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Development Pipeline

Yotel Announces Debut in Greece with YOTELPAD Athens

YOTEL, the global hospitality brand known for its design-led, tech-forward hotels, has announced plans to expand its European footprint with the launch of YOTELPAD Athens - a 113-key urban aparthotel set across three centrally located buildings in the Greek capital. Marking the brand's debut in Greece, the project is a significant milestone in YOTEL's strategic growth across Europe and in the fast-evolving extended stay sector.

YOTELPAD
Athens, Greece
Development Pipeline

Ruby Group announces first hotel in Greece

This launch marks Ruby Group's first step into the Greek market, further expanding its presence across the Southern Europe region with a new Lean Luxury hotel in central Athens. Set just off Omonia Square, one of the city's most vibrant and historically rich neighbourhoods, the 114-room hotel will introduce Ruby's signature relaxed, design-forward concept to one of Europe's most dynamic tourist destinations. The project is being developed with Primetown Development, a Ruby Group partner known for its expertise in transforming urban real estate into high-quality hospitality space - a focus that aligns seamlessly with the Group's own strategic approach to smart, design-driven conversions.

Ruby Hotels
Athens, Greece
Press Release General Management

The Dolli at Acropolis Is Awarded Two Michelin Keys

The prestigious Michelin Guide has unveiled its first ranking of MICHELIN Keys for Greece. The Dolli at Acropolis, nestled in the very heart of Athens’ historical centre and framed by the city’s most striking Acropolis views, receives Two MICHELIN Keys. Deemed by MICHELIN inspectors as a truly unique and exceptional hotel, this achievement cements The Dolli’s unwavering commitment to impeccable service alongside an inspiring design, shaped by a deep-rooted connection to Athens and its rich history. A landmark reborn, after seven years of meticulous ideation, THE DOLLI® stands as a humble piece of divine architecture that harmonizes with its rare proximity to the Acropolis, enriching its surroundings and construing an experience that stays with whoever crosses its threshold.

Grecotel and Michelin Guide
Athens, Greece
Press Release Development

Hilton Bolsters Athens Presence with Three Lifestyle Hotels

Hilton (NYSE: HLT) has confirmed plans to open three properties in Athens following franchise agreements with Aluma Greece IKE. Adia Aluma Athens, Curio Collection by Hilton and Anise Aluma Athens, Tapestry Collection by Hilton are both expected to open in 2025, with Skylark Aluma Athens, Tapestry Collection by Hilton set to open in 2026. The signings of these three new hotels across the Curio Collection by Hilton and Tapestry Collection by Hilton brands will further strengthen Hilton’s lifestyle portfolio, adding over 500 new rooms for guests in the Athens.

Hilton
Athens, Greece
Development Pipeline

2027 Opening for 1100-Key Hard Rock Hotel & Casino Athens in Greece

Hard Rock International, GEK TERNA Group and the Athens community celebrated the groundbreaking of the luxury resort and Casino in the heart of the Athens Rivera. The groundbreaking event featured a commemorative shovel celebration at the historical Hellinikon Airport. The ceremony to follow was conducted at the Hellinikon Experience Center and included the Hard Rock International executives, GEK TERNA Group executives, Greek government officials, political dignitaries and local community leaders.

