Sustainability

It's not a KPI problem, it's a logic problem

To KPI or not to KPI assumes that metrics are the lever. But in real estate and hospitality, the real lever is sequencing. We don't have a KPI problem, we have a decision logic problem. KPIs are just the output of upstream workflows. Yet in 2025, asset upgrades still rely on fragmented, manual processes that break long before reliable data is even available. We have seen how KPIs can backfire, especially when short-term metrics or legacy certifications are mistaken for long-term assurance. One of our clients proudly achieved BREEAM Excellent just a few years ago, only to now face an EPC E rating and a multi-million-pound retrofit bill. The upgrades were superficial, the certification held weight at the time, but the building is now non-compliant. KPIs weren't wrong: they were simply disconnected from science-based targets and emerging regulation. At SustainCRE, we are not optimising metrics. We are codifying the system logic that gets buildings upgraded faster, cheaper and with measurable yield. Think of it like a self-driving car. You feed it inputs — destination, weather, traffic — and the system determines the best path, recalibrates in real time, and gets you there more efficiently. The result? Optimised KPIs as a by-product:

From Guest Sentiment to Ecosystem Health: The KPIs That Will Shape Hospitality’s Future

If we want KPIs to reflect meaningful progress—not just numbers in a dashboard—we need to start at the top. That means rethinking how we incentivize leadership. Most hotel bonus structures are still tied exclusively to revenue. But what if hitting sustainability KPIs—like reducing waste, engaging local communities, or improving staff well-being—was also rewarded?

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Wooden Fridge Magnets

Looking for a guest souvenir that zips past the ordinary and straight into the heart? Here it is: our Xenyra charming wooden fridge magnet, playfully shaped like a cartoon electric tricycle, complete with an adorable horseman. Yes, it's as delightful as it sounds, and it's ready to add a unique sprinkle of joy and character to your guest experience. A miniature piece of art designed to bring a smile and a fond memory of their stay.

Luggage Tags Made of Plant-Based Leather

As you continue to innovate your guest experience with sustainable and stylish solutions, consider a crucial touchpoint for every traveller: the reliable identification of their belongings. We're proud to extend our expertise in premium plant-based leather to an item essential for smooth travel – our luggage tags.

Accor and Community Corporate Expand Refugee Hiring Pathways

As the world marks World Refugee Day tomorrow (on 20 June), Accor and Community Corporate are proud to announce a growing partnership dedicated to building more inclusive and human-centred workplaces across Australia. Together, the organisations are transforming lives through employer-led pathways that welcome, support and elevate refugee and migrant talent.

Hilton & Hilton Global Foundation Open Doors of Opportunity for People, Deliver Sustainable Stays and Support Resilient Communities to Advance 2030 Travel with Purpose Goals

In a world where connection and community matter more than ever, Hilton has never been more committed to its founding purpose of spreading the light and warmth of hospitality. For more than 105 years, Hilton has believed that hospitality can – and should – be a force for good. That belief comes to life through Travel with Purpose, Hilton’s strategy to drive positive impact and deliver lasting value to the people, hotels and communities where we all live, work and stay. Travel with Purpose is good for business—enabling Hilton to grow responsibly while creating meaningful change. With the support of the Hilton Global Foundation, Hilton’s philanthropic arm, the hospitality leader is spreading the light and warmth of hospitality by unlocking opportunity for our people, creating more sustainable stays and building the resilience of communities around the world – all while operating at the highest levels of integrity, accountability and transparency.

Tourism Rises to the Ocean Challenge at UNOC3: A Unified Call for a Blue Transformation

At the Third United Nations Ocean Conference (UNOC3), tourism emerged as a major actor in shaping a sustainable and resilient ocean economy. With oceans under unprecedented pressure from climate change, pollution, and biodiversity loss, stakeholders from across the tourism sector met to launch new partnerships, align financing mechanisms, and scale up initiatives and action to regenerate marine ecosystems and support coastal communities.

EHL Innovation Rewind: Caty Batten on Net Positive Hospitality and the Case for Regeneration

During the EHL Open Innovation Summit in Lausanne, we spoke with Caty Batten, Co-founder and CEO at Intaconnected and The Nature of Business Lab, about how the hospitality industry can move beyond traditional sustainability and embrace a regenerative approach. Our conversation focused on the Net Positive Hospitality Pathway, a practical tool for building resilience and long-term value, and why regeneration must become the new standard for climate, nature, and people.

EHL Innovation Rewind: Ásta Kristín Sigurjónsdóttir & Milena S. Nikolova on Rethinking Tech, Travel Behavior, and Community-Centered Success

At the EHL Open Innovation Summit, we had the opportunity to speak with Ásta Kristín Sigurjónsdóttir, CEO of the Iceland Tourism Cluster, and Milena S. Nikolova, Ph.D., Chief Behavior Officer and Co-founder of BehaviorSMART. Our conversation explored how artificial intelligence might transform the way we plan and experience travel, how technology must be used with behavioral insight to enhance rather than diminish hospitality, and why the industry must rethink success in terms of community well-being—not just business outcomes.

Climate Costs Are Rising, but Few Companies Have an Adaptation Plan

Companies face rising exposure to the physical impacts of climate change, which comes with big financial costs — potentially $25 trillion by 2050 for the world’s largest companies under a medium climate change scenario (SSP2-4.5), according to analysis by S&P Global Sustainable1. Our data shows that many large companies globally have yet to create climate adaptation plans to build resilience to these hazards: only 35% of companies in our analysis have an adaptation plan.

Accor Showcases Growth, Innovation & Sustainability at MEETINGS 2025

Accor, the largest hotel operator in New Zealand, returns to MEETINGS 2025 with an expanded portfolio, fresh experiences, and renewed commitments to environmental excellence. With several exciting new openings and standout properties across Aotearoa, Accor continues to shape the future of meetings and events through meaningful design, elevated experiences and responsible hospitality.

EHL Innovation Rewind: Nelson Ole Reiyia on Merging Tradition, Technology, and True Community Partnership

During the EHL Open Innovation Summit, we had the pleasure of speaking with Nelson Ole Reiyia, CEO and Co-founder of Nashulai Maasai Conservancy. Our conversation explored how technology, particularly AI, can be used to enhance hospitality without losing its human soul, and why the future of travel lies in genuine partnerships with local communities, not just surface-level consultation.

EHL Innovation Rewind: Mohammed Marghalani on Regenerative Hospitality and Reconnecting Farms and Hotels

During our time at the EHL Open Innovation Summit, we caught up with Mohammed Marghalani, Chief of Franchised Assets Operations at Dan Company, to discuss how regenerative hospitality can transform the connection between agriculture and tourism. Our conversation explored why farm-to-table needs purpose, not just marketing, and how Dan is helping local farmers deliver authentic, high-quality products directly to guests, creating a hospitality experience that is as ethical as it is enriching.

Social Entrepreneurship & Hospitality: From Definition to Action

What if ‘social’ wasn’t just a buzzword but a strategic redefinition of what businesses aim to achieve? In a world facing increasingly complex challenges, from social inequality to environmental challenges, social entrepreneurship is inspiring a shift in how entrepreneurs and organizations pursue positive social impact.