Ennismore, the fastest-growing lifestyle and leisure hospitality company, in partnership with Vivium, a single-family office specialising in luxury residential and hospitality investments, announces the signing of a strategic, long-term partnership that will welcome Luura to Morgans Originals, a collection of one-of-a-kind, independent hotels with an iconic cultural story.
Greece retained its 5th position as a top hotel investment destination in CBRE’s 2025 Hotel Investor Intension Survey supported by strong tourism trends and a growing luxury hotel segment. Greece registered 36.0 million international arrivals in 2024, up from 32.7 million in 2023, a growth of 9.8%, while travel receipts increased to € 20.6 billion in 2024 from € 19.7 billion in 2023 (+4.3%), excluding the cruise sector which contributed € 1.1 billion in 2024, an increase of 31.2% compared to 2023. The number of 5-star hotels and hotel rooms in Greece increased during the period 2019 – 2024 by 37% and 22% respectively and the 4-star sector by 14% and 8% respectively. According to data released in March 2025 by the Research Institute for Tourism indicated that the hotel sector generated an estimated total net revenue of € 11.5 billion in 2024 of which 40% by the 5-star sector and 39% by the 4- star segment. Compared to 2023, revenue at the 4-5-star segments increased by 9.9%, while the 1 – 3-star hotel showed a rise of 5.0%. The 3 – 5-star segments represent 56% of all hotels, 77% of all rooms and 92% of turnover. The CBRE survey also indicated that in terms of city destinations, Athens climbed to 8th place reflecting growing investor interests driven by strong tourism fundamentals and an expanding luxury hospitality sector.
Zélia Halkidiki SA, the owners of Zélia Halkidiki, a five-star adults-only resort, have entered into a franchise agreement with a subsidiary of Hyatt Hotel Corporation. With a planned opening under the Destination by Hyatt brand by the end of May, the resort will be the second Hyatt-affiliated resort operating in Greece, comprising 104 guestrooms and 18 suites.
JW Marriott Crete Resort & Spa, the brand's first ever property in Greece, nestled along the sun-kissed shores of Crete' in the area of Marathi near the island's charming town of Chania, is set to open its doors on June 2nd, 2025. The property has been meticulously conceived to harmonize with its surroundings, seamlessly merging Crete's breathtaking natural beauty and rich cultural heritage with a contemporary architectural vision and refined, high-end design.
Grace Hotel, Auberge Resorts Collection, a picturesque sanctuary nestled above the Aegean Sea, is proud to announce the appointment of Jerry Diamantatos as General Manager. With an extensive background in international hospitality and a passion for delivering extraordinary guest experiences, Jerry brings both global perspective and deep-rooted knowledge of Greek hospitality to his new role.
The suites are an expansion of Athens Capital Hotel - MGallery Collection,adding an intimate and bespoke offering to the hotel's collection
Sandblu, a new luxury resort in Santorini overlooking the seaside village of Kamari from the foothills of Greece's ancient Thira mountain, is opening for its first full season on April 17, 2025. With 66 rooms, suites, and villas, various dining concepts, the indulgent Aurora spa, high-end retail, sophisticated amenities, and a peaceful location on the island's east side, Sandblu is setting a new standard for thoughtful luxury amongst the sparkling Aegean Sea.
The prestigious Michelin Guide has unveiled its first ranking of MICHELIN Keys for Greece. The Dolli at Acropolis, nestled in the very heart of Athens’ historical centre and framed by the city’s most striking Acropolis views, receives Two MICHELIN Keys. Deemed by MICHELIN inspectors as a truly unique and exceptional hotel, this achievement cements The Dolli’s unwavering commitment to impeccable service alongside an inspiring design, shaped by a deep-rooted connection to Athens and its rich history. A landmark reborn, after seven years of meticulous ideation, THE DOLLI® stands as a humble piece of divine architecture that harmonizes with its rare proximity to the Acropolis, enriching its surroundings and construing an experience that stays with whoever crosses its threshold.
Set on a secluded peninsula on the sun-kissed island of Rhodes, Amoh, a Luxury Collection Resort, Rhodes is set to open its doors on 28th July 2025. Joining The Luxury Collection's prestigious portfolio, this new hotel extends an open invitation to global travellers seeking a unique oceanfront retreat that thoughtfully blends modern, boutique luxury with the iconic heritage treasures of Rhodes. Situated on the site of an ancient quarry, the hotel pays tribute to the island's stone craftsmanship through its meticulous design and immersive guest experiences, offering a gateway for travellers to explore Rhodes' rich history and cultural significance.
