The AI Guest Engine: Unlike static loyalty programs, Journey uses AI-powered intelligence to help hoteliers better understand guest behavior, preferences, and intent. ... The chains taught the world to stay in the same room over and over. We reward people for choosing the places worth remembering, and for the first time, independents set the terms.
Around sixty percent of travellers now use AI to plan a trip, and roughly eighty percent of the suggestions those tools return come from the online travel agencies. The conclusion follows quickly. ... Europe is not ready for AI, in his view, partly because of how it has regulated.
“As AI rapidly reshapes how consumers discover and engage with digital commerce, UrVenue is investing in the next evolution of our platform to make experience inventory more accessible, intelligent, and ... In addition to extending these capabilities, we look forward to discussing our AI strategy (with active development toward Model Context Protocol enablement) with all hoteliers looking for an AI-powered
discovery in an AI-driven world.” ... The AI Signal Report is the first report in Travel Media Group’s new AI Visibility Suite, a collection of insights designed to help hotels understand and improve how they appear in AI-driven discovery.
People do take on that bridging role naturally, she said, usually those with a foot in both worlds who understand how each lives and works, and transmission between ages is essential in a business that ... AI is here to stay, she said, so the task is to use it to our advantage and let it complement the human work rather than stand in for it.
Two industries that have almost nothing in common — a hotel front desk and a hospital ward — began worrying about precisely the same thing, in almost the same words. Not about whether AI works. ... Then I read Laura Dyrda’s reporting in Becker’s Hospital Review , under the headline “Health systems race to rein in AI costs.” It could have been written about hotels.
Before a traveler ever sees a recommendation, an AI model may have already weighed hundreds of signals in an effort to establish confidence. That subtle shift changes everything. ... In many ways, hospitality is entering a trust economy. Travelers have always made decisions based on trust, but now digital systems are participating in those decisions as well.
Themes earmarked for initial action include content strategy in the age of large language models, the future of direct channels, AI-native hotel technology architecture, and how hotels can maintain visibility ... as travellers increasingly use AI-driven search, recommendations and planning tools.
Last week in Amsterdam, Booking.com gathered its partners for Click — two days built around traveler trends, personalization, and AI's place in how hotels get found. ... What an agent can address with no one in the path is the seat between the traveler and the room — and that seat is the one Booking.com occupies.
The 2026 edition reflects how traveler discovery is expanding beyond OTAs and metasearch into AI assistants, map platforms, messaging communities, and conversational interfaces where discovery and booking ... As AI assistants and map interfaces become increasingly influential in travel planning, structured content and interoperability are becoming strategic priorities for hotels.
The project supports a large-scale global loyalty ecosystem serving millions of travelers across thousands of hotel properties worldwide. ... In addition to the loyalty processing improvements, RobosizeME is also supporting travel partner billing automation initiatives tied to Caribbean operations, helping improve reconciliation workflows and
Deep Links: Learn more about AI in Hospitality and Travel The One We’ve All Been Waiting For: Google’s Agentic Shift and the Reality of Distribution What You Must Take Away from Marriott-Google AI Direct ... How does automated Soft AI differ from Hard AI in hotel operations?
Not whether AI will change hospitality technology, but whether it will replace it entirely. Lighthouse launched an AI teammate today. ... And Europe's entry system rollout is carrying a risk that most hotels in gateway destinations have not fully priced in. Viewpoint: Will AI Eat Established Hospitality Tech by HITEC 2030?
DENVER — Lighthouse, the Commercial Operating Platform for the travel and hospitality industry, today launched Ernest, an AI built to be the newest member of every commercial team. ... That last mile, the bridge between a general AI model and a hospitality-specific outcome, is where Lighthouse now lives. Simply using AI isn’t enough.
As the world leader in guestroom tablets following the June 2025 acquisition of Crave Interactive, HCN’s platform has evolved into an AI-powered digital concierge, a guest communication hub, room controller ... “Travelers spend billions of dollars annually at their destinations, making purchase decisions while staying in hotels,” Bidner said.
It is the only platform in the category to combine predictive, generative, and agentic AI in a single solution. ... Mark has built commercial organizations in hospitality technology, and that experience is critical as we expand LodgIQ’s reach and deepen adoption across hotel organizations.
What hotels can learn from catering This is where his catering years come in. ... Use it to work more efficiently behind the scenes, and to take the friction out of the dull moments for the guest, the form you fill in at check-in and the like, so that people are freed to create something
Booking.com ’s conference presentation reported that 75% of their customers expressed optimism about travel in 2026. 2. ... travel. 3.
Lucia is built around five AI-assisted devices that work in combination to deliver fully personalized movement programming for guests across the full fitness spectrum, from seasoned athletes to those returning ... The lineup includes the CAR.O.L. bike, which uses AI to deliver personalized high-intensity interval training in as little as eight minutes, calibrated to each individual's fitness level; React Sport,
Pallas will report to Anna Scozzafava, Chief Data, AI & Technology Officer, and will help drive the company's next phase of technology innovation. ... In his new role, he will help support the continued development and adoption of the company's broader AI-enabled capabilities, including Choice Hotels Business Direct, EasyBid and RAISE.