Epteca CEO to Present Data-Centric Contextual Selling Strategies at Europe’s Foremost Airline Retail Event
Bojan Jokic, CEO and co-founder of Epteca, will be a featured presenter at the upcoming Airline Retail Conference (ARC) taking place June 2-3, 2015 at Olympia Conference Centre in London. The presentation, titled "Knowing Your Customer – Content & Context" will focus on the impact of using relevance, timing, technique, channel, and the customer decision journey that define a lucrative ancillary merchandising and selling strategy focused on the traveller.