PolyU Study Finds Education and Social Networking Key for Convention Attendees
Convention attendees value opportunities for education and social networking more highly than features relating to the convention site itself, according to Dr Jinsoo Lee of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author. In a recently published article, the researchers identify the sensitivity of attendees to a multidimensional conceptualisation of value. The ultimate objective, they note, is to provide suggestions for convention planners on how best to cultivate attendees who are sensitive to not only functional value but also emotional and social value, thus generating loyalty and additional profit.