Accor proudly announces the launch of its white paper, Sustainable Expansion of Greek Tourism, an industry report exploring how sustainability can drive long-term growth and resilience in Greece’s tourism sector. In 2024, Greece welcomed a record-breaking over 35 million international visitors, reaffirming its status as one of the world’s top travel destinations.
Bob W, the tech-powered hospitality operator, has signed a long-term lease agreement to transform 4,500 sq m of an Athens office building into 130 design-led serviced apartments.The operator has exchanged contracts with developer-landlord Blend Development for 54 Stadiou Street, situated in an ultra-prime location in the historic city centre and close to a range of major landmarks and transport links. Located in the heart of Athens, Bob W Stadiou will offer easy access to the city's best shopping, dining and visitor attractions. Just a short walk away, Ermou Street - Athens' premier shopping district - features a range of international brands, boutique stores and artisan shops.The former office will undergo a full conversion into premium serviced apartments, offering customers a blend of tech-driven convenience, sustainable design and a hyper-local guest experience. It comes as the firm continues to trailblaze in repurposing former commercial assets into high-quality, design-led accommodations.Bob W Stadiou will also be its third property in Athens, joining Bob W Akadimia and Bob W Eolou. The latest lease agreement further strengthens Bob W's broader European expansion, bringing its total number of units to over 5,000 across the continent.Fit-out works at 54 Stadiou Street have already begun, with Bob W Stadiou set to welcome its first guests this winter. Refurbishment works will enhance the building's energy efficiency with modern insulation, energy-saving lighting and water-efficient features - all powered by 100% renewable electricity.The latest lease agreement comes after Bob W launched its latest sustainability report, as well as the Lodging Emissions & Guest-night Impact Tracker (LEGIT). The new carbon measurement tool, developed in collaboration with environmental consultancy Furthr, provides operators and guests with detailed environmental impact metrics for each room type.
Metaxa Hospitality Group announces the appointment of Serafim Karouzakis as General Manager of Santo Collection. A tourism industry veteran with abundant operational experience earned over more than three decades, Karouzakis is responsible for the administration and operational success of the three properties of Santo Collection including Santo Pure, Santo Mine, and The Villas by Santo Collection on the island of Santorini, set on the coast of Greece's Aegean Sea.
Hilton (NYSE: HLT) has confirmed plans to open three properties in Athens following franchise agreements with Aluma Greece IKE. Adia Aluma Athens, Curio Collection by Hilton and Anise Aluma Athens, Tapestry Collection by Hilton are both expected to open in 2025, with Skylark Aluma Athens, Tapestry Collection by Hilton set to open in 2026. The signings of these three new hotels across the Curio Collection by Hilton and Tapestry Collection by Hilton brands will further strengthen Hilton’s lifestyle portfolio, adding over 500 new rooms for guests in the Athens.
Accor is thrilled to announce that Elatos Resort, a luxurious chalet set in the heart of Greece's alpine wilderness will join the Emblems Collection. The transformation of Elatos Resort will set new standards for intimate luxury and timeless elegance, further enriching the Emblems portfolio.
Opening in spring 2025, Mövenpick Resort Agios Nikolaos Sivota will be the first international resort in Epirus.
The highly anticipated Hilton Garden Inn Athens Syggrou Avenue hotel is now officially open, marking the debut of the Hilton Garden Inn brand in Greece. Located in the heart of Athens, this new hotel offers modern accommodation and an elevated experience for both business and leisure travelers.
Four Seasons, the world's leading luxury hospitality and branded residential company, in partnership with Hinitsa Bay Holdings, announces plans for the redevelopment of a beachside property at Hinitsa Bay, Porto Heli, Greece into a luxury resort and private residences.
As we reflect on another year of dedication to sustainable growth and responsible hospitality, I am proud to present our 2023 Sustainability & CSR Report. At Mitsis Group, our commitment to excellence goes hand in hand with our unwavering dedication to sustainability, social responsibility, and ethical governance. This year, we have continued to make significant strides in our efforts to create a positive impact on the environment, empower our communities, and ensure that our guests can travel sustainably.
This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry.
Leading luxury hospitality company Four Seasons and Blue Iris Investments S.A, ('Blue Iris'), an investment vehicle of AGC Equity Partners ('AGC'), a global alternative asset investment firm, announce plans for a brand new beachside resort that will welcome its first guests in summer 2025.