Hard Rock
Athens, Greece
Development Opening

Bob W opens first properties in Greece

Short-stay apartment operator Bob W is making further inroads into the European short-term rental market with the opening of its first properties in Greece. The hospitality operator's impressive growth trajectory continues apace with the addition of two properties in Athens to their portfolio, located in vibrant city centre neighbourhoods. Bob W Psyri and Bob W Akadimia will showcase the operator's tech-driven approach to hospitality in the heart of the city. The Akadimia district is an exceptionally convenient base for exploring Athens' iconic landmarks (a 20-minute walk from the Acropolis and 10 minutes to Syntagma Square), while its proximity to cultural institutions will connect Bob W's guests to a lively arts and intellectual scene. Often compared to Soho in New York, Psiri is one of the oldest areas of Athens. Close to all the major attractions including the Acropolis Hill, this district offers the opportunity to soak up the authentic atmosphere of a working Athens neighbourhood and its artisan shops, coffee bars and street art. The tourism market in Greece is set to record a healthy Compound Annual Growth Rate (CAGR) of 7.5% from 2022 to 2032, according to Future Market Insights and the largest segment of the Greek travel and tourism market is hotels. Bob W's latest acquisition will see the operator capitalise on this growth market as it proactively expands its footprint across Europe's rapidly evolving short-term stay sector. The operator is actively looking to expand in Athens and the broader region.Providing alternative accommodation to stay in style for days, weeks or months, Bob W harnesses technology to optimise both operational efficiency and guest experience, offering a seamless and personalised service to all customers. Bringing together the branded consistency, quality, and scale of hotels with the practicalities of short-stay rentals, guests enjoy a five-star, contactless service in locally-designed apartments and rooms within handpicked neighbourhoods.Bob W's own tech platform and a suite of web apps provide a fully-digitised guest journey, allowing the brand to retain control of the customer experience from beginning to end. Super-early check-in or late check-outs can be instantly and automatically guaranteed based on live availability. The chat-based perfect host 'Bob W' has been specifically designed to be empathetic and attentive at all times, and a full-service offering can be delivered via Bob W's local 'marketplace' connecting guests to local cafes, gyms and facilities. The authenticity and quality of guest experience is key. The operator's reinvention of hospitality and application of distinct tech and brand standards, as well as enviable sustainability credentials, regularly converts into brand loyalty and repeat bookings.Bob W has grown rapidly since being founded just before the pandemic by Sebastian Emberger, who is from Germany, and Niko Karstikko, from Finland. Aside from organic growth, in May last year the company acquired Estonishing Stay which, at the time, was the largest short-stay apartment operator in Estonia. The following October it acquired Finnish competitor KOTI Hotel, simultaneously securing €21 million in series A funding, led by Elevator Ventures, Verve Ventures, IDC Ventures and Flashpoint. This took the total raised by the company to €31 million. April 2023 saw the operator make its entry into the German market with the acquisition of Charly Hospitality.

Bob W.
Athens, Greece
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Development Pipeline

Hard Rock International Commences Partnership with GEK TERNA Group

Hard Rock International and GEK TERNA Group held a special event in Athens yesterday signaling the official start of their partnership for the construction and operation of an integrated resort and casino, located in the iconic area of the Athens Riviera, within the context of "The Ellinikon" development. Hard Rock Hotel & Casino Athens, which is set to open in 2026, will be a unique destination in Europe combining a five-star luxury hotel, a world class gaming floor, a premier meeting and convention space, a state-of-the-art entertainment venue, internationally renowned food and beverage, luxurious Rock® Spa and Pool Complex, and a high-end retail promenade.

Hard Rock
Athens, Greece
Development Rebranding

Hilton Athens to be transformed into dual branded Conrad and Waldorf Astoria property

Hilton and Ionian Hotel Enterprises (IHE) have announced an agreement for a new hotel and residences to be developed by IHE in the Greek capital. The news marks the introduction of Hilton's luxury brands - Conrad Hotels & Resorts, Conrad Residences and Waldorf Astoria Residences - to Greece. A renowned city landmark currently operating as Hilton Athens is set to be transformed into a new destination comprising a luxury hospitality and residential offering, which will connect authentic modern-day Athens with its Greek and international audience.

Waldorf Astoria
Athens, Greece
Development Opening

Brown Acropol Is Now Open

Urban hotel collection Brown Hotels, has today announced the official launch of its first propertie in Athens, Greece, marking the third international location for the Tel Aviv-born hotel group. Expanding into the Greek capital, Brown Hotels has opened unique hotel in the heart of Athens, ushering in a new wave of hospitality to the increasingly popular destination. 

Brown Hotels
Athens, Greece
Development Pipeline

Kerzner International Continues Strategic Growth With Development Of New One&Only Resort In Athens

Kerzner International Holdings Limited ("Kerzner"), the owner of the ultra-luxury One&Only Resorts and iconic Atlantis Resort & Residences brands worldwide, has entered into a resort management agreement with Grivalia Hospitality S.A. for One&Only Aesthesis to be developed in Athens, Greece. The 21-hectare beachfront estate, within a 6-hectare forest reserve, responds to demand for additional One&Only experiences in Europe following the recent opening of One&Only Portonovi in Montenegro and the announced development of One&Only Kea Island in Greece, accelerating the strategic growth of the One&Only portfolio. Tucked away in a legendary hideaway on the dramatic Glyfada seafront, glamour will return to this fabled location, with a bacchanalian celebration of Athens through One&Only's ultra-luxury lifestyle experience.

One&Only
Athens, Greece
Development Opening

Grand Hyatt Athens Opens in Greek Capital

Hyatt Hotels Corporation (NYSE: H) announced today the opening of Grand Hyatt Athens, marking the first Hyatt hotel in the Greek capital and the first Grand Hyatt branded hotel in Greece. The luxury property is located on Syngrou Avenue next to the Onassis Cultural Centre and combines dramatic architecture with innovative design, easily accessible to historic sites and best-in-class restaurants.

Grand Hyatt
Athens, Greece