Using Hôtel de Paris Monte-Carlo as a case study, the piece argues that heritage hotels compete not on amenities alone but on their ability to turn history, location, and culture into a distinctive, irreplicable guest identity.
Aparium Hotel Group's SVP of Brand and Marketing argues emotional connection and "reading the room" remain irreplaceable by AI, sharing how lifestyle hotels build authentic, neighborhood-rooted guest experiences.
Hilton Garden Inn Cancun Airport GM Cecilia Betancourt shares how PMS platforms, digital check-in, and connected systems help hotels personalize service without replacing human connection.
The article argues that a hotel's atmosphere is built through a unified design logic applied consistently across materials, finishes, and objects, down to items like a wooden key card.
The article outlines four design principles for integrating fitness technology in hotel wellness spaces, positioning equipment as a service, revenue, and sustainability asset.
A new 2026 report argues psychological well-being should be treated as a strategic priority in hospitality, covering employee culture, space design, human connection, and transformative guest experiences.
We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Frank Pitsikalis, SVP of Product Strategy and CMO at Agilysys.
Research shows 53% of U.S. consumers have received incorrect information from AI bots, highlighting the risk of over-automating customer service at the expense of human judgment and empathy.
A practical guide to mapping all six stages of the hotel guest journey, from inspiration to post-stay loyalty, with tactics to increase direct bookings at each step.
Marriott named Coca-Cola its global beverage partner across carbonated soft drinks, hydration, and functional beverages, with a phased rollout across guestrooms, restaurants, lounges, and events worldwide.
Marriott's Luxury Group surveyed 2,800 affluent travelers across 8 Asia Pacific markets, identifying four Gen Z archetypes that are redefining luxury through wellness, disconnection, heritage, and tradition.
UBTech's consumer humanoid robot launch signals a shift in guest expectations that hospitality must address, as home companion AI sets a new relational benchmark hotels are unprepared to meet.
Hotels catering to coolcation travelers can strengthen guest experience through natural materials, locally inspired amenities, and operationally practical details like gear storage and flexible breakfast hours.
We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Tanya Pratt, Global Vice President of Strategy and Product Management at Oracle Hospitality.
RateGain's VP APAC MENA outlines 10 AI use cases for hotels, from predictive pricing to 24/7 chat, as 70% of APAC travelers already use AI across the travel journey.
Laasie and Stayntouch have integrated their loyalty and cloud PMS platforms, giving hotels real-time profile sync, flexible reward options, and tools to boost direct bookings across 3,000+ properties.
A conference recap from HSMAI 2026 in San Antonio covering four recurring themes: resilient consumer spending, commercial team alignment, AI-driven hotel discovery, and the return to hospitality fundamentals.
Finland's first carbon-neutral hotel chain has deployed Canary's digital check-in, AI messaging, and upsell tools across its five-property portfolio.
AI is not replacing search but expanding it, and hoteliers must adapt by optimizing for conversational queries, structured data, and AI-driven recommendation engines alongside traditional SEO.
Reflections from HITEC 2026 show hoteliers are not seeking more technology but simpler, better-connected systems backed by partners who reduce complexity and stay engaged post-implementation.