Search - Hospitality Net

Opinion Article Sales & Marketing

October 25, 2011

5 Ways to Optimize for Image Search

Since the release of universal search and Google's release of Google Goggles and Google Voice Search, images have become a strategic part of Search Engine Result Pages (SERPs). Google indexes billions of images and sees hundreds of millions of image-related queries each day. Image search is projected to become even more widespread with the new release of Google Voice (where you can search for images by speaking your query) and Google Image Search, which not only lets you search for images, but lets you search using images.

Santa Clara, California, United States

Supplier News Sales & Marketing

October 20, 2011

Milestone Launches eBuzz Connect 2.0 Group Dashboard for Brands and Management Groups

Santa Clara, CA – October 20, 2011 – Milestone Internet Marketing, Inc. is pleased to announce the release of eBuzz ConnectTM 2.0 Group Dashboard with significant feature enhancements for groups and brands. The new high-performance version of eBuzz ConnectTM Group provides a completely revamped, intuitive dashboard allowing brands and management companies to easily view their hotels' social media and reviews performances and compare against the group's top competing brands.

Santa Clara, California, United States

October 20, 2011

Search Engine Results Pages & Social Media Integration

Expanding your business presence in the online social media world is even more crucial today than before as SERPs are integrating social signals in regular search results. This is something we've seen more frequently in both Google and Bing starting late last year. These days, social media is the new form when approaching organic marketing as social relevancy is now part of the overall off-page promotion criteria.

By Selin Maurice

Santa Clara, California, United States

Press Release Sales & Marketing

October 19, 2011

5 Must-Haves for Social Media Planning

Social media has the potential to be a powerful online tool for hotels. If implemented properly, hoteliers can build brand awareness while maintaining customer loyalty. But it's not something one should jump into blindly. Social media is more than just creating an account and writing a tweet or updating a status. The hotel's reputation is on the line, so GMs or eCommerce managers need a solid social media plan first.

Santa Clara, California, United States

Press Release Sales & Marketing

October 18, 2011

How to Optimize QR Codes for Hotels

By Mike Supple, Sr. Social Media Manager, Milestone Internet Marketing. Simply put, QR (Quick Response) codes are two-dimensional barcodes. These barcodes are arranged in a square, and comprised of black data on a white background. QR codes have a few advantages over traditional bar codes...

Santa Clara, California, United States

October 17, 2011

The Power of Social Media Near a Booking Engine

There have been several articles written about the strength of integrating social sharing into the purchasing process. I remember hearing about a case study where Nike encouraged users to share a link on Facebook that highlighted merchandise they had just ordered. Nike gave online shoppers the easiest possible option to show off their purchase to their friends.

Santa Clara, California, United States

Press Release Sales & Marketing

September 9, 2011

PPC Beyond Search: New Ad Formats, Display, and Social

For some time, paid search campaign managers have been told to treat search campaigns and "contextual" ads – often managed through the same platform – as distinct targeting methods. But with the explosion of ad types such as search retargeting and Yahoo's SmartAds, as well as new tactics for managing and bidding on placements, it's getting harder to justify keeping them in different buckets.

Santa Clara, California, United States

Ad Tambourine One

All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.

Visit HITEC 2026 in San Antonio!

HITEC is the center for the latest conversations on hospitality technology. Come and see the technology shaping the industry.

Hospitality Financial and Technology Professionals (HFTP)

Press Release Sales & Marketing

September 8, 2011

Measuring Profit & ROI Across Channels

Measuring ROI and performance of all marketing efforts is very important. A search marketer should be able to measure every dollar spent and every dollar made. Different teams – display marketing, PR, email marketing, SEO team, paid search, social media, etc – working in isolation on different marketing efforts can make measurement difficult. This information is vital in making any business decisions. It is important for any business to know how much money they are spending and the overall ROI.

Santa Clara, California, United States

Press Release Sales & Marketing

August 31, 2011

Foursquare Business Pages

The geolocation visionary company Foursquare has been pushing many interesting new feature updates lately, a few of which make the tool increasingly useful for businesses to reach their potential consumers in a way that is beneficial to both the business and the consumer. Of particular note is the recent expansion of the business page to all users (previously only available to a handful of select beta-test companies), as well as the ability to create and curate local lists.

Santa Clara, California, United States

Press Release Sales & Marketing

August 29, 2011

Google Hotel Finder Analysis

Google recently announced their newest experiment available to US hotels –Google Hotel Finder. This hotel search tool helps users find hotels, prices and locations more easily. As Google wants to establish itself as a leader in the travel and hospitality industry, its Hotel Finder tool allows them to take a step in that direction. The Google Hotel Finder layout is very similar to a travel booking website with several distinct differences, and from the user's perspective, the new search tool has a few innovative features which they may find to be useful.

Santa Clara, California, United States

Visit HITEC 2026 in San Antonio!

HITEC is the center for the latest conversations on hospitality technology. Come and see the technology shaping the industry.

