Layla has built an exceptional AI-powered travel planning experience that aligns perfectly with our vision for the future of travel. ... We know that our travelers desire personalized and complete experiences, and AI is making that possible in entirely new ways.
This matters more in AI environments than in traditional search. Instead of browsing lists, travelers increasingly describe what they want. ... A practical shift in how hotels approach AI The interview ultimately suggests a shift in mindset. AI will continue to influence how guests discover and book hotels. That direction is already set.
AI and technology-related investment is emerging as a significant driver of business travel growth, particularly in North America and Asia Pacific. ... Nearly three-quarters (74%) of business travelers report traveling as much or more than in previous years, led by Asia Pacific, where four in five (80%) maintained or increased their travel activity.
Increasingly, the traveler never sees a list at all. They ask an AI chatbot: "Where should I stay in [your city] for a fun long weekend?" ... A 2026 report from Amadeus's Travel Dreams , drawing on 6,000 travelers and 500 hotel general managers, found that 69% of travelers are now confident enough in AI summaries to make an informed choice without
In the average market, five properties accounted for half of everything AI recommended. In Chicago, Maui, and Napa Valley, four did. ... What was measured, and how The AGR Luxury Hotel AI Visibility Index put ten questions travelers ask to ChatGPT, Google AI Mode, and Gemini, across New York City, Los Angeles, Chicago, Miami, Maui, and
In March 2026, OpenAI made a move that barely registered outside the industry: it pulled Instant Checkout — its in-chat purchase button — out of ChatGPT's main interface and stopped processing travel transactions ... Brad Brewer, founder of Agentic Hospitality, warned in PhocusWire back in October 2025 that OTAs are positioned to replay inside AI assistants the same move they made in search: absent specific regulation
Excitingly, this new-look Adina forms part of TFE Hotels’ broader evolution of their flagship brand, with a strong focus on design, comfort, Australian hospitality and how guests travel today. ... Adina reopens on 3 August with the official launch in September. Visit adinahotels.com for more information.
Conference Highlights Include: When Discovery Changes – A connected series on the zero-click guest, new discovery behavior, competing for direct bookings, and why travel keeps getting simpler for travelers ... “In Lisbon, HEDNA is bringing the full value chain into one room to prepare for what's coming.”
The dietary requirement, the drink order, the third anniversary in the same room: it's all in there somewhere, in a system that can't act on it. ... It's why Mews is building an operating system where AI has the whole guest picture to act on – so the welcome surprises lifestyle hospitality has been missing become built in to the operation, not a happy
As AI reshapes who surfaces in discovery, the hotels that can't generate demand from scratch face a structural problem that a better chatbot won't fix. ... As AI discovery concentrates visibility among established names and travel growth shifts toward data-thin emerging markets, the harvesting model faces a ceiling that better tools don't raise.
Coupled with a rise in “revenge travel” following the cancellation or postponement of trips during a tumultuous 2025, these trends are boosting RevPAR, particularly in the luxury, upper-upscale, and upscale ... Our 2026 forecast reflects an expectation of continued strong fall travel and ADR growth in light of the trends that unfolded this past spring.
The Next Disruption Will Not Be a Cheaper OTA argues that AI travel agents could become the most powerful gatekeepers yet, deciding which hotels a guest ever sees, while hidden fees and pressure to cut ... Expansion news came thick in Asia, with Ascott adding nine signings in Vietnam in the first half, growing its portfolio there by more than 30%, and Hilton signing a lifestyle trio in Phuket, Chiang Mai
BCD Travel today announced a strategic investment in AMGINE , corporate travel’s trusted AI automation platform. ... An early adopter of AI in corporate travel, BCD has been applying AI across its technology and service environment for years, including generative AI and increasingly agentic AI to execute complex workflows
OTA Ads is designed to give hoteliers a simple way to increase visibility on OTA search results pages and reach travelers while they are actively searching. ... OTA Ads expands the suite into OTA visibility, giving hotels another way to reach travelers in high-intent booking moments from the same platform they already use to manage their business.
by AI A Real-World Example of Integration in Action Can you share an example where connected systems improved operations or guest satisfaction? ... The Future: AI, Automation, and IoT Which emerging technologies will reshape hospitality in the next three to five years?
First, a global memory-chip shortage — driven by datacenter demand for the same AI boom hospitality is racing to adopt — pushed component costs up across the board; Apple raised Mac and iPad prices in ... Guest device refresh and digital key adoption Mobile key, UWB hands-free entry and on-device AI concierge features have all been throttled by the long tail of aging handsets in the guest population.
For more than a decade, the old Sonder was a trusted name in design-led urban travel, offering high-end apartment-style and boutique hotel stays in neighborhoods travelers most wanted to experience. ... Where the old Sonder's technology once lived in the lock on the door, it now lives in discovery, memory, and AI-enabled personalization John Lyotier, co-founder and CEO of TravelAI In November 2025, after
Three AI booking interface announcements in three days: Radisson and Accenture on Tuesday, IHG today. ... IHG Launches AI Conversational Search Across 7,000+ Hotels IHG has launched AI conversational search in beta on IHG.com and the IHG One Rewards app, letting guests describe travel needs in natural language
When forward-looking demand, rate shopping and AI-driven pricing recommendations are combined in one platform, what could change at your property in a normal week? See Lighthouse Pricing in action. ... Because searches happen well before bookings, this reveals demand building long before it appears in on-the-books data. What is Ernest? Ernest is Lighthouse’s AI teammate.
84% of APAC travellers say travel helps them reset mentally and emotionally 9 in 10 would rather adapt their travel plans than cancel when disruptions occur Travellers are becoming more intentional, prioritising ... important role in helping travellers turn plans into memorable journeys.