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Beauty And The Beach: W Fort Lauderdale Offers First Look At $55 Million Renovation

W Fort Lauderdale is revealing the first phase of its $55 million-dollar renovation, bringing a fresh, glamorous design to the entire property, including both the Hotel and the Residences. Owned by Related Companies, the full scale renovation touched every corner of the property, including all 517 guest rooms, suites, and residential suites, the grand porte cochère, rooftop WET deck pool and meeting spaces. The final phase to complete the hotel's new look this fall will include a new ballroom and an oceanfront restaurant from James Beard Award nominee, Stephen Starr.

Tina Gerson has been appointed as Director of Sales at Pelican Grand Beach Resort

Noble House Hotels & Resorts, Ltd. (NHHR), a collection of luxury hotels and resorts, announces the appointment of Tina Gerson as Director of Sales to Pelican Grand Beach Resort, located just steps from the Atlantic in Fort Lauderdale, Fla. In this role, Gerson oversees all sales efforts to drive revenue for the boutique hotel while working with the larger Noble House team to achieve goals and grow sales for groups and leisure visitors.

Jamaloan Abraham has been appointed as executive meeting manager at Sonesta Fort Lauderdale Beach

Jamaloan Abraham -who previously served as executive meeting manager for the oceanfront Fort Lauderdale hotel– rejoins the team in a similar capacity, responsible for groups of 25 rooms and below. She will handle all aspects of the sales process and the execution of all events during the conference. Her previous experience includes conference and convention service manager positions at the Colonnade in Coral Gables, Fla. and B Ocean Fort Lauderdale.

Russell Jenkins has been appointed as Senior Sales Manager at Sonesta Fort Lauderdale Beach

Russel Jenkins will be responsible for developing and implementing effective sales strategies to attract group clients including the corporate, incentive and association markets. Most recently, he was the senior sales manager for Hilton Fort Lauderdale Beach and consistently exceeded his quarterly and annual revenue goals while developing strategic plans for maintaining and increasing share from association group accounts. He was also responsible for proactively seeking new leisure wholesale and receptive accounts, with ability to drive market share to Fort Lauderdale.

Heidi Dennis has been appointed as General Manager at Pelican Grand Beach Resort

Noble House Hotels & Resorts, Ltd. (NHHR), a collection of luxury hotels and resorts, proudly announces the appointment of Heidi Dennis as General Manager at Pelican Grand Beach Resort, located just steps from the Atlantic in Fort Lauderdale, Fla. In this role, Heidi will be responsible for managing the resort’s day-to-day success, overseeing all operational aspects for the boutique resort including everything from sales and marketing, to food and beverage, as well as budget while maximizing revenue and maintaining focus on strategic goals.

Alexandru Zekany has been appointed as General Manager of Food and Beverage Outlets at Pelican Grand Beach Resort

Noble House Hotels & Resorts proudly announces the appointment of Alexandru Zekany as General Manager of Food and Beverage Outlets at Pelican Grand Beach Resort in Fort Lauderdale, Fla. which recently completed a multimillion dollar expansion. Zekany brings nearly a decade of industry experience, and in this role he will oversee all food and beverage operations, continuing Pelican Grands legacy of providing high-caliber culinary and libation experiences, utilizing fresh ingredients while maintaining unprecedented guest satisfaction.

Carolyn Block-Ellert has been appointed as Sales and Marketing Manager, Real Estate at Guy Harvey Outpost Club Collection

Carolyn Block-Ellert, co-founder of Premier Sales Group, a leader in the sales and marketing of resort residential offerings for developer clients, has been selected by Guy Harvey Outpost to oversee real estate sales for the company’s new Outpost Club Collection program, the company’s newest brand created for its entry into “outdoor hospitality.” Premier Sales Group will assist in designing for-sale residential cottages and amenity areas and will manage the marketing and real estate sales at each Guy Harvey Outpost Club.

