HVS analysis of Myrtle Beach shows branded upper-midscale-and-above hotels surpassing 2019 metrics while the broader market trails, with revenues at $990M in 2025 versus a $1.1B peak in 2021.
The Ellie Beach Resort, a new Tapestry Collection by Hilton property on Myrtle Beach’s historic Springmaid Beach, announces the appointment of Kaitlyn Lofgren as director of food and beverage.
Just steps from the sea and brimming with Southern sparkle, voco The Shelby - Myrtle Beach officially opens today, inviting guests to relax, play, and stay their way in a boldly reimagined beachside retreat. Part boutique hideaway, part social playground, this whimsically coastal escape is where memories are made. Nicknamed the "Grand Strand" for its expansive, uninterrupted 60-mile stretch of coastline, a vibrant new chapter begins in Myrtle Beach's storybook. The Shelby is the first voco hotel by IHG in South Carolina and a heartfelt tribute to its namesake: Shelby Ann Byrd, Myrtle Beach's legendary hostess, athlete, entertainer, and coastal spirit. With every detail designed to honor her storied joie de vivre, voco The Shelby is not just a hotel, it's a sun-kissed state of mind.
Brittain Resorts & Hotels (BRH), in partnership with EOS Hospitality, is redefining the Myrtle Beach hospitality landscape with a monumental investment of over $58 million in transformative renovations at three of its most beloved properties: Caribbean Resort & Villas, Ocean Reef Resort, and Compass Cove Resort. These renovations will deliver an unparalleled guest experience, blending modern comfort with the warm charm and vibrancy Myrtle Beach is known for.
Introducing The Ellie Beach Resort as a new resort option for leisure and business travelers visiting the Grand Strand.
Kingston Resorts in Myrtle Beach, S.C., a multi-property resort owned by EOS Hospitality, has announced the appointment of Tim Arnold as Managing Director. Arnold brings decades of experience and a strong passion for the region to the resort. Overseeing day-to-day operations for 850 employees, over 1,200 guest rooms, six food and beverage outlets, and over 100,000 square feet of event space, Arnold will continue elevating the guest experience, ensuring Kingston Resorts continues its destination leadership on the Grand Strand.
OTO Development has converted an independent on-the-sand property in Myrtle Beach, South Carolina, to the Homewood Suites by Hilton brand.
LBA Hospitality, an Alabama–based hotel management company, today announced that it has recently been awarded the management contract for the Hampton Inn & Suites Myrtle Beach/Oceanfront. The oceanfront hotel located at 1801 South Ocean Boulevard is owned by Mission Hill Hospitality of Denver, Colorado.
Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of next-generation cloud-native SaaS and on-premise hospitality software solutions and services, today announced that Brittain Resorts and Hotels in Myrtle Beach, SC, has selected Agilysys’ cloud-native SaaS PMS solution Agilysys Stay, as well as Agilysys rGuest Service and Owners Accounting for 10 of their properties representing over 3,400 rooms.
Development is growing once again with its fifth waterfront location, the purchase of the South Bay Inn & Suites in Myrtle Beach.
EOS Investors LLC (EOS), a privately held real estate investment firm, has unveiled plans for a multi-phase $50 million dollar renovation of the Kingston Resorts® properties, beginning with a comprehensive $20 million dollar investment in the Hilton Myrtle Beach Resort.
The DoubleTree Resort by Hilton Myrtle Beach Oceanfront has announced the appointment of Stephan Williams as the new Director of Sales and Marketing for the property. In his new position, Williams will execute all sales and marketing strategies for group and leisure markets; developing new programs to maximize opportunities and exceed revenue goals; and oversee the performance management, coaching, recruiting and selection of the marketing and sales team."Stephan is a very motivated industry veteran and we're happy to have him on our executive team," said property General Manager Mich ael Frits. "His extensive experience in leisure and group hospitality sales is a tremendous asset and will enable Stephan to make an immediate impact on our marketing efforts."A 20-year veteran of the hospitality and tourism industry, Williams was most recently Director of Sales and Marketing for Hilton Charlotte Executive Park in Charlotte, North Carolina, where he fine-tuned his exceptional leadership, organizational and problem resolution skills. His distinguished career also includes positions as Director of Sales and Marketing at Hilton Oceanfront Resort Hilton Head Island in Hilton Head Island, South Carolina; Hilton Wilmington Riverside and Riverview Suites in Wilmington, North Carolina; Marriott Hotel in Columbia, South Carolina; and Doubletree Guest Suites in Boston, Massachusetts.
