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Technification Is Accelerating Commoditization

a human concierge is fully replaced by a personified app, when all RFPs for hotel groups and events are responded to by AI-powered sales CRMs, what is left for one hotel to differentiate itself? ... (Source: Wikipedia) So what is the best way to differentiate your hotel from another in the same location and within the same classification? People! Your people are your hotel’s superpower.

Accor Accelerates Franchise Growth and Strengthens Partnerships at the 2026 Pacific Franchise Conference

Accor gathered 270+ franchise partners and owners in Sydney to discuss growth strategy, investment trends, AI-driven efficiencies, and loyalty, covering its 420+ Pacific properties. ... SYDNEY - Accor , the largest hospitality group in the Pacific region, has successfully concluded its 2026 Pacific Franchise Conference , bringing together more than 270 franchise partners, hotel owners

OTAs and Google I/O

Yes, Expedia has flights, hotels, cars and they have lots of experience in this space. Probably more than any other major OTA. ... But in my view there’s no way that search continues to be what it currently is. Some have argued that there’s nothing wrong with Flight search today, so why use AI search.

Mews unveils the operating system for hospitality

In a 2026 Mews survey of 500 hoteliers across five countries, the most-cited outcome hoteliers want from new AI investment isn't more AI. ... In 2015 , the first open API in hotel software, the first native guest messaging built into a PMS, and the first embedded PMS payments. In 2018 , the first online check-out.

Will guests trust AI with their travel plans?

In this episode of Hotel Moment, Karen Stephens , Chief Marketing Officer at Revinate, sits down with Aaron Miller , VP of CRM at Highgate, to explore how hospitality brands can embrace AI without losing ... Tune in to hear why the hotels that win in the AI era won’t just automate faster, they’ll use AI to create smarter, more personalized guest experiences that still feel human.