Virgin hotels to bring a splash of red to downtown Atlanta
Virgin Hotels, the award-winning lifestyle brand within Virgin Hotels Collection, has partnered with innovative real estate leader Drew Company to bring its signature spark and spirited lifestyle to Georgia with the announcement of Virgin Hotels Atlanta. Scheduled for a 2027 debut, the hotel will serve as a definitive cornerstone of Centennial Yards, the transformative 50-acre development led by CIM Group that is revitalizing downtown Atlanta. Alongside Virgin Limited Edition’s recently announced luxury hotel in Marrakech, also set to open in 2027, Virgin Hotels Atlanta at Centennial Yards will mark Virgin Hotels Collection’s 18th property. The hotel joins Virgin Hotels’ global portfolio of iconic urban properties, including New York, Edinburgh and its most recent homecoming in London.