Hilton Grand Vacations Inc. (NYSE:HGV) celebrates today the grand opening of its third Myrtle Beach property, Ocean Enclave by Hilton Grand Vacations Club. The property is also the third Myrtle Beach-based HGV resort developed by Strand Capital Group.
The DoubleTree Resort by Hilton Myrtle Beach Oceanfront, has appointed David Matson as the new Executive Chef for the property. In his new position, Chef Matson will blend Boston's traditional and historical influences into the DoubleTree Resort by Hilton Myrtle Beach Oceanfront stellar coastal cuisine. Chef Matson will draw on more than 20 years of experience to lead the culinary team at the resort.
hotel BLUE in Myrtle Beach is the newest resort to become available to Diamond Resorts™ members. The beautiful beachfront property located along South Myrtle Beach will join three other Diamond Resorts affiliate properties in Myrtle Beach: Dunes Village Resort, Marina Inn at Grand Dunes and Peppertree Ocean Club.
Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, along with developers SpringBridge Development, LLC and Landmark Enterprises announced today the groundbreaking of the Cambria Hotel Mount Pleasant. Located at 1472 Highway 17 North, the 112-room property is set to open in 2018.
Fabris’ tourism career spans three decades and includes 20 years with Starwood Hotels & Resorts Worldwide, Inc. and 10 years with Hyatt Hotels Corporation. He was most recently Area Director of Sales and Marketing for Starwood Hotels & Resorts Worldwide, overseeing 14 properties throughout the Midwest and responsible for combined group revenue production totaling $115 million. Fabris has received numerous awards and recognitions throughout his career, including Sales Team of the Year, Director of Sales of the Year and Outstanding RevPAR Performance, among others. Fabris is a graduate of the Rochester Institute of Technology, where he earned a degree in Hotel Management.
Hilton (NYSE: HLT) today welcomes the 30-acreDoubleTree Resort by Hilton Myrtle Beach Oceanfront in Myrtle Beach, South Carolina, as the latest addition to theDoubleTree by Hilton portfolio of 465+ hotels after a property-wide renovation and expansion project of the resort. Formerly known as the Springmaid Beach Resort, the seaside hotel now boasts a 20,000 square-foot main building, ocean view restaurant and lounge, "grab & go" snack area and outdoor entertainment terrace.
DoubleTree Resort by Hilton, Myrtle Beach Oceanfront, formerly Springmaid Beach Resort in Myrtle Beach, South Carolina has announced the appointment of several new members of their executive team, including Michael Frits, general manager; Travis Campbell, director of front office; Juli Pray, director of revenue, William Owen, director of food and beverage, and Chad Marshall, executive chef. The new members of the executive team assume their positions as the resort completes a multimillion-dollar renovation and repositioning and prepares to reopen as a DoubleTree by Hilton Hotel, in October 2016.
DoubleTree Resort by Hilton, Myrtle Beach Oceanfront, formerly Springmaid Beach Resort in Myrtle Beach, South Carolina has announced the appointment of several new members of their executive team, including Michael Frits, general manager; Travis Campbell, director of front office; Juli Pray, director of revenue, William Owen, director of food and beverage, and Chad Marshall, executive chef. The new members of the executive team assume their positions as the resort completes a multimillion-dollar renovation and repositioning and prepares to reopen as a DoubleTree by Hilton Hotel, in October 2016.