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Sales & Marketing
Markos Chaidemenos on Canaves Collection and Building Luxury in Santorini 1:07:53
Video
February 10

Markos Chaidemenos on Canaves Collection and Building Luxury in Santorini

Canaves Oia Santorini
Canaves Collection
Yves Naman of Namron Hospitality on Comfort, Design, and Connection 1:15:52
Video
January 15

Yves Naman of Namron Hospitality on Comfort, Design, and Connection

Namron Hospitality
Namron Hospitality
Innovating Asian Hospitality with Dean Winter, Managing Director for Upper House and EAST Hotels 1:03:51
Video
December 15, 2025

Innovating Asian Hospitality with Dean Winter, Managing Director for Upper House and EAST Hotels

Swire Properties
Swire Hotels
Hilton Grand Vacations COO Gordon Gurnik on Innovating Timeshare Experiences and Expanding Global Horizons -1:59:59
Video
November 11, 2025

Hilton Grand Vacations COO Gordon Gurnik on Innovating Timeshare Experiences and Expanding Global Horizons

Hospitality Net
Beyond Price: The Future of Hotel Upselling and Cross-Selling 44:58
Video
November 5, 2025

Beyond Price: The Future of Hotel Upselling and Cross-Selling

Hospitality Net
Building the Future of Hospitality: An Interview with Niko Karstikko, Co-Founder & CEO of Bob W 1:09:31
Video
October 8, 2025

Building the Future of Hospitality: An Interview with Niko Karstikko, Co-Founder & CEO of Bob W

Beyond Luxury: Ori Kafri’s Vision of Human-Centered Hospitality at J.K. Place -1:59:59
Video
October 8, 2025

Beyond Luxury: Ori Kafri’s Vision of Human-Centered Hospitality at J.K. Place

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Tambourine
Tambourine
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
Emailing at the Right Tempo for Fewer Cart Abandonments and More Winbacks 36:51
Video
July 30, 2025

Emailing at the Right Tempo for Fewer Cart Abandonments and More Winbacks

Revinate Inc
Revinate, Inc.
ITB Rewind: Dave Collier on AI, Revenue Strategy & the Future of Hotel Data 6:52
Video
March 26, 2025

ITB Rewind: Dave Collier on AI, Revenue Strategy & the Future of Hotel Data

Lighthouse Favicon
Lighthouse
ITB Rewind: SiteMinder's Leah Rankin on the Future of Dynamic Revenue Management 0:09
Video
March 21, 2025

ITB Rewind: SiteMinder's Leah Rankin on the Future of Dynamic Revenue Management

ITB Rewind: Thomas Landen on the Future of Revenue Management 7:38
Video
March 19, 2025

ITB Rewind: Thomas Landen on the Future of Revenue Management

Download (64)
RoomPriceGenie
What Planners Want From Hotel Partners 34:05
Video
January 30, 2025

What Planners Want From Hotel Partners

Lure Agency
Lure Agency
Cendyn CRM Video #3 - Segmentation: A path towards revenue growth 4:32
Video
October 30, 2024

Cendyn CRM Video #3 - Segmentation: A path towards revenue growth

Cendyn Favicon
Cendyn™
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
About Cendyn 0:43
Video
October 28, 2024

About Cendyn

Cendyn Favicon
Cendyn™
How Shopping Recovery Pop-Ups create Urgency to Book Direct 1:05
Video
October 14, 2024

How Shopping Recovery Pop-Ups create Urgency to Book Direct

Guestcentric Systems
GuestCentric Systems
Cendyn DMP Google PMTG 0:52
Video
September 13, 2024

Cendyn DMP Google PMTG

Cendyn Favicon
Cendyn™
How RezLock solves Consumer Hesitancy to Book 0:52
Video
September 6, 2024

How RezLock solves Consumer Hesitancy to Book

Guestcentric Systems
GuestCentric Systems
Reduce Hotel Website Abandonment & Create Urgency to Book Direct! 1:02
Video
August 30, 2024

Reduce Hotel Website Abandonment & Create Urgency to Book Direct!

Guestcentric Systems
GuestCentric Systems
HNtv INSIDERS: Mastering Conversions: Crafting an Omnichannel Booking Journey 34:38
Video
August 13, 2024

HNtv INSIDERS: Mastering Conversions: Crafting an Omnichannel Booking Journey

Hospitality Net
The Latest in Travel Podcast with Andrew Rubinacci - Chief Advisory Officer at FLYR | EP 12 1:18:22
Video
July 24, 2024

The Latest in Travel Podcast with Andrew Rubinacci - Chief Advisory Officer at FLYR | EP 12

Guestcentric Systems
GuestCentric Systems
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HN Original
World Panel

Should hoteliers abandon Google search marketing because of “Zero-Click Search”?

Max Starkov
By Max Starkov
Expert Views (14)
Alessio Re
Alessio Re

No. The question bundles several things under "Google search marketing." Ads, Hotel Ads, Business Profile and YouTube sit alongside organic, and zero-click only erodes one slice of that, informational organic clicks.Booking intent is transactional and local, the query types least touched by AI Overviews: under 10% of commercial searches trigger one.

View all Answers

Most Read

  1. Should hoteliers abandon Google search marketing because of “Zero-Click Search”?
  2. Booking is scaling the machine that wholesales your rooms
  3. Independence Is Mile One, Not the Finish Line
  4. Rethinking Distribution in The Age of Data and Direct Relationships
  5. Cvent Announces Denver as Host City for Cvent CONNECT 2027

Most Read Authors

Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
Emma Näpänkangas
Emma Näpänkangas
M.Sc. Student in Hospitality Management, EHL
Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist, Hospitality Net
Jonathan Gough
Jonathan Gough
Content Team Lead, Lighthouse
Lynn Patchett
Lynn Patchett
Founder & Head of Marketing, Kollective
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