The Hospitality Industry Technology Exposition and Conference (HITEC®) 2026 welcomed more than 6,100 hospitality professionals to the Henry B. González Convention Center in San Antonio, Texas. ... in hospitality.
the business in real time. ... As hospitality becomes increasingly automated and AI-driven, we're seeing more hospitality brands adopt this approach.
Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com ... As the host of The Hotel Moment podcast, she interviews top players in the hospitality industry.
Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com ... As the host of The Hotel Moment podcast, she interviews top players in the hospitality industry.
Red teaming is how you find these failures while they are still cheap — a line in a test report rather than a line in a judgment. Modern AI regulation now encodes this. ... You cannot test what you have not cataloged — and “shadow AI” is already in your building. Separate the guest’s words from the system’s instructions.
From advances in AI to shifting consumer behaviors and guest expectations, the decisions being made today will shape the future of hospitality. ... , Hospitality Upgrade, Hotel-Online The 2027 HSMAI Commercial Strategy Conference will take place June 29-30, in Orlando, Florida.
The challenge is that much of the hospitality industry’s content ecosystem exists in places hotels rarely see. ... And in many ways, it may become one of the defining distribution challenges of the AI era. Because the future winners in hospitality will not necessarily be the hotels with the most content.
Grevon Kore, a connectivity layer for hospitality, solves direct revenue and staffing challenges today through its booking and voice agents while positioning hotels ahead of the shift to AI-powered travel ... And because they run on Grevon Kore, every property is simultaneously building its position in the infrastructure that AI-powered travel planning is converging around.
A new World Panel viewpoint argues that hospitality's foundational commitment to human connection is now being formalized in law, from labor protections and data privacy to AI accountability frameworks ... The data lands with particular weight in a week when AI-driven labor tools dominated the HITEC show floor.
CHIEF is designed for hotel owners, general managers, hospitality executives, department leaders, tourism stakeholders, destination representatives, association executives, industry professionals and hospitality ... solution providers seeking practical insights, meaningful industry connections and a voice in the conversations shaping the future of Caribbean tourism.
The strongest signal in this year’s chart, however, is the emergence of AI discovery and visibility platforms as a distinct category within hotel distribution. ... Hotel Distribution Technology Chart 2026 highlights the rise of AI-powered direct booking Alongside AI discovery, the Hotel Distribution Technology Chart 2026 introduces another emerging layer: AI-powered
What looks manageable in a strong market often becomes expensive in a weaker one. A simple diagnostic makes this visible. ... Where the Real Strategic Divide Now Sits The real divide in hospitality is not between hotels that want more direct business and hotels that do not. Nearly all want it.
A personalised AI Concierge moves guests through check-in, concierge requests, F&B, and check-out via SMS, WhatsApp, browser, or a standard phone call. No app. No friction. ... Check-in, digital key, AI Concierge, F&B ordering, upgrades, and checkout — connected, on-brand, with nothing to install.
Marriott put a conversational AI product in front of 283 million loyalty members. Amadeus announced a full AI strategy expansion. ... Read the announcement → HITEC 2026 So Far: Where AI Feels Thrilling and Unsettling at Once A first-person recap from the Hospitality Net team on the ground in San Antonio finds broad consensus that AI
employees, how response time data can serve as an early predictor of employee burnout and attrition, and why AI in hospitality should be understood as a noise-canceling layer rather than a job-disrupting ... "I don't think AI would disrupt hospitality," he says. "I think it's going to boost it."
She is trained on 17 years of hospitality data and 1.1 billion Rich Guest Profiles, giving her a depth of understanding of guest behavior that no general-purpose AI can match. ... "Generic AI can write a generic email. Ivy understands the guest behind it, because she's built on the deepest, cleanest hospitality data in the industry. We're not selling AI as a buzzword.
It is about whether the inbox AI determines your message is relevant, trusted, and worth showing prominently to the guest. This creates a new challenge for hospitality brands. ... the AI-powered inbox.
SAN ANTONIO — Revinate today announced two AI-powered capabilities that put Ivy, its hospitality decision intelligence, to work where hoteliers feel the pressure most: the reservations call floor and the ... Now it's automatic, and it's accurate, because it's built on the deepest hospitality data in the industry.
Your employees go home, ask an AI a vague, badly-worded question, and get a clear answer in seconds. ... In hospitality, Ladera.ai is doing the same thing to one of the most fragmented data environments in business.
Inspired by a recent webinar, AI & Hospitality: How hotels get found in 2026 , this article explores what that shift means for hoteliers, and why Model Context Protocol (MCP) could play a role in the next ... If a hotel cannot be clearly understood by an AI system, it becomes far harder to surface in an AI‑driven journey.