Wendy Shoemaker has been appointed as Senior Catering Sales Executive at Fort Lauderdale Marriott Harbor Beach Resort & Spa

Fort Lauderdale Marriott Harbor Beach Resort & Spa is pleased to announce the appointment of Wendy Shoemaker to the Florida Area Sales Catering Team as Senior Catering Sales Executive. Shoemaker joins the leadership team alongside Christopher Bielski, Director of Sales and Marketing, and Cindy Davis, Florida Catering Sales Leader. With more than 10 years of hospitality experience, Shoemaker will be responsible for overseeing the local and social market at the resort. In her new position, Shoemaker will handle complex social and local corporate catering opportunities, provide day to day supervision to catering sales associates, contract local catering and social business, achieve catering revenue goals, and drive customer loyalty. Shoemaker joins the property from Harbor Beach Event Management, where she served as a Senior Event Manager for three years and was responsible for the planning and execution of large complex conferences, as well as high-profile social events. Her efforts contributed to the hotel exceeding group rooms and catering revenue goals. In 2015, she was honored with the President’s Circle Award for her outstanding results in event management. Prior to her Senior Event Management role, she was the meetings and special events manager at The Ritz-Carlton, Fort Lauderdale. Prior experience includes leading the event services team at The Doral Golf Resort and Spa and serving as the assistant event services manager at Boston Marriott Copley Place, where she was an instrumental part of the property team for five years. Originally from Jupiter, Florida, Shoemaker gained an early passion for the hospitality and event management industry while attending the University of Central Florida, where she obtained a Bachelor’s Degree in Hospitality Management.

Tiffany Davis has been appointed as General Manager at Bahia Mar Fort Lauderdale Beach, a DoubleTree by Hilton

Bahia Mar Fort Lauderdale Beach, a DoubleTree by Hilton Hotel in Fort Lauderdale, Florida has announced the appointment of Tiffany S. Davis as general manager of the iconic retreat along the Intracoastal Waterway with an expansive marina. Most recently, Davis served as general manager of Hilton Key Largo in the upper Florida Keys.

Jessica Quiroz has been appointed as Director of Sales and Marketing at Sonesta Fort Lauderdale Beach

Sonesta Fort Lauderdale Beach today announced the promotion of Jessica Quiroz to director of sales and marketing. In her new role, Quiroz is now responsible for the successful execution of the hotel’s sales and marketing strategy for all revenue generating areas, as well as overseeing the property’s advertising, public relations, social media and direct sales initiatives.

Matthew Echevarria has been appointed as Director of Catering and Conference Services at Westin Fort Lauderdale

The Westin Fort Lauderdale, situated in Fort Lauderdale/Pompano Beach area, overlooking a beautiful, three-acre lagoon, announces a new senior sales team, including Deanna Sylvestri as director of group sales and Matthew Echevarria as director of catering and conference services, following the finalization of a multi-million guestroom renovation.

Chris Alto has been appointed as General Manager at The Westin Fort Lauderdale

The Westin Fort Lauderdale -- situated in Fort Lauderdale/Pompano Beach area, overlooking a beautiful, three-acre lagoon -- welcomes new leader, Chris Alto as General Manager. With more than 20 years of dynamic hospitality experience, Alto has a proven track record of success in leading outstanding hotel performance and guest satisfaction.

John DePiro has been appointed as General Manager at Fort Lauderdale Marriott North

Fort Lauderdale Marriott North welcomes new leader, John DePiro as General Manager. With over 25 years of hotel industry experience, DePiro will utilize his extensive skill set and team building expertise to elevate Fort Lauderdale Marriott Norths anticipatory service, guest relations and revenue, while the entire hotel is going through a significant reinvention and upgrade.

Dragan Savin has been appointed as General Manager of Food and Beverage at Pelican Grand Beach Resort

Noble House Hotels & Resorts, a collection of luxury hotels and resorts, announces the appointment of Dragan Savin as the new General Manager for OCEAN2000 and O2K Lounge at Pelican Grand Beach Resort – located just steps from the Atlantic in Fort Lauderdale, Fla. In this role, Savin will oversee all food and beverage operations.

Andrew Morrison has been appointed as Executive Chef at Hilton Fort Lauderdale Beach Resort

Hilton Fort Lauderdale Beach Resort today announced that Andrew Morrison has joined the property as executive chef. In his role, Morrison will be responsible for overseeing all culinary operations and developing new dining concepts for the restaurants, in-room dining, banquets, catering and events at the award-winning, 25-story, all-suite flagship property and resort.