U.S. hotel performance for February 2026
RevPAR increased 4.3% nationally, with San Francisco leading gains due to Super Bowl LX while New Orleans declined after hosting the previous year.
RevPAR increased 4.3% nationally, with San Francisco leading gains due to Super Bowl LX while New Orleans declined after hosting the previous year.
The guide explains ADR calculation, why rates fluctuate with demand patterns, and practical strategies to increase room revenue without alienating guests.
Fabian Bartnick explores the ethical boundaries of hotel revenue management, arguing that pricing differentiation is justified when transparent but becomes problematic when it exploits customer ignorance.
Commonwealth Hotels partners with Sales on Tap to train its national sales teams in modern prospecting and digital relationship-building techniques.
Newport's annual retreat brings together 200+ leaders for education on AI marketing, data analytics, and profit-first strategies while strengthening vendor partnerships.
The event explored "Sofa Money" strategies to monetize underutilized hotel spaces like lobbies and rooftops, moving beyond ADR growth to optimize existing assets.
The author argues that reliable hotel feasibility studies must prioritize surviving downturns over proving upside, requiring independent analysis and comprehensive stress testing.
Industry experts discuss how centralizing back-office functions allows hotel GMs to focus on leadership and business strategy rather than operational processes.
Industry newsletter examines major hotel brands' outdoor hospitality plays and independent operators driving the landscape hotel category forward.
The article provides practical frameworks for independent hotels to avoid underpricing (which hurts RevPAR despite high occupancy) and overpricing (which reduces bookings and increases OTA dependence).
GHA DISCOVERY India membership hit one million with $75mn spent globally in 2025, while The Leela announces expansion into Coorg and Jaisalmer.
Four senior executives appointed to lead unified commercial strategy across both properties, with focus on pre-opening preparations for Roswyn debut.
HOSPA's new 5-week course teaches hotels to optimize meeting room profitability as MICE sector grows from £9bn to £18bn by 2029.
Investment volumes in Central and Eastern Europe rose 170% in 2025, with Prague, Budapest, and Warsaw leading RevPAR growth.
European hotels achieved €69.3 GOP PAR in 2025, up 2.1% year-over-year, with London leading at €155 PAR while Milan and Warsaw showed strongest growth.
AI transforms hotel data collection from reactive reporting to predictive intelligence, unifying systems to anticipate guest needs and optimize revenue in real-time.
HVS reports March RevPAR up 3.9% nationally with luxury hotels leading gains, while hotel cap rates average 8.3% in Q4 as transactions remain below peak levels.
Revinate CMO discusses with Pyramid Global's Evan Crawford how connecting siloed guest data enables better personalization and revenue growth through AI-powered marketing.
Kiosk.eu promotes their European-built self-service kiosks as hardware-first solutions that integrate with PMS systems to automate check-in while enabling staff to focus on personalized guest service.
AI requires contextual, real-time guest data rather than static personas to deliver effective personalization and capture revenue opportunities.