Hospitality Financial and Technology Professionals (HFTP)

Press Release Sales & Marketing

August 26, 2011

Managing Your Hotel's Online Reputation Using SEO

84% of Americans say that their buying decisions are highly influenced by online reviews1. And according to Opinion Research Corporation, 80% of travelers perform online research prior to booking their travels. As more and more travelers perform diligent research prior to booking a room, it is important that GMs and hotel owners know exactly what information consumers can find online about their hotel. More importantly, search engines like Google and Bing now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must addition to a hotel's revenue management/sales and marketing strategy. If a negative comment or review appears in the results, this can be damaging to the hotel's reputation and can drastically affect its revenue.

Santa Clara, California, United States

Press Release Sales & Marketing

August 25, 2011

Managing Your Hotel’s Online Reputation Using SEO

84% of Americans say that their buying decisions are highly influenced by online reviews1. And according to Opinion Research Corporation, 80% of travelers perform online research prior to booking their travels. As more and more travelers perform diligent research prior to booking a room, it is important that GMs and hotel owners know exactly what information consumers can find online about their hotel. More importantly, search engines like Google and Bing now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must addition to a hotel's revenue management/sales and marketing strategy. If a negative comment or review appears in the results, this can be damaging to the hotel's reputation and can drastically affect its revenue.

Santa Clara, California, United States

Press Release Sales & Marketing

August 24, 2011

Quality Score – Google Adwords’ PPC Algorithm

To understand Quality Score, it must first be understood that while in most cases it is used as a simple integer on a scale of 1-10 (with ten being the highest quality), there are actually several individual Quality Scores that together produce the Quality Score we recognize in the AdWords interface. Some of the different Quality Scores (QS) include:

Santa Clara, California, United States

Press Release Sales & Marketing

August 24, 2011

Follow the Stars: Guest Reviews and Online Reputation Management

Reputation Management: Where, what, and how are people talking about your business. Why should I stay at this hotel and not the one next door? A question most shoppers ask themselves before staying somewhere they haven't seen or heard of before. The point of reference most customers trust is a review or the new word of mouth in a global industry, which enables customers to become more emotionally comfortable with a decision.

Santa Clara, California, United States

Press Release Sales & Marketing

August 2, 2011

Combining Social Media and Websites to Drive Fans & Conversions

A challenge hoteliers experience is how to effectively connect a website with a Facebook page. Here are some ideas and a case study that shows how to cross promote and increase ROI. From March - June 2011, a hotel experienced the following results.

Santa Clara, California, United States

Press Release Sales & Marketing

August 2, 2011

Google Hotel Finder

Google just announced their newest experiment, the Google Hotel Finder. This is a tool that helps users find hotels, prices and locations more easily. Currently, it is only available to US hotels. The Google Hotel Finder's layout is very similar to a travel booking website with a few differences:

Santa Clara, California, United States

Press Release Sales & Marketing

July 27, 2011

Dealing with Negative Hotel Reviews

Now, more than ever, travelers are checking online hotel review sites prior to booking hotel rooms. As a result of this activity, search engines consider these channels as an important part of their algorithm. This includes both traditional review sites, as well as social media channels. With this in mind, it's vital that hotel owners not only monitor what is being said about their property, but also respond to these reviews.

Santa Clara, California, United States

Supplier News Technology

June 20, 2011

Social Media Strategies For The Lodging Industry – An Educational Session

In this educational session, attendees will learn how to successfully implement social media with their SEO strategies, how to measure social media performance, and review some of the most successful and proven tactics for engaging customers on channels where they spend time and perform travel research.

Santa Clara, California, United States

Supplier News Sales & Marketing

June 16, 2011

Milestone Internet Marketing Launches eBuzz Connect 2.0 Reviews Monitoring System

Santa Clara, CA - Milestone Internet Marketing, Inc. announces the release of its second generation online reviews and social media tracking solution, eBuzz Connect 2.0. The new high-performance version of eBuzz ConnectTM solves the key challenges associated with use of reviews monitoring systems by hotels. eBuzz ConnectTM 2.0 features a completely revamped, intuitive dashboard with workflow and goals management integration - enhancing the usability and the actionability of the system. In addition, the tool provides direct interfaces to Facebook and Twitter for users to handle all their social media interactions from a single interface within eBuzz Connect.

Santa Clara, California, United States

Press Release Sales & Marketing

June 14, 2011

Leveraging Social Media Buzz Into Results – an educational session

Topics Covered: The space where revenue management meets social media is a complex, fast-moving one and rapidly staking its claim as one of a hotel's biggest challenges. This educational session presents a panel of thought leaders that will examine many issues such as: How can revenue management deal with a value proposition as defined by the consumer? How do you make decisions about using social media when you are constrained by many ambiguous success metrics? •What is the impact of consumer review sites on traffic and pricing? Do you need an online content strategy to help shape the brand? If so, what does that look like and what can you do to influence the content on social media sites?

Santa Clara, California, United States