The largest funding rounds in hospitality technology last year went to the platform layer, not to the AI features sitting atop it. ... Over the next twelve to eighteen months, I expect agentic AI in our sector to split cleanly in two.
Developing a solid data foundation is crucial for effective AI execution in hospitality, ensuring clean data flow and accuracy. ... How does automated Soft AI differ from Hard AI in hotel operations?
In hospitality, the first three respondents to an RFP win 90% of the business. A planner comparing venues in real time doesn't wait. ... The question worth asking before AI implementation Revenue and sales management accounts for 30.7% of AI application in hospitality, the largest single share.
Not whether AI will change hospitality technology, but whether it will replace it entirely. Lighthouse launched an AI teammate today. ... And Europe's entry system rollout is carrying a risk that most hotels in gateway destinations have not fully priced in. Viewpoint: Will AI Eat Established Hospitality Tech by HITEC 2030?
AI has moved from experimental to essential for every hospitality business. ... That last mile, the bridge between a general AI model and a hospitality-specific outcome, is where Lighthouse now lives. Simply using AI isn’t enough.
Our white paper—available exclusively to HITEC attendees who visit our booth—demonstrates why hotel commerce media may be one of the most significant untapped profit opportunities in hospitality today. ... Unlike traditional hospitality technology investments that represent a cost center, HCN's platform is engineered to create value in three ways: It generates direct revenue for hotels through commerce and
It is the only platform in the category to combine predictive, generative, and agentic AI in a single solution. ... Mark has built commercial organizations in hospitality technology, and that experience is critical as we expand LodgIQ’s reach and deepen adoption across hotel organizations.
He came back to hospitality in 2025 to lead the association, and he brought a caterer's eye for what hotels could do differently. The full conversation is available to watch below. ... Hospitality cannot stockpile its product, since you cannot make a room-night or a meal in advance, so the work demands constant flexibility.
From financing headwinds to the rapid rise of AI in guest discovery, this year's sessions reflected an industry navigating complexity with cautious optimism. Here are their top five takeaways. 1. ... This creates a new imperative of ensuring properties are visible not just on traditional OTAs, but in the AI-driven discovery environment and social media algorithms that are quickly influencing how people
Lucia, sat down with Adam Mogelonsky to explain what makes this development categorically different from anything else in the region, and why the hospitality industry should be paying close attention. ... It is, in Ozgur's framing, a clinical operation delivered within a hospitality environment. "Hotel wellness generally offers a spa, yoga classes, and health food," she says.
It died in a room full of franchisees and owners who came in with pitchforks. ... One line has been rattling around my head ever since: "In the era of AI, knowledge has become a commodity — and wisdom has become the scarcity."
hear in return. ... The misalignment, in his view, is in how people think about AI. Some are still a little scared of it, but it is inevitable, it is already here, and it is going to grow fast.
The appointment builds on Choice Hotels' continued leadership at the intersection of hospitality and technology. ... In his new role, he will help support the continued development and adoption of the company's broader AI-enabled capabilities, including Choice Hotels Business Direct, EasyBid and RAISE.
Generally, more people with access to AI will not mean better solutions, it will mean more noise in the market, more fragmented and badly deployed technology - just like the last decades, but at a bigger scale, and the people who suffer are hotel employees and guests. I do believe that to stand out from the pack and deliver something truly remarkable, you need genuine innovators to bring all these solutions together in a coherent ecosystem that is open, collaborative, and truly end-to-end in how we serve guests. The best technology partners will build closer partnerships at the backend layer, while hoteliers can build complete AI workflows on the frontend.
He reported year-over-year growth of 4.5% in food and beverage revenue, 5.6% in wellness revenue, 6.3% in conferences and events, and 9.2% in golf revenue. ... Many of those workers are staying in hotels, particularly in secondary and tertiary markets. In some places, AI is already creating measurable hotel demand.
AI Hospitality Alliance Names Its 22-Member Advisory Board Following its launch two weeks ago, the AI Hospitality Alliance announced a 22-member inaugural Advisory Board spanning hotel brands, cloud infrastructure ... , payments, academia, and AI platforms.
Hospitality gives everyone a chance. When he started in the late 1980s, leadership was largely European, male and older. ... Today someone from the smallest village in India or Bangladesh can rise to run the best luxury hotels in Dubai or Saudi Arabia.
Hotel Equities (HE), a best-in-class hospitality operator, announces the appointment of Brian Jenkins as Head of HE Labs ™, Hotel Equities' dedicated innovation and incubation platform built for ... Previously, Jenkins held a series of strategic roles at Springboard Hospitality, which he joined in 2016 ahead of its combination with Hotel Equities in 2025.
They will be the ones who treated AI as a means and never once confused it for the point, which was always the part of hospitality that made anyone want to pay us in the first place. ... The parts of hospitality that earn loyalty, judgment, and warmth in the moment something goes wrong, do not delegate cleanly to a machine, and any AI investment justified mainly by headcount reduction
Gateway Hotel in Port Moresby is the first property in Papua New Guinea to implement Daylight PMS, setting a new benchmark for modern, integrated hospitality technology in the region. ... Coral Sea Hotels Group is setting a new standard for hospitality in Papua New Guinea. Daylight PMS was designed around the guest, not just the room.