How Mobile Engagement and AI Are Transforming the Guest Journey
At HITEC 2025 in Indianapolis, we caught up with Jeremy Krol, COO of Phunware, a company helping hotels deepen guest engagement through mobile technology and data-driven personalization. In our conversation, Jeremy explained how Phunware uses mobile apps, behavioral data, and AI to improve the guest experience and generate additional revenue. From replacing paper maps with seamless digital navigation to enabling smarter upsell opportunities, Phunware is helping properties enhance their digital footprint without losing the human touch.