Media to Drive Real Business Value

Social media has transformed from a simple brand awareness tool into a powerful force for hotels, driving bookings, fostering loyalty, and generating measurable revenue. Industry studies confirm that executives now see social media as a core business driver, crucial for hoteliers in today's competitive market. Beyond boosting brand visibility, its true impact lies in guest acquisition, deeper loyalty, and direct revenue growth. For hotels, this means social media is not just for property updates or seasonal offers, but for creating tangible results like reservations, wedding inquiries, meeting bookings, and dining experiences.