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HBX Group acquires full ownership of PerfectStay

By combining PerfectStay’s proven packaging technology with HBX Group's global hotel inventory and distribution scale, we strengthen our offering for clients looking to enter or accelerate in this market ... In addition, HBX Group and PerfectStay together power more than 55 white‑label websites offering hotel and dynamic package solutions to banks, loyalty programmes and consumer brands worldwide.

Building Purpose-Driven Hospitality with Technology: Insights from Marc Laros, CTO at The Usual Hotels

The Usual Hotels is positioning itself as one of Europe’s most sustainable hotel brands, with an ambitious plan to scale to around 20 properties in the next five years. ... It’s an approach that prioritizes adaptability over permanence, especially in a landscape where technology is moving faster than ever. AI plays a central role in that vision.

The Great Debate on Channel Manager, Switch and Direct Connect with Sebastian Leitner and Natalie Kimball

It ensures that what a hotel sells in its CRS is exactly what the traveler sees, preserving data and rate integrity at a massive scale and reducing the need for manual intervention. ... As the industry becomes more specialized, workflows are being fragmented: guest communication might live in the PMS, while pricing lives in the Channel Manager, and content is delivered via an AI storefront

70% of Guests Still Prefer Human Interaction Despite AI Gains, Agents Offer Small Hotels Competitive Edge

Research Shows 70% of Hotels Report Guests Prefer Human Check-In Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI systems ... The Danish AI hotel platform grew from 12 to 50+ hotels across five countries with backing from hospitality and tech veterans. European hotels achieve €69.3 GOP PAR in 2025.

The Algorithm Can't Say Welcome: Why Hospitality Still Needs a Human Face

Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains. Last spring, I stayed at a hotel near a conference. ... The real questions are: Which problems AI is suited for, which it handles poorly, and whether the hotel industry has been too imprecise in its distinction.

AI Assistants vs. AI Agents:

Because this isn’t just semantics — it’s a fundamental shift in how work gets done in our industry. 99% of people using AI today are still using it as an assistant, tapping into maybe 1% of what AI can ... AI is getting very good at reasoning. But it still lacks physical grounding. In hospitality, that matters.

Heimat-Liebe-Hotels Chooses Canary Technologies to Provide a Streamlined, Mobile-First Guest Experience

German hotel group Heimat-Liebe-Hotels implements Canary's mobile-first platform featuring Mobile Check-In and AI messaging to streamline operations while maintaining local authenticity. ... With Canary, Heimat-Liebe-Hotels is digitizing key touchpoints across the guest journey with Mobile Check-In, AI Guest Messaging, Dynamic Upsells and Digital Compendium.

IHG Hotels Resorts Focuses on Three Leading Commercial Engines to Build a New Business Travel Ecosystem

We also continue to invest in advanced technologies and solutions to support effective commercial execution and maximize value for guests, owners and hotel teams. ... Currently, IHG operates more than 900 hotels in Greater China and continues to expand its presence in the region, having introduced 13 brands across the luxury & lifestyle, premium, and essentials segments

From Data to Foresight: How AI Is Rewiring the Way Hotels Collect Guest Intelligence

AI transforms hotel data collection from reactive reporting to predictive intelligence, unifying systems to anticipate guest needs and optimize revenue in real-time. ... Leadership Imperative: Culture Before Code Here’s the paradox: AI success in hotels isn’t about algorithms, it’s about alignment.

Hotels risk losing visibility as search behaviour rapidly evolves with the rise of AI & social search

While there are around 74,000 monthly Google searches for “hotels in London”, there are 47,300 searches on TikTok and 28,100 on Perplexity for the same term, highlighting a growing shift in ... For those interested in learning more about the role of AI in hospitality, Access Hospitality is hosting a webinar on 14th May on how hotels can stay visible in the age of Intelligent Search.