The article outlines six strategies for hotels to adapt to volatile travel patterns, including flexible policies, real-time pricing, and local market focus.
Lighthouse earned recognition for launching AI tools including a ChatGPT booking app and revenue optimization agents serving 80,000+ hotels globally.
The May 2026 summit at Sandals Grande Antigua will focus on AI-driven marketing, conversion optimization, and reducing OTA dependency for Caribbean hotels.
Lake.com offers hosts 0% commission through $499 Premium and $3,999 Portfolio annual plans, replacing traditional per-transaction fees.
Storey Hotel Management Group uses microsegmentation and strategic email timing to reduce cart abandonment and convert OTA guests to direct bookings.
A practical guide for independent hotels on joining consortia and TMC programs to gain corporate GDS visibility, including fees, requirements, and key deadlines for the 2027 season.
Tambourine's new tool lets guests compare and book multiple properties on one page, targeting hotel clusters and collections to boost direct bookings.
Lighthouse launches Connect AI app in ChatGPT's marketplace, giving hotels direct booking presence in AI conversations that bypass OTAs.
Hotels often pay for bookings from guests who already decided to stay there, with attribution models masking this "recycled demand" problem.
The article argues destinations must use AI-driven demand prediction and personalized marketing to compete for more selective travelers during economic uncertainty.
The report ranks hospitality tech products across six departments based on 80,921 verified reviews from hoteliers in 152 countries.
Study of 2,700 AI queries shows five London luxury hotels captured 57% of AI recommendations, with Google AI Mode routing favouring OTAs over direct booking
MCP could enable hotels to integrate AI assistants directly with their booking systems, potentially reducing dependence on OTAs for guest acquisition.
Apaleo's founder demonstrates live hotel booking through ChatGPT, with 15-20 hotel groups already deploying AI agents in production.
Aven Hospitality's Mark Hollyhead discusses how AI-driven search shifts booking from filling forms to expressing intent, requiring hotels to control their own representation.
Google's 2025 revenue grew 15% to $403B despite AI search rise, with traditional search still receiving 34 times more visits than AI platforms.
The article argues hotels need dedicated CRMs for prospecting since traditional sales systems only manage booked business, citing one property's $1.2M in direct group revenue from nurturing campaigns.
Cendyn's CEO and HOSPITALITY X Co-Founder discuss how social media evolved from brand awareness to direct conversion channel at ITB Berlin.
Brad Brewer will discuss how AI agents are reshaping hotel discovery and booking behavior, urging hoteliers to optimize for AI systems or risk losing guest relationships to intermediaries.
Hotels waste marketing spend chasing demand instead of creating it, allowing OTAs and intermediaries to control traveler decisions from the start.